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P.K. Bintoro, Bambang
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Decision Sciences, Operations Research & Management

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Proposed business strategy for pt pertamina retail in motorcycle fuel market in jabodetabek area Nur Hafiz, Dimas; P.K. Bintoro, Bambang
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The high number of vehicles and daily fuel consumption make a high competition in Indonesian fuel retail industry, this is because there are several companies that sell fuel products in Indonesia, and among them is Pertamina Retail. All companies try to dominate the market share with their own strategies and products. Affordable product prices and a strong brand make Pertamina Retail sales quite high compared to competing companies. However, a high level of sales and a strong brand image is not enough to make Pertamina Retail the first choice of customers. There are several other aspects that become a viewpoint for customers to buy fuel. Therefore, the purpose of this final project is to analyze and create a new competitive strategy so that Pertamina Retail can have a sustainable competitive advantage. The analysis in this final project uses mixed methods, qualitative and quantitative. The quantitative method is conducted by using questionnaires for fuel consumers to obtain the information about the current view of Indonesian fuel customers. Qualitative methods are used to obtain the information by interviewing the company management. Then, there are several analytical tools that will be used to understand the internal and external conditions of Pertamina Retail. PESTEL and Porter’s Five Forces are used to understand external conditions, while the CSF (Critical Success Factors) is used to understand internal conditions. Furthermore, the SWOT analysis tool is used as a summary of the internal and external analysis.The author uses TOWS matrix and Diamond Strategy Model to create a new business strategy that will be recommended to Pertamina Retail. The new business strategy will focus on developing service offerings, after-sales service systems, and improve gas station’s quality to increase customer satisfaction.
Layout proposition to enhance production performance of pt. Mutiara jaya prahasta Prawira, Pandu; P.K. Bintoro, Bambang
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract – PT Jakarta International Container Terminal (JICT) is the first container terminal that has the most advanced equipment in Indonesia. PT JICT has experienced uptrend of import dwelling time using linear trend model has increased in from 2016 to 2017, as well as YOR. The situation in the field shows that the deposition or accumulation of containers might be prolonged which made dwelling time became longer and it affected the level of yard occupancy ratio (YOR). The methodology used in this research is Kepner – Tregoe (KT) Approach, which was supported by Cause and Effect Analysis (Fishbone Diagram) in problem analysis and Analytic Hierarchy Process (AHP) in decision analysis with six hierarchies used in this research based on the stakeholders which classified by governmental institutions including customs, regulator, and ministries and non-governmental institutions including PT JICT, importers, trucking and warehousing services. It includes the alternative option strategies: (a) Improving the quality of equipment, infrastructures and operational systems. (b) Creating Early Warning System model among stakeholders. (c) Optimizing internal trucking and warehousing. (d) Optimizing single window services. (e) Proposing regulations by evaluation from operational point of view. Based on the AHP, resulting Importer is the highest priority weight (0.308) which indicates that Importer is stakeholder that has the most impact in dwelling time issue. Followed by Ministries in the second priority (0.215). Third place is occupied by the Regulator (0.197). Then, Customs is prioritized on the fourth (0.116). Next, Trucking & Warehousing Services is prioritized on the fifth (0.073). While the last priority is PT JICT (0.056). Under overall alternative strategy priorities, creating Early Warning System model among stakeholders occupies the highest priority weight (0.317) which will be the most prioritized strategy in solving high dwelling time import containers in PT JICT. N.CO (Notification Cargo Owner) is an Early Warning System model that supports the container terminal in dealing with dwelling time issue.Keywords: Analytic Hierarchy Process (AHP), Decision Making, Dwelling Time, Kepner – Tregoe, Yard Occupancy Ratio (YOR)
It infrastructure transformation model prioritization and selection at pt telkomsel using analytic hierarchy process (ahp) Rizki Hanafi, Perdana; P.K. Bintoro, Bambang; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT Telekomunikasi Selular (Telkomsel) is the largest telecommunication operator in Indonesia and gets ranked 7th in the world in which its customers are 196.3 million and reaches 100% of all regions in Indonesia. In the telecommunication industry, the last few years are difficult times for all telecommunication operators since technology and customer’s behaviour have changed. The business of telecommunication company has shifted away from SMS and voice services to data service. Telkomsel is aware that the transformation from all lines must be performed to follow the change, from traditional telecommunication company to the digital business-oriented company. IT Infrastructure Management division as one of the units in the organization of Telkomsel attempts to articulate the grand design of digital transformation in a plan of IT Infrastructure transformation model to adjust to the need of digital business. This research aims to plan the decision-making model in selecting a proper IT Infrastructure transformation model for IT Infrastructure Management division. This research used the Analytical Hierarchy Process (AHP) method in which a problem is compiled in a systematic hierarchy. Data were taken with qualitative and quantitative methods through interview and questionnaire. As the output from a series of AHP processes conducted in this research, it can be concluded that this AHP method is highly effective to be used for supporting decision-making process in selecting a proper transformation model to answer the readiness of IT Infrastructure Management in supporting the need of business in the digital world.Keywords: multi-criteria decision making, Analytical Hierarchy Process, IT Infrastructure, Telecommunication, Model Transformation 
Co-Authors Nur Hafiz, Dimas Prawira, Pandu Rizki Hanafi, Perdana Yos Sunitiyoso