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All Journal Melati: Jurnal Media Komunikasi Ilmu Ekonomi Fokus Abdimas Jurnal Manajemen Dayasaing
Indriastuti, Adelia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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SOCIAL MEDIA SUPPORT PADA CUSTOMER RELATIONSHIP MANAGEMENT UNTUK MENINGKATKAN MUTU PELAYANAN PERGURUAN TINGGI Prastiyo, Angga; Indriastuti, Adelia
Media Komunikasi Ilmu Ekonomi Vol 41 No 2 (2024): MELATI: Jurnal Media Komunikasi Ilmu Ekonomi Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58906/melati.v41i2.183

Abstract

Penelitian ini bertujuan mengeksplorasi penerapan social media support berbasis Customer Relationship Management (CRM) di kampus STIE AMA Salatiga dalam menghadapi persaingan sektor pendidikan tinggi. Bertahannya kampus tersebut hingga kini mencerminkan konsistensinya dalam memberikan pelayanan yang adaptif. Penelitian menggunakan pendekatan deskriptif kualitatif dengan paradigma post-positivisme. Data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen, seperti laporan layanan digital, prosedur CRM, serta data media sosial kampus. Analisis data dilakukan dengan metode pattern matching oleh Yin (2018). Hasil penelitian menunjukkan bahwa pemanfaatan social media support efektif dalam kegiatan penerimaan mahasiswa baru dan penyebaran informasi kampus tanpa memerlukan tatap muka langsung. Strategi ini memungkinkan fleksibilitas waktu dan tempat selama jam kerja, mendukung efisiensi layanan. Implementasi CRM di kampus ini melibatkan tiga fase utama: memperkuat rencana kerja, mengidentifikasi kebutuhan teknologi, serta mendesain, menguji, dan meluncurkan program. Temuan ini menegaskan bahwa penerapan social media support dalam CRM telah meningkatkan kualitas pelayanan dan mendukung keberlanjutan daya saing STIE AMA Salatiga.
Pengalaman, Brand Attitude, dan FoMo pada Perilaku Pembelian Impulsif Generasi Z Saat Berbelanja Online Qurniawati, Rina Sari; Indriastuti, Adelia; Nurohman, Yulfan Arif
Jurnal Manajemen Dayasaing Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v27i2.8706

Abstract

This study aims to examine and explain online customer shopping behavior, attitudinal loyalty, FoMO towards impulsive buying. The number of samples in this study was 160 respondents who were generation Z who had Shopee accounts in Central Java. The analysis technique used was Path Analysis using SmartPLS version 3. The results showed that online customer shopping behavior influenced attitudinal loyalty and impulsive buying and FoMO influenced impulsive buying. Meanwhile, attitudinal loyalty was not proven to influence impulsive buying and did not mediate the relationship between OSCE and impulsive buying. Theoretically, this study contributes to the literature related to OSCE, attitudinal loyalty, FoMO, and impulsive buying. For Managers, this study emphasizes shopping ethics when consumers buy online.
PERANCANGAN, PELATIHAN, DAN PENDAMPINGAN MANAJEMEN JURNAL BERBASIS OPEN JOURNAL SYSTEM PADA PENGELOLA JURNAL RENAI : LEMBAGA PERCIK SALATIGA Barkhowa, Mokhammad Khukaim; Isitiani, Ambar; Prastiyo, Angga; Indriastuti, Adelia
Fokus ABDIMAS Vol 4, No 1: April 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.1.19-29

Abstract

This community service activity is partnered with Persemaian Cinta Kemanusiaan (Percik) Salatiga. The purpose of this community service activity is to provide an understanding to the Manager of the Renai Persemaian Cinta Kemanusiaan (Percik) Journal regarding the features and design of the Open Journal System. Provide an understanding to the Manager of the Renai Persemaian Cinta Kemanusiaan (Percik) Journal regarding the requirements for managing the Open Journal System. Provide an understanding to the Manager of the Renai Persemaian Cinta Kemanusiaan (Percik) Journal regarding national and international accreditation standards and to be able to independently publish the Renai journal. The results of this community service activity have several things achieved. The design was successfully carried out through an open journal system but experienced obstacles regarding hosting and e-ISSN registration. The training went smoothly, participants were open-minded about the importance of switching to electronic journals, but there were still obstacles so that this renai journal could accommodate non-academic writers. Mentoring went smoothly, journal managers understood the procedures for submission, editing, journal settings, categories, websites, workflows and users & roles.Keywords: Open Journal System, Design, Training and Mentoring
Social Media Support pada Customer Relationship Management untuk Meningkatkan Mutu Pelayanan Perguruan Tinggi Prastiyo, Angga; Indriastuti, Adelia
Jurnal Media Komunikasi Ilmu Ekonomi Vol 41 No 2 (2024): MELATI: Jurnal Media Komunikasi Ilmu Ekonomi Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58906/melati.v41i2.183

Abstract

Penelitian ini bertujuan mengeksplorasi penerapan social media support berbasis Customer Relationship Management (CRM) di kampus STIE AMA Salatiga dalam menghadapi persaingan sektor pendidikan tinggi. Bertahannya kampus tersebut hingga kini mencerminkan konsistensinya dalam memberikan pelayanan yang adaptif. Penelitian menggunakan pendekatan deskriptif kualitatif dengan paradigma post-positivisme. Data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen, seperti laporan layanan digital, prosedur CRM, serta data media sosial kampus. Analisis data dilakukan dengan metode pattern matching. Hasil penelitian menunjukkan bahwa pemanfaatan social media support efektif dalam kegiatan penerimaan mahasiswa baru dan penyebaran informasi kampus tanpa memerlukan tatap muka langsung. Strategi ini memungkinkan fleksibilitas waktu dan tempat selama jam kerja, mendukung efisiensi layanan. Implementasi CRM di kampus ini melibatkan tiga fase utama: memperkuat rencana kerja, mengidentifikasi kebutuhan teknologi, serta mendesain, menguji, dan meluncurkan program. Temuan ini menegaskan bahwa penerapan social media support dalam CRM telah meningkatkan kualitas pelayanan dan mendukung keberlanjutan daya saing STIE AMA Salatiga.
Co-Authors Angga Prastiyo Isitiani, Ambar Mokhammad Khukaim Barkhowa Prastiyo, Angga Yulfan Arif Nurohman