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ARRAHMAN, RAFFAT
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SUPPORTING STUDENT INTENTIONS TO USE TRAVELOKA BY ADDING PERCEIVED OF USEFULNESS, SOCIAL INFLUENCE, TRUST, AND SATISFACTION ARRAHMAN, RAFFAT
Jurnal Ilmiah Mahasiswa FEB Vol 7, No 2: Semester Genap 2018/2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims at determining and analyzing the influence ofperceived usefulness, social influence, trust and satisfaction towardstudent intention to use electronic commerce (Traveloka).The datasource used in this study is the primary data. The data used came fromthe questionnaires distributed to 273 respondents which are activestudents of Faculty of Economics and Business at BrawijayaUniversity in the academic year 2015/2016 majoring in accounting.The analysis technique used is Partial Least Square (PLS)by using outerand inner model measurements.The results showed that those fourindependent variables namely perceived of usefulness, social influence,trust, and satisfaction are significantly influenced by the intention touse electronic commerce (Traveloka).Keywords: perceived of usefulness, social influence, trust, satisfaction,intention to use, electronic commerce (Traveloka).
SUPPORTING STUDENT INTENTIONS TO USE TRAVELOKA BY ADDING PERCEIVED OF USEFULNESS, SOCIAL INFLUENCE, TRUST, AND SATISFACTION ARRAHMAN, RAFFAT
Jurnal Ilmiah Mahasiswa FEB Vol. 7 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims at determining and analyzing the influence ofperceived usefulness, social influence, trust and satisfaction towardstudent intention to use electronic commerce (Traveloka).The datasource used in this study is the primary data. The data used came fromthe questionnaires distributed to 273 respondents which are activestudents of Faculty of Economics and Business at BrawijayaUniversity in the academic year 2015/2016 majoring in accounting.The analysis technique used is Partial Least Square (PLS)by using outerand inner model measurements.The results showed that those fourindependent variables namely perceived of usefulness, social influence,trust, and satisfaction are significantly influenced by the intention touse electronic commerce (Traveloka).Keywords: perceived of usefulness, social influence, trust, satisfaction,intention to use, electronic commerce (Traveloka).
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