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Key Success Factors for 5G Technology Commercialization in Telecommunication Company Case Study of an Established XYZ Company in Indonesia Hutajulu, Sahat; Dhewanto, Wawan; Prasetio, Eko Agus; Rudito, Priyantono
The Asian Journal of Technology Management (AJTM) Vol 13, No 1 (2020)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2020.13.1.2

Abstract. Technology commercialization is the long process to bring technology from the research domain into the commercialization area to end-users with monetizing purposes. This study analyzes critical success factors for 5G technology commercialization in an established company in Indonesia. By defining the most significant factors, a company can strategize the most effective investments to important factors only and avoid other less meaningful areas. 5G is approaching fast, and some of the major early adopters Mobile Network Operators (MNO) have already deployed 5G within this year. However, some other MNOs or telecom companies, in general, remain skeptical, considering the wide range of new business cases, the readiness of industries, and twice significant capital investment compare to predecessor technology 4G. This study is based on interpretivism philosophy and uses Qualitative semi-structured in-depth interviews, observation, and deductive scenario planning as the methodology. Use cases, innovation ecosystem, and technology complementary are found to be the key success factors for 5G commercialization in an established company. The novelty of this study is to identify the key success factors for technology commercialization specific for the 5G technology context in Indonesia. Three axes deductive scenario planning using critical success factors as the uncertainties are considered as the originality of this study.Keywords: Key success factors, technology commercialization, established company, 5G

AKIBAT HUKUM TERHADAP NASABAH WANPRESTASI PADA LEMBAGA PEMBIAYAAN PT. BUANA FINANCE MEDAN Elvira Fitriyani Pakpahan; Devi Lyana Simanjuntak; Sahat Raja Hutajulu
YUSTISI Vol 10 No 2 (2023)
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/yustisi.v10i2.14920

Salah satu perbuatan yang melawan hukum, apalagi menggunakan ketentuan aturan perdata, merupakan perbuatan melanggar kesepakatan atau ingkar janji atas kesepakatan yang telah disepakati sang keduabelah pihak. Pemutusan terhadap persetujuan dengan melanggar kesepakatan atau acap kali diklaim menggunakan kata wanprestasi pada bahasa hukum. Tujuan berdasarkan penelitian ini merupakan buat menganalisis dan menyebutkan dampak aturan bagi nasabah yang wanprestasi menggunakan atau memakai somasi pada PT. Buana Finance Medan. Dalam Penelitian jurnal ini yang digunakan metodenya adalah penelitian yuridis normatif, bersifat yaitu deskriptif. Data itu dipakai dalam penulisan ini adalah data sekunder data premier yaitu data yang didapatkan berdasarkan studi pustaka serta pula wawancara menjadi pendukung. Dengan perolehan riset bisa disimpulkan bahwa dampak aturan untuk konsumen yang melakukan ingkar janji (wanprestasi) dalam PT. Buana Finance Medan yaitu membayar hukuman & agunan nasabah yg bisa dijual menggunakan persetujuan nasabah terlebih dahulu lantaran adanya perjanjian. Dan langkah selanjutnya saat nasabah wanprestasi menggunakan memakai somasi pada PT. Buana Finance Medan melakukan penagihan rutin, mengingatkan nasabah melalui smartphone, menaruh surat peringatan 1 hingga menggunakan surat peringatan 3, dan selesainya itu melakukan penarikan terhadap agunan nasabah. Kata Kunci: Lembaga Pembiayaan, Perjanjian, Wanprestasi

AKIBAT HUKUM TERHADAP NASABAH WANPRESTASI PADA LEMBAGA PEMBIAYAAN PT. BUANA FINANCE MEDAN Elvira Fitriyani Pakpahan; Devi Lyana Simanjuntak; Sahat Raja Hutajulu
YUSTISI Vol 10 No 2 (2023)
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/yustisi.v10i2.14920

Salah satu perbuatan yang melawan hukum, apalagi menggunakan ketentuan aturan perdata, merupakan perbuatan melanggar kesepakatan atau ingkar janji atas kesepakatan yang telah disepakati sang keduabelah pihak. Pemutusan terhadap persetujuan dengan melanggar kesepakatan atau acap kali diklaim menggunakan kata wanprestasi pada bahasa hukum. Tujuan berdasarkan penelitian ini merupakan buat menganalisis dan menyebutkan dampak aturan bagi nasabah yang wanprestasi menggunakan atau memakai somasi pada PT. Buana Finance Medan. Dalam Penelitian jurnal ini yang digunakan metodenya adalah penelitian yuridis normatif, bersifat yaitu deskriptif. Data itu dipakai dalam penulisan ini adalah data sekunder data premier yaitu data yang didapatkan berdasarkan studi pustaka serta pula wawancara menjadi pendukung. Dengan perolehan riset bisa disimpulkan bahwa dampak aturan untuk konsumen yang melakukan ingkar janji (wanprestasi) dalam PT. Buana Finance Medan yaitu membayar hukuman & agunan nasabah yg bisa dijual menggunakan persetujuan nasabah terlebih dahulu lantaran adanya perjanjian. Dan langkah selanjutnya saat nasabah wanprestasi menggunakan memakai somasi pada PT. Buana Finance Medan melakukan penagihan rutin, mengingatkan nasabah melalui smartphone, menaruh surat peringatan 1 hingga menggunakan surat peringatan 3, dan selesainya itu melakukan penarikan terhadap agunan nasabah. Kata Kunci: Lembaga Pembiayaan, Perjanjian, Wanprestasi

