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All Journal Jurnal Ilmiah Mahasiswa FEB Iqtishodia: Jurnal Ekonomi Syariah Journal of Artificial Intelligence and Digital Business West Science Journal Economic and Entrepreneurship
Author, Muhammad Nailul
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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FYP Addiction and the Art of Digital Selling: A Study of MSMEs on TikTok Shop: Kecanduan FYP dan Seni Berdagang Digital: Studi tentang UMKM di TikTok Shop Author, Muhammad Nailul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.1356

Abstract

This study aims to explore the experiences of micro, small, and medium enterprises (MSMEs) in utilizing TikTok Shop as a digital selling platform, particularly in their efforts to appear on the For You Page (FYP). Using a descriptive qualitative approach and phenomenological method, this research involves eight MSME actors who actively produce content and conduct live selling. The findings reveal that FYP is not only perceived as a visibility target but also as a source of social validation and psychological pressure. MSMEs develop content strategies based on trends, storytelling, and personalization while navigating the ambiguity between promotion and entertainment. Moreover, emotional stress is found to be a consequence of algorithmic demands for consistent performance. These findings highlight the importance of understanding FYP as a performative and emotional space within digital business strategies. This study suggests the need for ongoing support for MSMEs to maintain a balance between creativity and mental well-being in the platform-based digital economy.
Implementation of Maqashid Syariah Principles in Islamic Microfinance Practices in Indonesia Muhtadi, Muhamad Ammar; Author, Muhammad Nailul
West Science Journal Economic and Entrepreneurship Vol. 3 No. 03 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i03.2158

Abstract

This study examines the implementation of Maqashid Syariah principles in Islamic microfinance practices in Indonesia. Using a quantitative approach, data were collected from 64 respondents through a structured questionnaire measured on a 5-point Likert scale. The data were analyzed using SPSS version 25, applying descriptive statistics, validity and reliability tests, correlation, and regression analysis. The findings indicate that Islamic microfinance institutions (IMFIs) in Indonesia generally demonstrate a high level of alignment with Maqashid Syariah principles, particularly in the preservation of wealth (mal) and life (nafs). Regression analysis revealed that these two dimensions are the most influential in shaping microfinance practices, while intellect (‘aql) was found to be relatively less emphasized. The results highlight that IMFIs not only provide Sharia-compliant financial services but also contribute significantly to social welfare, poverty alleviation, and ethical financial inclusion. However, the study suggests that greater efforts are needed to strengthen educational and literacy initiatives to enhance clients’ long-term empowerment. Overall, the findings reinforce the role of IMFIs as vital institutions that integrate economic, social, and spiritual objectives in line with the vision of Islamic economics.
Digital Transformation in Halal Product Marketing: A Maqasid al-Shariah Approach Author, Muhammad Nailul
Iqtishodia: Jurnal Ekonomi Syariah Vol. 10 No. 2 (2025): September
Publisher : Universitas Al-Qolam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/iqtishodia.v10i2.1908

Abstract

This study explores the digital transformation in halal product marketing through the lens of Maqasid al-Shariah, aiming to identify ethical and effective strategies aligned with Islamic values. Utilizing a qualitative approach and purposive sampling, five informants including one key informant from BAZNAS and four halal entrepreneurs from the SOHIB (Sobat Hidup Berkah) community were interviewed. The findings reveal that halal digital marketing practices uphold the five key principles of Maqasid al-Shariah: (1) Hifz al-Din is maintained through honest promotions and the avoidance of deceptive content; (2) Hifz al-Nafs is ensured by responsive customer service that fosters trust and consumer protection; (3) Hifz al-‘Aql is supported through educational content that enhances consumer awareness of halal benefits; (4) Hifz al-Nasl and (5) Hifz al-Mal are reflected in responsible, transparent pricing, ethical refund policies, and quality assurance for long-term business sustainability. This research proposes a conceptual model to guide halal entrepreneurs in developing digital marketing strategies that are both Sharia-compliant and competitive. The study contributes to the literature on Islamic marketing and offers practical insights for the halal industry in the digital era
Implementation of Sharia Principles in Managing Halal Certified MSME Business Author, Muhammad Nailul
Iqtishodia: Jurnal Ekonomi Syariah Vol. 9 No. 1 (2024): March
Publisher : Universitas Al-Qolam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/iqtishodia.v9i1.1520

Abstract

The rapid growth of the halal industry in Indonesia has heightened the importance of Sharia compliance in business management, particularly among micro, small, and medium enterprises (MSMEs) in Malang. This study aims to explore the extent of Sharia principles implementation in halal-certified MSMEs and the challenges they face in aligning their operations with Islamic guidelines. Utilizing a qualitative approach, in-depth interviews and observations were conducted with MSME owners to gain insights into their experiences. The results indicate that while many MSMEs actively implement Sharia principles in areas such as sourcing halal materials and ethical marketing, they encounter significant challenges, including limited access to certified suppliers and a lack of understanding of halal regulations. Furthermore, the study reveals that adherence to Sharia compliance enhances customer loyalty and trust, thereby improving business performance. This research contributes to bridging the gap between theory and practice in Sharia-compliant business management and provides practical recommendations for MSMEs to optimize their operations within the halal framework.
PENGARUH TINGKAT RELIGIUSITAS, DAN BRAND LIKING TERHADAP PENGABILAN KEPUTUSAN PEMBELIAN PRODUK MAKANAN HALAL SERTIFIKAT MUI DENGAN SIKAP TERHADAP MEREK SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Kebab Turki Baba Rafi Di Malang) Author, Muhammad Nailul
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pencantuman label halal suatu produk perlu diperhatikan penting dilakukan untuk memberikan pengetahuan kepada konsumen dan untuk meningkatkan keputusan pembelian. Namun keputusan pembelian tidak hanya bisa ditingkatkan melalui label halal dalam suatu produk, namun bisa dipengaruhi dari  tingakat religiusitas, brand liking dan sikap seorang konsumen.   Penelitian ini bertujuan untuk mengetahui pengaruh tingkat religiusitas dan brand liking terhadap keputusan pembelian dan apakah sikap terhadap merek sebagai variabel intervening mempengaruhi hubungan tingkat religiusitas dan brand liking terhadap keputusan pembelian makanan halal bersertifikat MUI. Populasidalam penelitian ini adalah konsumen Kebab Turki Baba Rafi yang beragama islam dengan jumlah sampel sebanyak 200 dengan teknik purposive sampling. Sedangkan untuk teknik pengumpulan data dilakukan dengan menggunakan metode kuesioner. Teknik analisis yang digunakan adalah regresi berganda dan pengujian variabel intervening menggunakan uji causal step. Dari hasil pengolahan data tersebut menunjukkan bahwa tingkat religiusitas dan brand likingberpengaruh terhadap keputusan pembelian dan  sikap terhadap merek sebagai variabel intervening mempengaruhi hubungan tingkat religiusitas dan brand liking terhadap keputusan pembelian makanan halal bersertifikat MUI dengan pengaruh partial mediation. Kata kunci: tingkat religiusitas, brand liking, keputusan pembelian, label halal, sikap terhadap merek
Co-Authors Muhtadi, Muhamad Ammar