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All Journal Novum : Jurnal Hukum Ijaz Arabi Journal of Arabic Learning Jurnal Arsitektur Pendapa E-JRM Da'watuna: Journal of Communication and Islamic Broadcasting AJER : Advanced Journal of Education and Religion Inovate : Jurnal Ilmiah Inovasi Teknologi Informasi
Faruq, Muhammad
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : E-JRM

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Pengaruh Kelengkapan Produk, Harga Dan Merek Terhadap Keputusan Pembelian Produk H&M (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Faruq, Muhammad; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims examine and explain the impact of product completeness, price and brand on purchasing decisions of h&m produkct. This quantitative research employ the maholtra formula, tested using multiple steps in spss. The results indicate that product complenteness, price and brand have partial and simultaneous effects on purchasing decisions. Keywords: Product Completeness, Price Brand, Purchasing Decision.
Co-Authors Aini, Azizah Amalia, Sylvia Basalamah, Muhammad Ridwan Erwan Efendi Ginanjar Setyo Permadi Hamidi, Saddam Reza Innafatunniyah, Yutamara Khairunnisa, Farida Mahendra Wardhana, Mahendra Maulidiyah, Robi'atul Laili Nafilah, Sayidah Alfa NURIL MUFIDAH Syakira, Nayaka Zya Dyena Meutia