Leveraging New Business Models to Enhance Profitability in Cohort-Based Courses Edtech Businesses Study Case: PT Dibimbing Digital Indonesia Syah, Zaky Muhammad; Prasetio, Eko Agus; Hutajulu, Sahat
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i4.15165

Over the past five years, the education technology (EdTech) sector has gained increasing prominence, characterized by significant growth in investments, transactions, and overall revenues. PT Dibimbing (Dibimbing.id), an EdTech company, experienced a decline in revenue largely attributed to elevated customer acquisition costs (CAC). This research aims to analyze the challenges faced by Dibimbing.id and form an innovative and profitable business model for Dibimbing.id. This study uses qualitative research by applying Richardson's framework theory (Value Oriented Framework). This research was obtained through in-depth interviews and Forum Group Discussions (FGDs). The FGD involved teams in Dibimbing.id, including marketing and sales, development, operations, human resources, finance, and technology teams. The results showed that the existing business model faces problems such as variable learning speed, highly complex learning syllabus, hiring difficulties to find advanced talents, bootcamp business model that does not contribute to profit growth, students' concerns with limited job prospects, and financial constraints. Therefore, four solutions were revealed in this research for a new business model, namely self-paced learning, leveling course, job guarantee program, and Study Now Pay Later (SNPL).

Barriers To E-Commerce Advertising Adoption: A Qualitative Study of Sellers on an Indonesian Marketplace Ratri Ayu Salmadewi; Sahat Hutajulu
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51286

Despite digital advertising becoming more important in providing business advantage, many sellers in Indonesia remain hesitant to adopt e-commerce advertising tools. This study investigates the main barriers that prevent sellers from using advertising features on a major Indonesian marketplace. A qualitative approach was applied through semi-structured interviews with ten sellers, including current users, former users, and non-users. This study offers a novel contribution by exploring seller resistance from an experience-based perspective, which has not been widely explored in existing adoption research. The study uses a framework analysis method to identify eight main barriers including performance expectancy, effort expectancy, social influence, facilitating conditions, price value, habit, personal innovativeness, and digital advertising literacy. While most sellers found the platform easy to use, concerns about performance outcomes, cost justification, and lack of advanced knowledge limited adoption. Social factors and marketing preferences also influenced seller decisions. To strengthen the findings, this study uses a triangulation method by comparing the qualitative results with a previous quantitative study. This approach provides a clearer view of seller adoption behavior by confirming key factors and highlighting both aligned and differing insights. These findings provide a clearer understanding of why some sellers resist using e-commerce advertising and emphasize the need to address barriers and concerns to encourage wider tools adoption.

Strategic Readiness of 6G Implementation in Indonesian Telco Company : an Internal And External Environment Analysis Angela Merici Diah Larasati; Sahat Hutajulu
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51350

When it comes to paving the way for innovation in B2B telecommunication services for companies in Indonesia, the prospect of Indonesia integrating a digitally driven economy and 6G connectivity is essential. This research analyzes the strategic readiness of one of Indonesian Telco Company to leverage 6G technology for scaling up its B2B service offerings. Data gathering was done through semi-structured interviews with important stakeholders alongside secondary materials while a qualitative explorative approach was utilized. Internal strengths and weaknesses were analyzed through SWOT analysis while PESTEL and Porter’s Five Forces frameworks assessed external opportunities and threats. The results indicate that the firm’s infrastructural prowess and group synergy positioning are major boons, but challenges such as ROI lucidity, competitive agility, and talent development remain significant issues. This work offers insights for stearing technological spendings in a regulated investment landscape while enabling the strategic foresight telecommunication investments in Indonesia on 6G deployment in the sector.

Strategic Foresight: Scenario Planning For Sharia Joint Financing Joice Fiskia Yusriani; Sahat Hutajulu
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.10917

Islamic financial institutions are required to face significant uncertainties in the process of establishing new Shariah-compliant businesses, particularly permissive contract structures and operating re-tooling requirements. In this environment, this study endeavors to bridge the current gap by developing a structured scenario planning method to aid strategic foresight related to launching a new product through an Islamic feature- Sharia joint financing facility at an Indonesian Islamic bank. This approach utilizes a qualitative interpretation format through stakeholder interviews and STEEP analysis to determine how driving forces are identified and prioritized. The findings underscore two critical uncertainties that most affect business outcomes in the future, namely the readiness and stability of the IT ecosystem and achievement of key business and financial metrics. These critical uncertainties construct four viable scenarios, for which the Strategy Diamond Framework is proposed as a facility describing strong strategic options. This study contributes a systematized approach to transform the notion of strategic foresight into concrete and operational roadmap in response to innovation challenges arisen from Islamic finance.

