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All Journal The Indonesian Journal of Business Administration Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Mussry, Jacky
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Formulating business startegic direction to enhance performance; a case of b-donat company Reyhan Hafiz, Muhammad; Mussry, Jacky
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. B-Donat is a small company that produces cakes and donuts for middle-to-lower market segments. Founded in 2012 by Effendi Ritan with a traditional small factory. The main buyer of the product from B-Donat is reseller agents who resell the donuts to end consumers through cooperation with various stores, ranging from roadside stores to traditional food stalls. Dependence on its buyers makes the company unable to determine the price for its products and must follow the market's preference for the price of the donuts. Economic downturns and volatility such as the weakening of the Rupiah exchange rate, subsidies reduction, rapid changes in socio-economy, and also the emergence of new competitors decrease the company’s net profit margin, threaten business sustainability and reduce its performance. The company wants to jack up its revenue and get the maximum profit for all of its stakeholders through enhancing its performance. Researcher gathers key issue, and their implications for the company then give proposed solutions to achieve the desired growth of the company’s performance. The company needs a set of activities to enable it performs on the desired performance which the researcher delivers in a business strategic direction.Keywords: business strategic, donuts, developing, small and medium enterprises
Business pivoting to domestic departure terminal of I Gusti Ngurah Rai Airport Bali for business sustainability Ramadhani, Mohammad; Mussry, Jacky
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 9 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.542 KB) | DOI: 10.32670/fairvalue.v4i9.1561

Abstract

PT Travelindo International (Travelindo) is a travel retail company that operates in the Bali airport. They operate in the international terminal of I Gusti Ngurah Rai Airport Bali. The problem is due to Covid-19 pandemic, the business drops as direct impact of travel restriction of international travelers to Bali and they would like to pivot their business to domestic departure terminal as business continuity plan. The company plan to pivoting their business to domestic departure terminal however they lack of knowledge on the customer profile there. To analyze and research this both quantitative and qualitative research methodology is used to gain information and alternatives of market segmentation that Travelindo could focus on. The primary data gathered from spreading online questionnaires and depth-interview with selected respondents. For analysis technique, K-mean clustering analysis is performed. To pivoting the business to domestic departure terminal, there are five market segments that Travelindo should focus on which consist of three market segments from buyers and two market segments from browsers. The important findings are the majority of the domestic travelers are having impulsive shopping behavior and their product type preference is souvenir.
Co-Authors Ramadhani, Mohammad Reyhan Hafiz, Muhammad