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All Journal The Indonesian Journal of Business Administration
Purwita Sundari, Ita
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Decision Sciences, Operations Research & Management

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Proposed Marketing Strategy For Mokkara Indonesia Purwita Sundari, Ita; Ashari Nasution, Reza
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Fashion is one of important industry in developing of Indonesia Creative Industry. According to Creative Economy Corporation (BEKraf) reports that the development of Indonesia fashion in 2015 is the second biggest among creative businesses in Indonesia and also obtained   from   BPS   Creative   Industry   Development around 16 creative economies reaching 63%. One of efforts from Creative Economy and Tourism Ministry is making go local programs bringing local wisdom in brand of Indonesia, prompting raw materials which is environmentally friendly and making cultural fashion such as Batik and Kebaya Mokkara  Indonesia  is   a   small  industry.   Mokkara. Indonesia   produces   traditional   Indonesian   clothing namely   kebaya   kutu   baru   as   a   newly   established company, Mokkara facing business issues that the purchase amount is only 13% . This research attempts to formulate appropriate strategies for Mokkara to  increase the  number  of  purchases  and  the  number  of  repeatpurchases Keywords : Marketing Strategy, Batik, Creative Industry
Co-Authors Reza Ashari Nasution