Linking Technology Acceptance (TAM3) and Institutional Readiness (TOE) in Digital Public Fund Disbursement: Evidence from Indonesia’s Makan Bergizi Gratis (MBG) Program Arliani Ivandhari; Sahat Hutajulu
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.11021

Makan Bergizi Gratis (MBG) is an Indonesian government program to reduce stunting rates and strengthen nutritional quality. Badan Gizi Nasional (BGN) implemented technology adoption in the form of a Bank Rakyat Indonesia’s (BRI) Virtual Account (VA) to save time and increase transparency in fund distribution. The purpose of this study is to quantify, identify factors, and assess the contribution of the VA dashboard. This study introduces the TAM-TOE model approach as a theoretical model in the study of technology adoption. The Technology Acceptance Model (TAM3) focuses on a survey of perceived usefulness, ease of use, and behavioral intentions of SPGG officers and is analyzed using the SEM-PLS method. The Technology–Organization–Environment (TOE) study focused on technology adoption through interviews with BGN officials and analyzed using descriptive methods. The results showed that Virtual Accounts were proven to increase disbursement speed, reduce reconciliation errors, and strengthen audit accountability. SPPG officers reported increased confidence in managing daily transactions, in line with survey results showing positive perceptions regarding the benefits and ease of using VA. This is consistent with the SEM-PLS results showing that Behavioral Intention is significantly influenced by Perceived Usefulness (P-value = 0.000) and Perceived Ease to Use (P-value = 0.032). From an institutional perspective, BGN emphasized that the dashboard strengthens financial oversight and enhances accountability.

Development of an AI-Based Prototype for Integrating Design and Cost Estimation in the Early Stages of Residential Construction: A Design Thinking Approach and Adoption Validation Rinaldy Bonarahma; Sahat Hutajulu
Journal Research of Social Science, Economics, and Management Vol. 6 No. 1 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i1.1634

Small and medium-sized construction businesses are increasingly required to provide faster, clearer, and integrated early-stage services for residential clients. However, many SME contractors still manage design briefing, preliminary cost estimation, and proposal preparation through sequential handovers, informal knowledge, and manual coordination. This article examines how artificial intelligence (AI)-based design-to-cost prototypes can support early-stage decision-making in SME residential construction. The research used an applied design research approach with Design Thinking for the development of prototypes and UTAUT3 models adapted for adoption validation. Qualitative data is collected through a focus group discussion with homeowners and the internal functions of the construction, then translated into problem formulations, How Might We question, and prototype needs. The resulting prototype integrates guided briefing, AI-based layout creation, historical cost estimates per square meter, and a design-cost compromise dashboard. The survey of 105 respondents was analyzed using PLS-SEM. The model explains a 67.8% variation in adoption intent. Social Influence and Personal Innovation significantly affect Adoption Intentions, while Performance Expectations, Business Expectations, and Enabling Conditions are insignificant. The findings show that the early adoption of AI in SME residential construction depends not only on the perception of usability, but also on organizational support and individual openness to innovation.

The Agentic AI Adoption Paradox: Barriers to Enterprise Deployment in the Software Industry Ricky Tanudjaja; Sahat Hutajulu
Data : Journal of Information Systems and Management Vol. 4 No. 3 (2026): July 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/data.v4i3.1643

Agentic AI adoption in Indonesia is stalling despite strong executive interest and substantial investment. No empirical study has investigated Agentic AI adoption within Indonesia's software development industry. Existing empirical research has primarily examined Generative AI, with limited attention to the distinct characteristics of autonomous Agentic AI systems. Drawing on UTAUT, this qualitative case study investigates this adoption paradox and extend adoption theory by repositioning ethical concern from a peripheral barrier to an endogenous structural factor. Sixteen semi-structured interviews and one focus group discussion were conducted with practitioners across executive, managerial, and technical tiers using purposive sampling to capture diverse perspectives. Data collection continued until thematic saturation was reached. The data were analysed thematically using the Gioia method, with the assistance of Ligre software to identify and organise emerging patterns and themes. The study identifies three key barriers to Agentic AI deployment in Indonesia. First, output unreliability and qualification limitation hinder its adoption in production environments. Second, Indonesia's relatively low labour costs reduce the economic incentive for investing in Agentic AI infrastructure. Third, while Agentic AI offers significant operational benefits, its capabilities also heighten ethical concerns. We suggest that effective governance and monitoring require Agentic AI to have its ethical guardrails embedded at design time rather than retrofitted post-deployment, have transparent and explainable audit logging, and have its autonomy be calibrated based on its reliability and task risk exposure.

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