<![CDATA[This research aims at determining and analyzing the influence ofperceived usefulness, social influence, trust and satisfaction towardstudent intention to use electronic commerce (Traveloka).The datasource used in this study is the primary data. The data used came fromthe questionnaires distributed to 273 respondents which are activestudents of Faculty of Economics and Business at BrawijayaUniversity in the academic year 2015/2016 majoring in accounting.The analysis technique used is Partial Least Square (PLS)by using outerand inner model measurements.The results showed that those fourindependent variables namely perceived of usefulness, social influence,trust, and satisfaction are significantly influenced by the intention touse electronic commerce (Traveloka).Keywords: perceived of usefulness, social influence, trust, satisfaction,intention to use, electronic commerce (Traveloka).]]>
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