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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Majalah Ilmiah Bijak Indonesian Journal of Multidisciplinary Science
Bahri, Ronny Samsul
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Impact of Artificial Intelligence (AI) and Social Media on Student Academic Performance: a Case Study at a Health College Sirait, Noval Martahan Hasonangan; Bahri, Ronny Samsul
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4580

Abstract

This study investigates the effects of Artificial Intelligence (AI), Smart Learning, and Social Media on academic performance among students at STIKES ARJUNA Laguboti, Toba, North Sumatra. Using a quantitative approach, data were collected from 225 students across three academic programs—Bachelor's in Pharmacy, Diploma in Pharmacy, and Diploma in Nursing—through random sampling. SmartPLS analysis reveals that Smart Learning and Social Media significantly enhance academic performance, with Smart Learning showing a strong positive impact, while Social Media fosters engagement and collaborative learning, indirectly improving outcomes. However, AI, while positively influencing Smart Learning, does not directly affect academic performance, suggesting that effective AI integration requires enhanced digital literacy and targeted interventions. These findings underscore the importance of integrating Smart Learning and Social Media into educational frameworks and addressing challenges in AI utilization to optimize academic success.
The influence of social media marketing and word of mouth on purchasing decisions for skincare products at Alfamidi Andryanus, Andryanus; Bahri, Ronny Samsul
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 3 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i3.1045

Abstract

This study aims to analyze the influence of social media marketing strategies and Word of Mouth (WoM) on the purchase of skincare products at Alfamidi Retail. The study was conducted in Tangerang City, Banten, from September to November 2024, using a quantitative method. Data were obtained through questionnaires and literature studies, and analyzed using descriptive statistical techniques, validity and reliability tests, and multiple regression analysis. The conclusion of the study shows that Media Social Marketing has good criteria with an average score of 3.40. Purchase decisions showed good results, with multiple regression testing showing that Social Media Marketing and WoM had a significant influence on purchase decisions, with a total contribution of 78%.
The influence of place and promotion in the omnichannel strategy framework on the purchase decision of Honda motorcycles at Daya Motor Soekarno Hatta Branch Praja, Mochammad Firdaus Guntur Kusuma Ma; Bahri, Ronny Samsul
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 3 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i3.1047

Abstract

This study explores the influence of place and promotion within the omnichannel strategy framework on the purchasing decisions of Honda motorcycles at Daya Motor's Soekarno Hatta branch. In Indonesia's competitive motorcycle industry, understanding consumer behavior and the factors influencing purchasing decisions is essential. Employing a quantitative survey method, data were collected through questionnaires distributed to Honda motorcycle consumers. The analysis reveals that both place and promotion significantly enhance consumer comfort and accessibility, with promotion particularly effective in attracting attention and building brand awareness. The integration of online and offline channels in an omnichannel strategy has been shown to improve consumer experiences and streamline decision-making processes. Additionally, the study finds that modern consumers increasingly rely on digital technology in their purchasing journeys, highlighting the need for dealers to adapt to these behavioral shifts. Daya Motor is advised to optimize its omnichannel strategy by enhancing service quality across all distribution channels and innovating promotional activities, thereby better meeting the diverse needs of discerning consumers. This research aims to provide valuable insights for Daya Motor's management to develop more effective marketing strategies that enhance sales and customer satisfaction.
Pengaruh Work-Life Balance dan Self-Efficacy Terhadap Job Satisfaction Karyawan Dengan Employee Engagement Sebagai Variabel Intervening Pada PT. PLN (Persero) Pusat Manajemen Proyek Setiono, Bambang; Bahri, Ronny Samsul
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61191

Abstract

This study was conducted with the aim of understanding and analyzing whether work-life balance and self-efficacy influence job satisfaction, with employee engagement serving as a mediating variable at PT. PLN (Persero) Pusat Manajemen Proyek. The research was designed using an explanatory approach. The population of this study consisted of 376 individuals, while the sample size was 65 respondents. The data sources included primary data obtained directly through interviews, observation, and questionnaires, as well as secondary data gathered through literature studies from journals, books, and other references. The analysis method employed in this research was Partial Least Squares (PLS) analysis, facilitated by the SmartPLS 4.0 software. The results of the research and data processing indicated the following: Work-life balance has an effect on employee engagement at PT. PLN (Persero) Pusat Manajemen Proyek, 2) Self-efficacy has an effect on employee engagement at PT. PLN (Persero) Pusat Manajemen Proyek, 3) Work-life balance has an effect on job satisfaction at PT. PLN (Persero) Pusat Manajemen Proyek, 4) Self-efficacy has an effect on job satisfaction at PT. PLN (Persero) Pusat Manajemen Proyek, 5) Employee engagement affects job satisfaction at PT. PLN (Persero) Pusat Manajemen Proyek, 6) Work-life balance affects job satisfaction through employee engagement at PT. PLN (Persero) Pusat Manajemen Proyek, 7) Self-efficacy affects job satisfaction through employee engagement at PT. PLN (Persero) Pusat Manajemen Proyek.
Co-Authors Andryanus, Andryanus Bambang Setiono Praja, Mochammad Firdaus Guntur Kusuma Ma Sirait, Noval Martahan Hasonangan