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All Journal JAM : Jurnal Aplikasi Manajemen Management and Economics Journal (MEC-J) Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Arif, Moh Erfan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of Entrepreneurship Learning Program for Encouraging the Students Entrepreneurial Motivation Arif, Moh Erfan; Rosita, Nadiyah Hirfiyana; Pramono, Sigit
MEC-J (Management and Economics Journal) Vol 4, No 1 (2020)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.379 KB) | DOI: 10.18860/mec-j.v4i1.8758

Abstract

This study aims to determine the differences in entrepreneurial motivation in students who take part in the Management Entrepreneur Day (MED) program, including both implicit and explicit motivation in Management Department, Faculty of Economics and Business, Brawijaya University. This type of research is quantitative research with a method of collecting data in the form of probability sampling. The collected data was analyzed by applying SPSS analysis with a different test based on Analysis of Variance (ANOVA). The results of this study indicate that implicit motivation including motives for achievement (need for achievement) and motives for affiliation (need for affiliation) provides no difference in motivation (for entrepreneurship) in students who take MED. However, implicit motivation for controlling (need for power) presents a significant difference in the personal value among the students before (pre) and after (post) participating the MED activities. Whereas, explicit motivation including motives for achievement, depics a significant difference in students who take the MED program. Explicit motivation for affiliation (need for affiliation) and explicit motivation for controlling (need for power) indicates no difference in both before (pre) and after (post) participating in MED. From these results, the researchers concluded that the entrepreneurship program did not provide a significant change in entrepreneurial motivation among the participating students.
Pengaruh Pemasaran Hijau Terhadap Keputusan Pembelian dan Dimediasi oleh Citra Perusahaan Mufid, Irvan; Arif, Moh Erfan
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.2.15

Abstract

This study aims to determine the effect of green marketing on purchase decisions and is mediated by brand image on H&M consumers. This type of research is explanatory research which explains the causal relationship between variables through hypothesis testing with quantitative analysis methods. This study used a sample of 105 respondents who were drawn from a population of H&M consumers who were scattered and able to access questionnaires. Sampling using purposive sampling technique. The characteristics of the selected sample are, at least 15 years old and maximum 30 years old, are H&M consumers, and have made purchases at H&M. The test instrument used to test the instrument of this research is descriptive analysis and path analysis which is supported by validity and reliability tests. From the results of the study it can be concluded that the green marketing variable has a significant influence on purchasing decisions and can be mediated by brand image on H&M consumers.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Pemasaran Hijau terhadap Keputusan Pembelian dan di mediasi oleh Citra Perusahaan pada konsumen H&M. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis dengan metode analisis kuantitatif. Penelitian ini menggunakan sampel sebanyak 105 responden yang diambil dari populasi konsumen H&M yang tersebar dan mampu mengakses kuesioner. Pengambilan sampel menggunakan teknik purposive sampling. Karakteristik sampel yang dipilih yaitu, minimal berusia 15 tahun dan maksimal 30 tahun, merupakan konsumen H&M, dan pernah melakukan pembelian di H&M. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa analisis deskriptif dan analisis jalur yang ditunjang dengan uji validitas, uji reliabilitas. Dari hasil penelitian dapat disimpulkan bahwa variabel pemasaran hijau memiliki pengaruh secara signifikan terhadap keputusan pembelian dan dapat di mediasi oleh citra perusahaan pada konsumen H&M.
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS Arif, Moh Erfan
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.18

Abstract

This research aims to investigate the factors which influence the Citilink customer's repurchase intention. This research implements Electronic Word of Mouth (eWOM), brand image, and price as the independent variables that influence customer's repurchase intention. This research applies explanatory research, and the data are collected by employing a survey method. The respondents comprised 180 customers who had purchased Citilink Indonesia minimum in one purchased. The research data and hypothesis are analyzed by using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). Finally, the findings indicated that eWOM and brand image significantly and positively influence Citilink customer's repurchase intention. In conclusion, the more positive the eWOM from the Citilink Indonesia's previous customer, the higher the repurchase intention. In line with it, the more positive (good) brand image of Citilink Indonesia, the higher the repurchase intention of the customers.
Co-Authors Mufid, Irvan Nadiyah Hirfiyana Rosita Sigit Pramono