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All Journal Journal of Tourism Economics and Policy Indonesian Culture and Religion Issues
Lestari, Dita Ayu
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Kebudayaan Gen Z: Kekuatan Kreativitas di Era Digital Maharani, Alyza Putri; Widiyanarti, Tantry; Meilina, Afifah; Lestari, Dita Ayu; Aidilia, Zahra
Indonesian Culture and Religion Issues Vol. 2 No. 1 (2025): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/diksima.v2i1.120

Abstract

Generasi Z (Gen Z) adalah generasi yang tumbuh dengan teknologi yang membuat mereka mahir dalam menggunakan alat dan platform digital. Penelitian ini menganalisis bagaimana kreativitas Generasi Z dibentuk oleh era digital. Dengan memanfaatkan teknologi sebagai alat utama, Generasi Z mampu menghasilkan karya-karya inovatif dan orisinal yang menjangkau khalayak global. Penelitian ini menyelidiki hubungan antara teknologi, identitas budaya, dan praktik kreatif pada Generasi Z. Penelitian ini menarik karena budaya Gen Z merupakan cara bagi Gen Z untuk mengekspresikan diri dan berinovasi dalam ekosistem digital yang terus berkembang. Studi penelitian ini menggunakan penelitian deskriptif dengan pendekatan kualitatif untuk memahami fenomena kompleks dan juga metode penelitian studi pustaka untuk pengumpulan data. Dengan metode analisis tersebut, ditemukan bahwa Gen Z memiliki pengaruh yang besar dalam berbagai aspek kehidupan, seperti bisnis, pendidikan, sosial, politik, dan budaya populer. Namun, meskipun memiliki banyak potensi, Gen Z juga memiliki tantangan yang perlu diperhatikan dan diatasi, agar Gen Z dapat terus berkreasi di era digital yang terus berkembang.
Collaborative Tourism Study of the “Aromatic Wellness Trip” in Integrating Wellness Tourism and Cultural Tourism by Lokananta and Rumah Atsiri in Solo Lestari, Dita Ayu; Iskandar, Yeremia; Rahmah, Latifahtur
Journal of Tourism Economics and Policy Vol. 6 No. 1 (2026): Journal of Tourism Economics and Policy (January - March 2026) - In Progress
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i1.1768

Abstract

The post–COVID-19 pandemic growth of wellness tourism has created opportunities for destinations to offer travel experiences that are not only recreation-oriented but also support tourists’ physical health, mental well-being, and spiritual wellness. This study examines the collaborative tourism program “Aromatic Wellness Trip” as an effort to integrate wellness tourism and cultural tourism through cooperation between Lokananta as a historical and music tourism destination, Rumah Atsiri as an essential-oil edu-recreation destination, and Atsiri Jawa as a culture-based wellness destination in the Solo–Tawangmangu area. The research adopts a descriptive qualitative approach, with data collected through a literature review, participant observation, and in-depth interviews with the managers of Lokananta, Rumah Atsiri, and Atsiri Jawa. The findings indicate that the collaborative packages—Day Experience and Cultural Wellness Journey—are able to create a holistic travel experience that combines music-history education, essential-oil exploration, wellness activities, and the internalization of Javanese cultural values. This collaboration contributes to strengthening Solo’s image as a cultural and wellness destination, increasing economic value added for the participating destinations, and preserving historical heritage and local wisdom. Nevertheless, challenges related to program sustainability, human resource capacity, and promotional intensity still require a more structured collaborative management strategy. The findings are expected to serve as a reference for developing sustainable collaborative tourism models in other destinations across Indonesia.
Co-Authors Aidilia, Zahra Iskandar, Yeremia Maharani, Alyza Putri Meilina, Afifah rahmah, latifahtur Tantry Widiyanarti, Tantry