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All Journal Signifikan : Jurnal Ilmu Ekonomi Hunafa: Jurnal Studia Islamika Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Studi Ekonomi dan Bisnis Islam (SEBI) Belalek Lunggi Journal Cross-Border Journal of Business Management COSMOS
Kusnadi, Iwan
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Journal : Cross-Border Journal of Business Management

 1 
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE DALAM PERSPEKTIF EKONOMI ISLAM Tilawati, Rahma; Kusnadi, iwan; Marina, Marina
Cross-Border Journal of Business Management Vol. 4 No. 1 (2024): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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This research is motivated by the creation of online buying and selling transactions called online shopping or another term is e-commerce. Shopee is e-commerce no. 1 Indonesia which applies the marketing mix marketing concept which is a combination of four variables, namely product, price, place, and promotion where the concept is one of the marketing activities that will determine the company's success in pursuing profit or mashlahah. This study aims to determine the effect of the marketing mix (product, price, place, promotion) partially or simultaneously on Purchase Decisions at Shopee E-commerce in an Islamic Economic Perspective. The subjects of this study were students of the Islamic Economics and Business Faculty, Sultan Muhammad Syafiuddin Sambas Islamic Institute with a total sample of 67 students. The object of this research is product (product), price (price), place (place), promotion (promotion) Against Purchase Decisions on E-commerce Shopee. The method in this research is quantitative. The sampling technique used is purposive sampling. The analytical method used in this research includes validity test, reliability test, classical assumption test and hypothesis testing through multiple linear regression analysis. The results showed that partially the product variable had no effect on purchasing decisions, it could be seen from the value of tcount < ttable (1.148 < 1.66980) with a significance of 0.225 > 0.05, while the other variables, namely price, place and promotion partially had a positive and significant effect. to purchasing decisions. Simultaneously the marketing mix (product, price, place, promotion) has a positive and significant effect on purchasing decisions with the results of the F test where the value of Fcount > Ftable (14.706 > 2.52) with a significance of 0.000 < 0.05.
PENGARUH PERSEPSI PENDAPATAN, PENDIDIKAN, DAN JUMLAH ANGGOTA KELUARGA TERHADAP KESEJAHTERAAN KELUARGA PERSPEKTIF MAQASHID ASY-SYARIAH rindiani; Kusnadi, iwan; Sulastri
Cross-Border Journal of Business Management Vol. 5 No. 1 (2025): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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This study aims to determine whether there is a positive and significant influence of income, education, and family size, both partially and simultaneously, on family welfare from the perspective of Maqashid Asy-Syariah in Sebayan Village. This research employs a quantitative approach with a causal associative nature. The population in this study consists of 929 households, and the sample size was determined using Roscoe's theory, resulting in a sample of 40 respondents. The type of data used is primary data obtained from the results of a questionnaire. The ordinal data collected was then converted into interval data. Subsequently, the data was processed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using SPSS 23. The research results indicate that, partially, there is no positive and significant influence of income on family welfare, as evidenced by the t-value < t-table (1.724 < 2.02809) with a significance value of 0.474 > 0.05. There is a positive and significant influence of education on family welfare, as shown by the t-value > t-table (3.831 > 2.02809) with a significance value of 0.000 < 0.05. There is no positive and significant influence of the number of family members on family welfare, as indicated by the t-value < t-table (1.938 < 2.02809) with a significance value of 0.060 > 0.05. Simultaneously, there is a positive and significant influence of income, education, and the number of family members on family welfare, as seen from the F-value > F-table (9.725 > 2.87) with a significance value of 0.000 < 0.05. Furthermore, the Adjusted R Square value is 0.402, which means that income, education, and the number of family members account for 40.2% of the influence on family welfare, while the remaining 59.8% is influenced by other variables not included in this study.
PENGARUH SERTIFIKAT INVESTASI MUDHARABAH ANTARBANK, INFLASI, DAN NILAI TUKAR (RUPIAH) TERHADAP PEMBIAYAAN BANK UMUM SYARIAH DI INDONESIA 2015-2024 Nursyifa, Ferzie; Kusnadi, Iwan; Ananda, Iva Ashari
Cross-Border Journal of Business Management Vol. 6 No. 1 (2026): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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This study investigates the effects of the Interbank Mudharabah Investment Certificate (Sertifikat Investasi Mudharabah Antarbank/SIMA), inflation, and exchange rates on financing provided by Islamic Commercial Banks in Indonesia during the period 2015–2024. The study employs a descriptive quantitative approach with a focus on causality analysis, utilizing secondary time-series data obtained from Bank Indonesia and the Financial Services Authority (Otoritas Jasa Keuangan/OJK). The data are analyzed using the Vector Autoregression (VAR) estimation method with the assistance of EViews 12 software. Several pre-estimation procedures are conducted, including stationarity testing, optimal lag length determination, and cointegration testing, to ensure the accuracy and validity of the model. The results indicate that although the individual variables become stationary after first differencing, the cointegration test does not reveal any long-run equilibrium relationship among SIMA, inflation, exchange rates, and Islamic bank financing. Granger causality tests demonstrate that Islamic bank financing Granger-causes SIMA, inflation, and exchange rates, but not vice versa. Further VAR analysis reveals dynamic interdependence among the variables, with past values of Islamic bank financing significantly influencing its current level as well as inflation.
Co-Authors Admaja, Surya Al-Amin, Al-Amin Ananda, Iva Ashari Ardi, Pahmi Ayuni, Sri Fitriana Herpranoto Firdo Iva Ashari, Ananda Judijanto, Loso Marina Marina Mega Nursyifa, Ferzie Richard Yuda Rindiani SULASTRI Sulia Sukmawati, Urai Sumar'in, Sumar'in Sumar’in, Sumar’in Sumin, Sumin Tilawati, Rahma