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All Journal The Indonesian Journal of Business Administration
Wicaksono, Setiadi
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Decision Sciences, Operations Research & Management

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Business strategy evaluation using scenario planning in pt bukit asam (persero) tbk Wicaksono, Setiadi; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract – PT Bukit Asam (Persero) Tbk has develop long term strategic plans based on vision “To be a world-class energy company that cares about the environment”. It was single scenario that focus on developing company value chain on coal mining, power, and coal beneficiation in order to align with the vision. Challenge come, when coal industry facing a great uncertainty that gives high impact in Coal Price and Environmental Regulation. Single scenario could not be applied to survive in those uncertainty future. Scenario planning is a way to develop the groundwork for a strategic plan that doesn’t place the company’s future on the emergence of a single “most likely scenario”. Instead it recognizes that at any point in time, there is an array of possible futures that could potentially unfold.  Based on uncertainty factor in Coal Price and Environmental Regulation, PTBA develop 4 scenario planning: Dark Age (Low Coal Price – Loose Environmental Regulation), A New Hope (High Coal Price – Loose Environmental Regulation), Life in Transition (Low Coal Price – Tight Environmental Regulation), and The New World (High Coal Price – Tight Environmental Regulation). Each of scenario planning has certain implications, which need certain option/strategy to deal with it. It also equipped with early warning signal as monitoring tool the emergence of one scenario in which management should prepare certain option/strategy to adapt with upcoming scenario Keyword: Scenario planning, Coal Industry, Coal Price, Environmental Regulation
Co-Authors Yos Sunitiyoso