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Syarifah Evi Zuhra
Department Of Management, Faculty Of Economics And Business, Universitas Syiah Kuala, Aceh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH SELF CONGRUITY MEREK TERHADAP LOYALITAS MEREK DENGAN ASOSIASI MEREK DAN PERSEPSI KUALITAS SEBAGAI VARIABEL MEDIASI PADA PELANGGAN TOKO SEPATU BATA DI BANDA ACEH Novi Restia, Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.097 KB) | DOI: 10.24815/jimen.v3i2.6827

Abstract

This study aims to determine the effect of brand congruity on brand loyalty with brand association and quality perception as mediator. The empirical study was conducted on brick shoe store customer in Banda Aceh using questionnaire as research instrument, which the sample in this research is 136 respondents. Non Probability Sampling is used as sampling technique with Purposive Sampling method. The Hierarchical Linear Modeling (HLM) method is used as a data analysis method using the IBM SPSS 25 software. The results of this study indicate that the brand self-congruity has a significant effect on brand loyalty In addition, the results obtained that the variables of brand association and quality perception mediate partially influence Self brand congruity on brand loyalty. The better the self-owned brand congruity, the better the brand association and the perception of quality, the higher the brand loyalty the customer has. Keywords: Self Congruity, Brand Loyalty, Brand Association, Perceived quality.
PENGARUH PROMOTIONAL TOOLS TERHADAP CONSUMER BUYING BEHAVIOR DI PASAR RITEL PADA PELANGGAN SUZUYA MALL KOTA BANDA ACEH Muhammad Zaki Mubarak; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 2 (2019): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v4i2.10943

Abstract

Abstract: This study aims to measure the Effect of Promotional Tools on Consumer Buying Behavior in Retail Markets at Customers of Suzuya Mall, Banda Aceh City. The samples used in this study were people who had shopped at the Suzuya mall in Banda Aceh, totaling 140 respondents. Data collection equipment used in this study is a questionnaire. The sampling technique used was purposive sampling. The method of analysis of data testing and analysis is done by using version 22 of the SPSS (Statistical Package for Social Science) device with multiple regression formulations. The results of this research show that Coupon has a significant positive effect on Consumer Buying Behavior, then Price Discount has a significant positive effect on Consumer Buying Behavior, then Free Sample has a significant positive effect on Consumer Buying Behavior, and Buy One Get One Free has a significant positive effect on Consumer Buying Behavior.Keywords: Promotional Tools, Coupon, Price Discount, Free Sample, Buy One Get One Free, Consumer Buying Behavior.
PENGARUH NILAI BELANJA HEDONIS DAN UTILITARIAN TERHADAP LOYALITAS DESTINASI WISATA DENGAN KEPUASAN BELANJA SECARA KESELURUHAN SEBAGAI VARIABEL MEDIASI PADA DESTINASI WISATA KOTA SABANG Irbahani Sarmina, Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 1, No 1 (2016): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.407 KB) | DOI: 10.24815/jimen.v1i1.65

Abstract

The aims of this study are to investigate the effect of hedonic shopping value and utilitarian shopping value on destination loyalty with overall shopping satisfaction as mediation variable. Tourist of travel destination in Sabang city is taken as sample in this study. The method of this study’s non-probability technique. Hierarchical Linear Modeling methods of analysis are used to determine influence of the variables involved. The result of this study indicates that hedonis shopping value have positive effect on destination loyalty, utilitarian shopping value have positive effect on destination loyalty, hedonic shopping value and utilitarian shopping value have positive effect on destination loyalty with overall shopping satisfaction as mediation variable. In addition obtained results that overall shopping satisfaction has partial mediated the effect of hedonic shopping value to destination loyalty and overall shopping satisfaction has partial mediated the effect of utilitarian shopping value to destination loyalty.Keyword: Hedonic Shopping Value, Utilitarian Shopping Value,Overall Shopping Satisfaction, Destination Loyalty
PENGARUH AIRLINE IMAGE DAN WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA PENGGUNA MASKAPAI PENERBANGAN LION AIR KOTA BANDA ACEH Farah Mutia Sari; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 4 (2019): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i4.12412

