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All Journal Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Penelitian Journal of Education Religion Humanities and Multidiciplinary
MG, Nashrillah
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Transformasi Ruang Lingkup Dakwah di Media Sosial Gunawan, Bayu; Aryani, Marwa; MG, Nashrillah
Journal of Education Religion Humanities and Multidiciplinary Vol 2, No 2 (2024): Desember 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jerumi.v2i2.4260

Abstract

Perkembangan teknologi telah mengubah cara penyampaian dakwah melalui media sosial. Dakwah sebagai upaya menyebarkan pesan agama kini memanfaatkan media digital untuk menjangkau audiens lebih luas, khususnya generasi muda. Penelitian ini bertujuan mengkaji perubahan dakwah dari media sosial, khususnya dalam aspek jangkauan, fleksibilitas, dan tantangan yang dihadapi. metode yang digunakan kualitatif melalui studi pustaka, tujuan penelitian ini menemukan bahwa dakwah di media sosial memungkinkan penyampaian pesan yang lebih kreatif dan interaktif. Tantangan utama dalam dakwah digital adalah menjaga relevansi dan etika dalam penyampaian konten, meskipun terdapat potensi besar dalam memperluas audiens dakwah. pemanfaatan media sosial yang bijaksana dalam dakwah dapat meningkatkan keimanan serta mendukung penyebaran nilai-nilai Islam secara global, memberikan dampak positif bagi masyarakat modern.
Constructing the Meaning of Halal and Tayyib on Social Media: Impacts on the Purchase Intentions of Medan’s Muslim Community Imai, Mailin; MG, Nashrillah
JURNAL PENELITIAN Vol 22 No 1 (2025)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v22i1.10365

Abstract

This study focuses on a qualitative discourse analysis to understand how the concepts of halal and tayyib are constructed and disseminated on social media to influence consumer perceptions. While the study provides a theoretical framework to understand this phenomenon, it does not present quantitative data on the direct increase in consumer purchasing decisions. The findings reveal that social media has transformed how the people of Medan interact with the concepts of halal and tayyib. These platforms serve not only as sources of information but also as spaces for community building and influencing purchasing behavior. For business actors, understanding the dynamics of social media interaction is crucial for developing effective marketing strategies. The study concludes that social media has reshaped the landscape of halal product consumption in Medan. These platforms function as both information hubs and community builders that influence consumer choices. Social, psychological, and technological factors interact in the diffusion process of halal product innovations..
Strategi Komunikasi Dakwah Ustadz Asmar Habibie Dalam Membangun Relasi Dengan Jama’ah Di Era Digital Aini, Latifah; MG, Nashrillah
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1132

Abstract

This study aims to identify and analyze how Ustadz Asmar Habibie designs a da'wah communication strategy in building relationships with the congregation in the digital era. The research method used in this study is a descriptive qualitative method using observation, interviews, and documentation, especially the analysis of Ustadz Asmar Habibie's da'wah video content on the Instagram and TikTok social media platforms. The results of this study indicate that the da'wah communication strategy used by Ustadz Asmar Habibie in building relationships in the digital era by utilizing digital media platforms, namely creating da'wah and social content on social media, also establishing close relationships with the congregation through replying to comments with funny vt and jokes that are his trademark. In this case, Ustadz Asmar Habibie can be widely known by young people and parents in absorbing religious values and he can reach wider relations both in West Pasaman, outside the district and even outside the province.
Co-Authors Aini, Latifah Ariansyah Pulungan, Juni Aryani, Marwa Gunawan, Bayu Imai, Mailin