Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Indonesian Journal of Multidisciplinary Science
Andryanus, Andryanus
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Indonesian Journal of Multidisciplinary Science

 1 
The influence of social media marketing and word of mouth on purchasing decisions for skincare products at Alfamidi Andryanus, Andryanus; Bahri, Ronny Samsul
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 3 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i3.1045

Abstract

This study aims to analyze the influence of social media marketing strategies and Word of Mouth (WoM) on the purchase of skincare products at Alfamidi Retail. The study was conducted in Tangerang City, Banten, from September to November 2024, using a quantitative method. Data were obtained through questionnaires and literature studies, and analyzed using descriptive statistical techniques, validity and reliability tests, and multiple regression analysis. The conclusion of the study shows that Media Social Marketing has good criteria with an average score of 3.40. Purchase decisions showed good results, with multiple regression testing showing that Social Media Marketing and WoM had a significant influence on purchase decisions, with a total contribution of 78%.
Co-Authors A.A. Ketut Agung Cahyawan W Bahri, Ronny Samsul Regina Regina