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All Journal Indonesian Community Service and Empowerment Journal (IComSE) E-Jurnal Manajemen Trisakti School of Management (TSM) E-Amal: Jurnal Pengabdian Kepada Masyarakat
PRASASTYO, KLEMENS WEDANAJI
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PENGARUH MEDIA DAN GROUP INFLUENCE TERHADAP ATTITUDES KONSUMEN WANITA GENERASI Y PADA PRODUK KECANTIKAN DENGAN SUBJECTIVE NORMS SEBAGAI VARIABEL MEDIASI Yasmine, Almira; Prasastyo, Klemens Wedanaji
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 3 No. 3 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i3.2320

Abstract

The purpose of this study is to identify the impact of media and group influence on female consumers of generation Y’s attitudes towards beauty products with subjective norms as mediation variables. In this study, samples were collected by conducting non-probability sampling and purposive sampling techniques. The obtained data were based on the responses of 310 respondents which were submitted through an online questionnaire. The analytical method used to process the data was structured equation modelling (SEM) using WarpPLS 7.0. The result of this study shows that media and group influence give positive and significant impact on subjective norms, and subjective norms also give positive and significant impact on attitudes. Subjective norms do not mediate the impacts of media influence on attitudes. On the other hand, subjective norms partially mediate the impact of group influences on attitudes.
PENGARUH HEDONIC MOTIVATION, INFORMATION, TRUST, DAN PRICE TERHADAP NIAT PEMBELIAN ONLINE PADA GENERASI X DI JAKARTA AURELSHA, TARISHA; PRASASTYO, KLEMENS WEDANAJI
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 3 No. 4 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i4.2323

Abstract

The main objective of this research is to determine the impacts of hedonic motivation, access to online information, online trust, and online price towards online purchase intention when shopping online on Generation X in Jakarta. This research used descriptive and causality research design, using 5-point Likert scale to measure variables. This research applied non-probability sampling and purposive sampling on 245 respondents and used Structural Equation Modeling (SEM) with WarpPLS 7.0 as its analytics tool.The result of this research indicates that hedonic motivation, access to online information, and online trust give positive and significant impacts towards online purchase intention. Meanwhile, online price gives positive and not significant impacts towards online purchase intention.
PENGARUH SERVICE QUALITY, PRICE, DAN RESTAURANT ENVIRONMENT TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION DI RESTORAN JAKARTA CHANDRA, YIUTO; PRASASTYO, KLEMENS WEDANAJI
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 1 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i1.2562

Abstract

This research aims to determine the influence of service quality, price and restaurant environment variables on customer loyalty through customer satisfaction variables. The object of this research is the Chinese restaurant "Din Tai Fung" in DKI Jakarta. Sample identification was carried out using a purposive sampling method by determining nine sampling criteria, so that a total of 274 respondents were obtained with 257 data respondents who met the criteria and could be used as research samples. This research uses a multivariate analysis model to test the influence of each variable. The research results show that the variables of service quality, price and restaurant environment influence variations in customer loyalty through variations in customer satisfaction. 
THE INFLUENCE OF BRAND IDENTITY TOWARDS BRAND LOYALTY AND RESILIENCE TO NEGATIVE INFORMATION ON HONDA IN JAKARTA UTOMO, ALEXANDER PRIMA; PRASASTYO, KLEMENS WEDANAJI
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 2 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i2.2564

Abstract

This research aims to determine the influence of service quality, price and restaurant environment variables on customer loyalty through customer satisfaction variables. The object of this research is the China restaurant "Din Tai Fung" in DKI Jakarta. Sample identification was carried out using a purposive sampling met by determining nine sampling criteria, so that a total of 274 respondents were obtained with 257 data responden who met the criteria and could be used as research samples. This research uses a multivariate analysis model test the influence of each variable. The research results show that the variables of service quality, price a restaurant environment influence variations in customer loyalty through variations in customer satisfaction.
MENINGKATKAN SKILL LEAD AND INFLUENCE TO GREATNESS DI ERA PERUBAHAN KONSUMEN Briliana, Vita; Prasastyo, Klemens Wedanaji; Suryawan, Ian Nurpatria; Gulo, Yupiter; Rudyanto, Astrid; Ponziani, Regi Muzio; Tjahyanti, Setia; Indriyanti, Irma Satya
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3336

