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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Studi Akuntansi, Keuangan, dan Manajemen Journal of Economics, Business, Management, Accounting And Social Sciences Journal of International Accounting, Taxation and Information Systems
Ramadhani, Mohammad
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH DIFERENSIASI PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO MOTOR JAYA SIDOARJO Parahita, Bayu Wega; Ramadhani, Mohammad; Kusmayati , Nindya Kartika
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

The changes that occur in the business world today are truly uncertain. For this reason, every company that wants to win the competition and be successful in this century must apply the concept of product differentiation so that the company can use all existing resources and advantages in taking advantage of all changes to win the competition. This differentiation is very important and suitable as the key to success in a company, so this research was conducted with the aim of finding out the effect of product differentiation on customer satisfaction at the Jaya Sidoarjo Motor Shop. In running its business, companies must implement differentiation, where differentiation is one type of competitive advantage that a company can have. Because it is suspected that the application of product differentiation has a great influence on consumer satisfaction in a company. This research was carried out by conducting research on the product differentiation policy at the Jaya Motor Shop Sidoarjo. The method used is simple regression method and correlation coefficient and t test to see the influence and relationship of product differentiation on customer satisfaction. The research results show that product differentiation has a strong relationship with consumer satisfaction at the Jaya Sidoarjo Motor Shop. It can be concluded that key to the success of Toko Motor Jaya Sidoarjo in reaching and serving the market must be implementing the concept of product differentiation which can increase customer satisfaction and continue to be a successful company and be able to win the competition.
Business pivoting to domestic departure terminal of I Gusti Ngurah Rai Airport Bali for business sustainability Ramadhani, Mohammad; Mussry, Jacky
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 9 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.542 KB) | DOI: 10.32670/fairvalue.v4i9.1561

Abstract

PT Travelindo International (Travelindo) is a travel retail company that operates in the Bali airport. They operate in the international terminal of I Gusti Ngurah Rai Airport Bali. The problem is due to Covid-19 pandemic, the business drops as direct impact of travel restriction of international travelers to Bali and they would like to pivot their business to domestic departure terminal as business continuity plan. The company plan to pivoting their business to domestic departure terminal however they lack of knowledge on the customer profile there. To analyze and research this both quantitative and qualitative research methodology is used to gain information and alternatives of market segmentation that Travelindo could focus on. The primary data gathered from spreading online questionnaires and depth-interview with selected respondents. For analysis technique, K-mean clustering analysis is performed. To pivoting the business to domestic departure terminal, there are five market segments that Travelindo should focus on which consist of three market segments from buyers and two market segments from browsers. The important findings are the majority of the domestic travelers are having impulsive shopping behavior and their product type preference is souvenir.
Pengaruh Brand Experience terhadap Brand Loyalty Pengguna Yamaha Nmax melalui Brand Trust dan Brand Satisfaction Risal, Muhammad; Ramadhani, Mohammad; Arianto, Doni; Dewa, Bayu Fitranda; Yusuf, Akhmad Rifhiyan; Harahap, Burhanuddin
Studi Akuntansi, Keuangan, dan Manajemen Vol. 4 No. 1 (2024): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v4i1.3465

Abstract

Purpose: This study aims to determine the influence of brand experience on brand loyalty among Yamaha NMAX users in Samarinda City, with brand trust and brand satisfaction serving as mediating variables. Methodology: A quantitative descriptive approach was employed to examine an unknown population. A sample of 100 respondents was determined using the Lames Show formula. Data were collected via a Google Form questionnaire and analyzed using SmartPLS version 3.3. Results: The data indicate that brand experience has a positive and strong impact on brand trust. Additionally, brand pleasure positively and strongly influences brand trust. Brand satisfaction also affects brand loyalty. Importantly, the relationship between brand experience and brand loyalty is mediated by both brand satisfaction and trust. Limitations: The study's variables are limited to aspects that enhance consumer understanding and encourage companies to improve their services, thereby maintaining the company's image. The research is confined to the marketing aspect and focuses specifically on consumer behavior related to product choice. Contribution: This research provides a model of purchasing behavior that emphasizes loyalty. It aims to foster consumer interest in a brand, create a memorable impression, and achieve the company’s goal of instilling experiential behavior supported by trust and satisfaction, ultimately leading to increased consumer loyalty.
The Impact of Marketing Strategy Training on Marketing Personnel in an Effort to Achieve PT Laju Nusa Armada's Sales Target Parahita, Bayu Wega; Ramadhani, Mohammad; Kusmayati, Nindya Kartika
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 2 (2024): May
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i2.51

Abstract

Failure to meet sales goals has an impact on the company's goals. goals for profits. The most fundamental issue is coming up with a strategy and a team that will give an answer for the issue. Training in marketing strategy has a fundamental objective of increasing sales and gaining an advantage over competitors with a long-term perspective. Showcasing methodologies incorporate momentary plans and long-term marketing strategies geared toward the market in order to support marketing goals and company objectives This is the reason, PT. Laju Nusa Armada, a company that provides trucking and logistic services, so that this analysis could assits the sales marketing staffs training. The outcome of a Company profit and sales performance are indicators of marketing strategy. growth. It is anticipated that this training will help explain the most recent marketing aspects. strategy to improve one's ability to come up with and analyze promoting systems in the business climate of PT. Goodbye Finapedia.
Co-Authors Arianto, Doni Dewa, Bayu Fitranda Harahap, Burhanuddin Kusmayati , Nindya Kartika Kusmayati, Nindya Kartika Muhammad Risal, Muhammad Mussry, Jacky Parahita, Bayu Wega Yusuf, Akhmad Rifhiyan