Abstract

This study aims to measure the influence of Airline Image and Word of Mouth on Purchase Intention on Lion Air users in Banda Aceh City. The sample used in this study amounted to 129 respondents. The equipment in collecting data in this study used questionnaires that were distributed manually and Google Form. The technique used in sampling was purposive sampling. In this study. Multiple Linear Regression method were used as an analytical method to see the influence of all the variables involved. Based on the regression results, it indicates that Airline Image has a positive effect on Purchase Intention, Word of Mouth has a positive effect on Purchase Intention, and Airline Image and Word of Mouth have a simultaneous effect on Purchase Intention.
PENGARUH DIGITAL SIGNAGE TERHADAP PERILAKU KONSUMEN DENGAN AFEK POSITIF SEBAGAI VARIABEL MEDIASI PADA SUZUYA MALL SEUTUI DI KOTA BANDA ACEH Nanda Sulfia Putri, Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 1 (2017): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.185 KB) | DOI: 10.24815/jimen.v2i1.1903

Abstract

This research aims to ascertain the impact of digital signage toward consumer behavior. The sample used in this study are the custumers of Suzuya Mall Banda Aceh. The used research method utilized questionnaires as the research instrument. The amount of questionnaires that had been analyzed were 100 questionnaires. Non probability sampling system had been used for sampling tehnique. This tehnique used to the unknown element profitability within the population that was selected as the sample. Partial Least Square was also as analysis method to ascertain the impact from involved variables. The results showed that, (1) The Digital Signage significantly takes effect to Consumer Behavior, (2) Digital Signage significantly takes effect to Positive Affect, (3) the Positive Affect significantly takes effect to Consumer Behavior, (4) The Digital Signage significantly takes effect to Consumer Behavior mediated by Positive Affect as mediation variable. Keyword: Digital Signage, Consumer Behavior, Positive Affect 
PENGARUH REPUTASI DAN KUALITAS INFORMASI YANG DIMEDIASI OLEH KEPERCAYAAN TERHADAP MINAT BELI PADA PENGGUNA SHOPEE DI KOTA BANDA ACEH Rizqullah Rizqullah; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 4 (2021): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i4.18416

Abstract

This study aims to measure the effect of Reputation and Quality Information on Purchase Intention mediated by Trust at Shopee‟s buyers in Banda Aceh City. The sample used in this study were customers of Shopee in Banda Aceh City, amounting to 150 respondents. Data collection equipment used in this study is a questionnaire. The sampling technique used is nonprobability sampling and purposive sampling. Hierarchical Linear Modelling (HLM) is used as an analytical method to determine the effect of the variables involved. Based on the results of HLM that reputation has a significant effect on trust, Quality information has a significant effect on trust, Reputation has a significant effect on purchase intention, Quality information has a significant effect on purchase intention, Trust has a significant effect on purchase intention, Trust mediates the effect of reputation on purchase intention and trust mediates the effect of quality information on purchase intemtion
PENGARUH PLAYFULNESS, GOOD PRICE FOR MONEY & IMBALAN TERHADAP NIAT PEMBELIAN DIDALAM APLIKASI DENGAN MOBILE GAME LOYALTY SEBAGAI PEMEDIASI PADA PENGGUNA APLIKASI GAME MOBILE LEGENDS DI BANDA ACEH Muhammad Zasqi Anbiya; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16372

