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All Journal The Indonesian Journal of Business Administration Journal of Innovative and Creativity
Juni Ferson, Nico
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Marketing strategy of ppsdm kebtke as public service agency Juni Ferson, Nico; Rudito, Bambang
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Human Resources Development Center For Electricity, New Energy, Renewable And Energy Conservation (PPSDM KEBTKE) is a training institution under the Ministry of Energy and Mineral Resources which has the duty and function to educate and train Human Resources in Electricity, New Energy, Renewable And Energy Conservation which previously serving in the internal environment only Ministry of Energy and Mineral Resources and in 2018 changed to the Public Service Agency based on Decree of the Minister of Finance No. 965 / KMK / .05 / 2017 on December 27, 2017 and is expected to improve services and to provide services to the community and in conducting its activities based on the principle of efficiency and productivity, but the condition of this change has a very big challenge because previously PPSDM KEBTKE has never done business practice and not yet known, so that PPSDM KEBTKE known and get the market then needed the right marketing strategy.This study used a qualitative approach where the primary data is taken from both internal and external interviews and for secondary data obtained through supporting literature. From the results of this research analysis found that PPSDM KEBTKE currently not maximized in marketing and approaches to consumers who become the target, then from this research obtained some strategies to improve consumer awareness and strengthen PPSDM KEBTKE to be known and excel in the competition. Keywords: Training, Public Service Agency, Marketing Strategy, Qualitative, external, internal
Studi Kasus Kinerja Energi dan Efisiensi Mesin-Mesin Listrik di Pangkalan Avtur di Kota ABC Nashiruddin Haramaini, M.; Juni Ferson, Nico
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.5180

Abstract

Kinerja energi pada suatu kegiatan sangat dipengaruhi proses yang dilakukan ditunjukkan dalam satuan Intensitas Konsumsi Energi (IKE). Pada pangkalan avtur sebagian besar proses berupa kegiatan penimbunan dan penyaluran avtur yang menggunakan mesin listrik untuk pompa. Pada penelitian studi kasus ini diukur kinerja energi dengan cara mengambil data primer besaran-besaran listrik dari mesin-mesin listrik yang digunakan menggunakan alat ukur power quality analizer. Sehingga didapatkan tingkat kinerja energi proses secara keseluruhan dan masing-masing mesin yang digunakan. Pada studi kasus ini disimpulkan bahwa masih rendahnya IKE dari pangkalan adalah karena rendahnya pembebanan transformator.
Co-Authors Bambang Rudito Nashiruddin Haramaini, M.