Article Per Year (5 Year)
p-Index From 2021 - 2026
1.286
P-Index
This Author published in this journals
All Journal SeBaSa: Jurnal Pendidikan Bahasa dan Sastra Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Robotics and Control Systems Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Edu Research Jurnal Konseling Pendidikan Islam
Rohmah, Rina Ari
Universitas Pasir Pengaraian
Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Increased MSME Production through Stimulus Community Partnership Program Purwantoro, Purwantoro; Rohmah, Rina Ari; Dona, Dona
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3222

Abstract

This article summarizes the activities of the Stimulus Community Partnership Program implemented in small and medium-sized micro-enterprises. This stimulant community partnership program helps solve the problems faced by partners. The problem is a marketing strategy that is not appropriate for the times, production process, minimal capital, diversification of products that are not updated, and packaging products that are not optimal. The first effort is to increase production through a science and technology approach, and this effort aims to increase production productivity, improve the quality of packaging, improve the quality of a more hygienic work environment. The second effort is to increase marketing through a product diversification approach, and this is done to add product variants of adrem cakes as well as more expensive packaging. The third effort is to change marketing strategy by creating a consumer-preferred taste and a consistent sense, selling on marketplaces and social media, creating brochures/flayers, labeling to look attractive, and other marketing activities.
Co-Authors Dona, Dona Hasminar, Hasminar Hendri Maradona, Hendri Isjoni Isjoni Lesmana, Andi Mahdum Melinda, Cicilia Purwantoro Putra, Agus Mulya