Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal E-Jurnal Manajemen Trisakti School of Management (TSM)
Yasmine, Almira
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH MEDIA DAN GROUP INFLUENCE TERHADAP ATTITUDES KONSUMEN WANITA GENERASI Y PADA PRODUK KECANTIKAN DENGAN SUBJECTIVE NORMS SEBAGAI VARIABEL MEDIASI Yasmine, Almira; Prasastyo, Klemens Wedanaji
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 3 No. 3 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i3.2320

Abstract

The purpose of this study is to identify the impact of media and group influence on female consumers of generation Y’s attitudes towards beauty products with subjective norms as mediation variables. In this study, samples were collected by conducting non-probability sampling and purposive sampling techniques. The obtained data were based on the responses of 310 respondents which were submitted through an online questionnaire. The analytical method used to process the data was structured equation modelling (SEM) using WarpPLS 7.0. The result of this study shows that media and group influence give positive and significant impact on subjective norms, and subjective norms also give positive and significant impact on attitudes. Subjective norms do not mediate the impacts of media influence on attitudes. On the other hand, subjective norms partially mediate the impact of group influences on attitudes.
Co-Authors PRASASTYO, KLEMENS WEDANAJI