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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Majalah Ilmiah Bijak Indonesian Journal of Multidisciplinary Science Enrichment: Journal of Multidisciplinary Research and Development
Bahri, Ronny Samsul
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Impact of Artificial Intelligence (AI) and Social Media on Student Academic Performance: a Case Study at a Health College Sirait, Noval Martahan Hasonangan; Bahri, Ronny Samsul
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4580

Abstract

This study investigates the effects of Artificial Intelligence (AI), Smart Learning, and Social Media on academic performance among students at STIKES ARJUNA Laguboti, Toba, North Sumatra. Using a quantitative approach, data were collected from 225 students across three academic programs—Bachelor's in Pharmacy, Diploma in Pharmacy, and Diploma in Nursing—through random sampling. SmartPLS analysis reveals that Smart Learning and Social Media significantly enhance academic performance, with Smart Learning showing a strong positive impact, while Social Media fosters engagement and collaborative learning, indirectly improving outcomes. However, AI, while positively influencing Smart Learning, does not directly affect academic performance, suggesting that effective AI integration requires enhanced digital literacy and targeted interventions. These findings underscore the importance of integrating Smart Learning and Social Media into educational frameworks and addressing challenges in AI utilization to optimize academic success.
Design And Development Of Travel-X: An Ai-Based Tour Travel Application With Smart Itinerary Features And Optimal Travel Experience Oscar, Gomulia; Bahri, Ronny Samsul
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 5 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i5.418

Abstract

The rapid advancement of digital technology has significantly transformed tourist behavior, particularly in how they independently plan their trips. AI-based applications such as Travel-X have emerged as modern solutions to automatically generate personalized travel itineraries. This study aims to explore user experiences and perceptions of the Smart Itinerary feature within the Travel-X application, designed to provide efficient, personalized, and optimized travel planning. This research adopts a qualitative descriptive approach, utilizing in-depth interviews with ten informants who have used the Smart Itinerary feature within the past three months. Thematic analysis was employed to identify narrative patterns emerging from user experiences. The findings indicate that the Smart Itinerary feature greatly assists users in creating structured and time-efficient travel plans. While users appreciated the system’s practicality and organization, some noted the need for improved recommendation personalization and flexibility in adjusting plans. Additionally, the study uncovered emotional engagement and user loyalty toward the application. These findings suggest that the success of AI systems in the digital tourism sector relies not only on technical accuracy but also on the system’s ability to understand users' subjective needs.
The Influence of Brand Image and Customer Satisfaction on Customer Loyalty at Indomaret Retail Stores In Bandung City Mulia, Rudi; Bahri, Ronny Samsul
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 6 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i6.504

Abstract

The modern retail sector in Indonesia is experiencing rapid growth, with Indomaret emerging as a leading minimarket chain. In a competitive landscape, building customer loyalty is crucial for sustainable business success. This research aims to analyze the influence of brand image and customer satisfaction on customer loyalty at Indomaret retail stores in Bandung City. The research employs a quantitative approach using survey methods with a structured questionnaire distributed to respondents who regularly shop at Indomaret. Data were analyzed using multiple regression techniques to examine both the direct and indirect effects of the variables. The results indicate that brand image has a significant positive impact on customer satisfaction and loyalty. Furthermore, customer satisfaction mediates the relationship between brand image and customer loyalty, showing that a strong brand image enhances satisfaction, which in turn increases loyalty. The findings highlight the importance of building and maintaining a positive brand image and providing high-quality customer experiences to strengthen long-term loyalty. This research contributes to the understanding of consumer behavior in the modern retail sector and provides practical implications for retail managers in developing effective marketing strategies.
The influence of social media marketing and word of mouth on purchasing decisions for skincare products at Alfamidi Andryanus, Andryanus; Bahri, Ronny Samsul
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 3 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i3.1045

Abstract

This study aims to analyze the influence of social media marketing strategies and Word of Mouth (WoM) on the purchase of skincare products at Alfamidi Retail. The study was conducted in Tangerang City, Banten, from September to November 2024, using a quantitative method. Data were obtained through questionnaires and literature studies, and analyzed using descriptive statistical techniques, validity and reliability tests, and multiple regression analysis. The conclusion of the study shows that Media Social Marketing has good criteria with an average score of 3.40. Purchase decisions showed good results, with multiple regression testing showing that Social Media Marketing and WoM had a significant influence on purchase decisions, with a total contribution of 78%.
The influence of place and promotion in the omnichannel strategy framework on the purchase decision of Honda motorcycles at Daya Motor Soekarno Hatta Branch Praja, Mochammad Firdaus Guntur Kusuma Ma; Bahri, Ronny Samsul
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 3 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i3.1047

Abstract

This study explores the influence of place and promotion within the omnichannel strategy framework on the purchasing decisions of Honda motorcycles at Daya Motor's Soekarno Hatta branch. In Indonesia's competitive motorcycle industry, understanding consumer behavior and the factors influencing purchasing decisions is essential. Employing a quantitative survey method, data were collected through questionnaires distributed to Honda motorcycle consumers. The analysis reveals that both place and promotion significantly enhance consumer comfort and accessibility, with promotion particularly effective in attracting attention and building brand awareness. The integration of online and offline channels in an omnichannel strategy has been shown to improve consumer experiences and streamline decision-making processes. Additionally, the study finds that modern consumers increasingly rely on digital technology in their purchasing journeys, highlighting the need for dealers to adapt to these behavioral shifts. Daya Motor is advised to optimize its omnichannel strategy by enhancing service quality across all distribution channels and innovating promotional activities, thereby better meeting the diverse needs of discerning consumers. This research aims to provide valuable insights for Daya Motor's management to develop more effective marketing strategies that enhance sales and customer satisfaction.
Pengaruh Work-Life Balance dan Self-Efficacy Terhadap Job Satisfaction Karyawan Dengan Employee Engagement Sebagai Variabel Intervening Pada PT. PLN (Persero) Pusat Manajemen Proyek Setiono, Bambang; Bahri, Ronny Samsul
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61191

Abstract

This study was conducted with the aim of understanding and analyzing whether work-life balance and self-efficacy influence job satisfaction, with employee engagement serving as a mediating variable at PT. PLN (Persero) Pusat Manajemen Proyek. The research was designed using an explanatory approach. The population of this study consisted of 376 individuals, while the sample size was 65 respondents. The data sources included primary data obtained directly through interviews, observation, and questionnaires, as well as secondary data gathered through literature studies from journals, books, and other references. The analysis method employed in this research was Partial Least Squares (PLS) analysis, facilitated by the SmartPLS 4.0 software. The results of the research and data processing indicated the following: Work-life balance has an effect on employee engagement at PT. PLN (Persero) Pusat Manajemen Proyek, 2) Self-efficacy has an effect on employee engagement at PT. PLN (Persero) Pusat Manajemen Proyek, 3) Work-life balance has an effect on job satisfaction at PT. PLN (Persero) Pusat Manajemen Proyek, 4) Self-efficacy has an effect on job satisfaction at PT. PLN (Persero) Pusat Manajemen Proyek, 5) Employee engagement affects job satisfaction at PT. PLN (Persero) Pusat Manajemen Proyek, 6) Work-life balance affects job satisfaction through employee engagement at PT. PLN (Persero) Pusat Manajemen Proyek, 7) Self-efficacy affects job satisfaction through employee engagement at PT. PLN (Persero) Pusat Manajemen Proyek.
Co-Authors Andryanus, Andryanus Bambang Setiono Mulia, Rudi Oscar, Gomulia Praja, Mochammad Firdaus Guntur Kusuma Ma Sirait, Noval Martahan Hasonangan