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All Journal Jurnal Ilmiah Mahasiswa FEB Proceeding of International Conference on Global Innovation and Trends in Economy
Irianina, Bella
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Strategic Entrepreneurship: The Role of Human Resource Practice and it Capabilities in Managing Performance Firm Irianina, Bella; Nasution, Yasmine
Proceeding of International Conference on Global Innovation and Trend in Economics Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pelita Harapan

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Abstract

In order to realize Corporate Entrepreneurship (CE), the context of Human Capability and successful strategic alignment of IT with business strategy, companies must coordinate components such as: business strategy, IT strategy and HRM strategy. Business performance measures the contribution of the business and technology domains to the company's business objectives. Both the company's external and internal environment affect the company's performance. The novelty of the research is to explain the role of human resource practice and it capabilities in managing performance firm. This study examines the impact of corporate of entrepreneurship on performance, whether directly and indirectly through dynamic capability and the direct impact dynamic capability has on performance. This research uses Structural Equation Modeling (SEM) with Partial Least Square (PLS) approach. Data is collected from 100 business units from divisions that are directly related to measurement variables, namely Information & Technology, Human Resources and Operations in several industrial pillars in Indonesia. The findings highlight that technology has a direct impact on corporate entrepreneurship because the progress of the times makes every industry player need to implement technology for data integration. And Human Resources also has a direct impact on Corporate Entrepreneurship where every organization needs to implement Strategic Human Resources to assist employees in hire to retire activities. These two variables are also assisted by dynamic capability, so that each individual or platform used has followed the applicable rules, thus leading to Learning Growth and Internal Business Processes in good performance.
ANALISIS STRATEGI PERSAINGAN TOUR OPERATOR (Studi Pada Ourtrip1st Tour Operator di Malang) Irianina, Bella
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk mengetahui kondisi lingkungan eksternal dan internal pada UMKM Ourtrip1st Tour Operator di Malang yang dilaksanakan pada bulan Februari sampai dengan Maret 2017. Metode penelitian yang digunakan yaitu deskriptif eksploratif yang bertujuan mengetahui mengetahui strategi yang sesuai dengan kondisi Internal dan eksternal Ourtrip1st Tour Operator dalam mengetahui berbagai peluang dan ancaman yang saat ini dihadapi saat ini . Alat analisis yang digunakan yaitu Matriks-matriks pada tahap input, tahap pencocokan dan tahap keputusan. Dapat ditarik kesimpulan bahwa Ourtrip1st Tour Operator berada pada posisi Kuadran I yaitu, pada kondisi tumbuh dan membangun. Dari 3 alternatif strategi yaitu, Intensif, Integrasi dan Diversifikasi pada Matriks QSPM (Quantitative Strategic Planning Matrix) maka yang perlu diprioritaskan oleh Ourtrip1st Tour Operator yaitu Strategi Intensif, yaitu melakukan Penetrasi Pasar, Pengambangan Pasar dan Pengembangan Produk. Kata Kunci : Tour Operator, Formulasi Strategi, Lingkungan Internal dan Eksternal, Ourtrip1st Tour Operator.
Co-Authors Nasution, Yasmine