Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Bakti Akademisi Jurnal Ilmiah Manajemen Inovasi Bisnis dan Strategi
Zuhra, Syarifah Evi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Manajemen Inovasi Bisnis dan Strategi

 1 
Pengaruh Self Service Technology (SST) terhadap Customer Loyalty yang Dimediasi oleh Customer Satisfaction Maulidia, Annisa; Zuhra, Syarifah Evi
Manajemen Inovasi Bisnis dan Strategi Vol 2, No 1 (2024): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v2i1.39655

Abstract

This research aims to measure the influence of Self Service Technology (SST) on Customer Loyalty mediated by Customer Satisfaction in Kopi Kenangan customers in Banda Aceh City. The sample used in this research was Kopi Kenangan customers who had made purchases through the Kopi Kenangan application at least twice and were located in Banda Aceh City. The respondents in this research were 160 respondents. The sampling technique used was Purposive Sampling. Data analysis uses the Structural Equation Modeling (SEM) model with the analysis method using Confirmator Factor Analysis (CFA) using the AMOS program tools.The research results show that Self Service Technology (SST), Customer Satisfaction and Customer Loyalty at the Kopi Kenangan outlet in Banda Aceh City are good. Self Service Technology (SST) influences Customer Loyalty, Self Service Technology (SST) influences Customer Satisfaction, Customer Satisfaction influences Customer Loyalty, and Customer Satisfaction partially mediate the influences of Self Service Technology (SST) on Customer Loyalty.
Co-Authors Faisal Faisal Humaira, Radhia Kesuma, T. Meldi Mahdani, Mahdani Maulidia, Annisa Muhammad Adam, Muhammad Murkhana, Murkhana Said Musnadi Siregar, M. Ridha Syahrizal, Teuku Muhammad