Abstract

Memimpin melalui pengaruh yang besar. Menjadi seorang pemimpin, Leader harus memiliki kemampuan untuk membangun hubungan yang kuat yang didasarkan pada kepercayaan (trust) dan rasa hormat (respect), serta untuk menyampaikan ide-ide inovatif kepada tim dengan kemampuan ini. Seorang pemimpin yang efektif tidak hanya memberi perintah dengan mudah. Seorang Leader harus selalu kreatif, responsif, dan berpikir terbuka. Tujuan lain dari kegiatan ini adalah untuk mendorong kerjasama dan kemitraan antara pimpinan Hotel Anara dan Trisakti School of Management, sehingga dosen dapat mengembangkan kompetensi sosial. Kesimpulan peran kegiatan pengabdian masyarakat sebagai wadah realisasi para dosen agar berbagi pengetahuan dengan masyarakat, dengan fokus pada peran leadership dalam berkomunikasi dengan timnya serta merespon perubahan teknologi, terutama bagi peserta dari Hotel Anara, Tangerang
VISI, MISI ORGANISASI, MANAJEMEN PENGETAHUAN DAN INOVASI PADA ANARA HOTEL BANDARA SOEKARNO HATTA DI TANGERANG PRASASTYO, KLEMENS WEDANAJI; SURYAWAN, IAN NURPATRIA; RUDYANTO, ASTRID
Indonesian Community Service and Empowerment Journal (IComSE) Vol. 5 No. 2 (2024): Indonesian Community Service and Empowerment Journal (IComSE)
Publisher : Divisi Pengabdian dan Pemberdayaan Masyarakat (DP2M) UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/icomse.v5i2.14457

Abstract

Vision and mission are important for organizations in determining the goals of the organization, because vision is an important element in the organization because it is part of strategic planning. Innovation is a view that assumes that organizations use ideas and external and internal paths, by having good knowledge, they can make good innovations. The training conducted at the Anara Airport Hotel Bandara Soekarno Hatta uses a case study approach on how to create a good vision and mission. Evidently, by following the training provided by the instructors, the participants understand and comprehend how to create a good vision and mission and how to work in a compact team in order to create good synergy in order to achieve good organizational goals.
THE INFLUENCE OF ENDORSER CREDIBILITY AND ADVERTISING EFECTIVENESS TOWARDS BRAND ATTITUDE AND PURCHASE INTENTION OF OPPO INDONESIA Veronica, Sharen; Prasastyo, Klemens Wedanaji
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1520

Abstract

The purpose of this study is to investigate the effect of endorser’s trustworthiness, expertness, similarity and attractiveness towards attitude to advert, the effect of attitude to advert to brand attitude and purchase intention, and lastly to analyze the moderating effect of brand attitude on the effect of attitude to advert to purchase intention on OPPO smartphone Indonesia in the case of millennials. There are four independent variables, one moderating variable and three dependent variables in this research. The independent variables are endorser’s trustworthiness, expertness, similarity and attractiveness, the moderating variable is brand attitude and the dependent variable is attitude to advert, brand attitude and purchase intention. Data used for this research is obtained from direct distribution questionnaires distributed in October through December 2018 through purposive sampling. Respondents belong in the millennial age group. All data collected from respondents is processed using Structural Equation Modeling method using WarpPLS software 6.0 edition. Confirmatory factor analysis were used in evaluating scale measures, whereas path coefficient and p value significance measures were used to assess the impact. Trustworthiness, expertness, similarity and attractiveness of an endorser was found to have a significant effect towards attitude to advert. Attitude to advert and brand attitude was found to have a highly significant effect to purchase intention. There was no moderating effect found between brand attitude and the effect of attitude toward advert to purchase intention. The findings provide understanding of consumer behavior in context of millennials toward the use of celebrity figure for endorsements in advertisements.
ANALISIS FAKTOR MEDIASI PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY PADA SAMSUNG SALMA, AFIFAH; PRASASTYO, KLEMENS WEDANAJI
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 5 No. 1 (2025): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v5i1.2775

Abstract

The purpose of this study was to analyze and determine the mediating factors of Brand Passion (BP),Self-Brand Connection (SBC), Brand Affection (BA), and Brand Trust (BT) on the effect of Brand Experience (BE) on Brand Loyalty (BL) on Samsung in Bekasi City. The objects used in this study are Samsung consumers as well as active Samsung users in Bekasi City. The method used to select samples in this study was purposive sampling 372 respondent data were taken which were Samsung consumers as well as active Samsung users in Bekasi City. Structural Equation Modeling Partial Least Square 4.0 and IBM SPSS25 were used to test the data obtained. The result of this study are BE has an influence on BL. BP, SBC, BA, and BT variables partially mediate the effect of BE on BL for Samsung consumers in Bekasi City
Co-Authors AURELSHA, TARISHA Briliana, Vita CHANDRA, YIUTO Gulo, Yupiter Ian Nurpatria Suryawan Ian Nurpatria Suryawan INDRIYANTI, IRMA SATYA Regi Muzio Ponziani Rudyanto, Astrid Salma, Afifah Setia Tjahyanti UTOMO, ALEXANDER PRIMA Veronica, Sharen Yasmine, Almira