Article Per Year (5 Year)
p-Index From 2020 - 2025
2.495
P-Index
This Author published in this journals
All Journal Among Makarti IJIBE (International Journal of Islamic Business Ethics) Jurnal Manajemen Dayasaing Khasanah Ilmu - Jurnal Pariwisata Dan Budaya INTEGRITAS : Jurnal Pengabdian Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Abdi Makarti Journal of Finance and Islamic Banking Jurnal Manajemen Dayasaing
Nurohman, Yulfan Arif
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen Dayasaing

 1 
BRAND ENGAGEMENT IN SELF CONCEPT PADA PEMBELIAN FASHION MUSLIM GENERASI Z DI JAWA TENGAH Qurniawati, Rina Sari; Rukmi, Indah Setiyo; Nurohman, Yulfan Arif
Jurnal Manajemen Dayasaing Vol 25, No 2 (2023): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v25i2.23498

Abstract

This research aims to examine and explain the role of Social Media Marketing and Brand Love on Brand Engagement in Self-Concept and brand loyalty. The number of samples in this study was 230 respondents who were generation Z users of Muslim fashion products in Central Java using a purposive sampling method. The analysis technique used is Path Analysis using SmartPLS version 3. The research results show that Social Media Marketing and Brand Love influence Brand engagement in self-concept and Brand Loyalty. Brand engagement in self-concept is not proven to have an effect on brand loyalty. Therefore, it is important for companies to run effective social media campaigns so that Generation Z loyalty can increase and company revenues can increase.
Co-Authors Agus Setiawan Alvin Yahya, Alvin Anggraini, Vivin Puji Fahri Ali Ahzar, Fahri Ali Fatharani, Aulia Indriastuti, Adelia Khoirunnisa, Kholifatun Kusuma, Melia Lina Ayu Safitri Muzakar Isa Narulitasari, Devi Pratama, Andira Putri Rina Sari Qurniawati, Rina Sari Rukmi, Indah Setiyo Waluyo Waluyo Waluyo, Alif Yuni Astuti