Abstract

This study aims to measure the role of Playfulness, Good Price for Money, Rewards and Mobile Game Loyalty towards Intention to Purchase in Applications for mobile Legends online mobile game application users in Banda Aceh. The sample used in this study is the user of the online mobile game application Mobile Legends in Banda Aceh, amounting to 200 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is convenience sampling. Hierarchical Linear Modeling (HLM) is used as an analytical method to determine the effect of all the variables involved.Based on the HLM results, it indicates that Playfulness has a positive effect on Intention Purchases in the Application, Good Price for Money has a positive effect on Intention Purchases in the Application, Rewards has a positive effect on Intention Purchases in the Application, Playfulness has a positive effect on Mobile Game Loyalty, Good Price for Money has a negative effect to Mobile Game Loyalty, Rewards have a positive effect on Mobile Game Loyalty, Mobile Game Loyalty has a positive effect on Intention to Purchase in the Application, Mobile Game Loyalty partially mediates the Playfulness relationship to Purchase Intention in the Application, Mobile Game Loyalty fully mediates the Good Price for Money relationship Intention to Purchase in the Application and Mobile Game Loyalty partially mediates the relationship of Rewards to the Intention to Purchase in the Application.Penelitian ini bertujuan untuk mengukur peranan Playfulness, Good Price for Money, Imbalan dan Mobile Game Loyalty terhadap Niat Pembelian didalam Aplikasi pada pengguna aplikasi game mobile online Mobile Legends di Banda Aceh. Sampel yang digunakan dalam penelitian ini adalah pengguna aplikasi game mobile online Mobile Legends di Banda Aceh yang berjumlah 200 responden. Peralatan pengumpulan data yang digunakan pada penelitian ini adalah kuesioner. Teknik pengambilan sampel yang digunakan adalah convenience sampling. Hierarchical Linear Modelling (HLM) digunakan sebagai metode analisis untuk mengetahui pengaruh dari semua variabel-variabel yang terlibat.  Berdasarkan hasil HLM, mengindikasikan bahwa Playfulness berpengaruh positif terhadap Niat Pembelian didalam Aplikasi, Good Price for Money berpengaruh positif terhadap Niat Pembelian didalam Aplikasi, Imbalan berpengaruh positif terhadap Niat Pembelian didalam Aplikasi, Playfulness berpengaruh positif terhadap Mobile Game Loyalty, Good Price for Money berpengaruh negatif terhadap Mobile Game Loyalty, Imbalan berpengaruh positif terhadap Mobile Game Loyalty, Mobile Game Loyalty berpengaruh positif terhadap Niat Pembelian didalam Aplikasi, Mobile Game Loyalty memediasi secara parsial hubungan Playfulness terhadap Niat Pembelian didalam Aplikasi, Mobile Game Loyalty memediasi secara penuh hubungan Good Price for Money terhadap Niat Pembelian didalam Aplikasi dan Mobile Game Loyalty memediasi secara parsial hubungan Imbalan terhadap Niat Pembelian didalam Aplikasi.
PENGARUH AIRLINE IMAGE DAN WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA PENGGUNA MASKAPAI PENERBANGAN LION AIR KOTA BANDA ACEH Farah Mutia Sari; Syarifah Evi Zuhra
Jurnal Manajemen Inovasi Vol 11, No 1 (2020): Jurnal Manajemen Inovasi: April
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.049 KB) | DOI: 10.24815/jmi.v11i1.16534

Abstract

This Study Aims To Measure The Influence Of Airline Image And Word Of Mouth On Purchase Intention On Lion Air Users In Banda Aceh City. The Sample Used In This Study Amounted To 129 Respondents. The Equipment In Collecting Data In This Study Used Questionnaires That Were Distributed Manually And Google Form. The Technique Used In Sampling Was Purposive Sampling. In This Study. Multiple Linear Regression Method Were Used As An Analytical Method To See The Influence Of All The Variables Involved. Based On The Regression Results, It Indicates That Airline Image Has A Positive Effect On Purchase Intention, Word Of Mouth Has A Positive Effect On Purchase Intention, And Airline Image And Word Of Mouth Have A Simultaneous Effect On Purchase Intention.
PENGARUH SOCIAL MEDIA MARKETING DAN CELEBRITY ENDORSMENT DALAM MENINGKATKAN PURCHASE INTENTION YANG DIMEDIASI OLEH COSTUMER TRUST PADA ONLINE SHOP SHOPEE DI KOTA BANDA ACEH Dinah Mahirah; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i3.19921

Abstract

The purpose of this study was to analyze the effect of social media marketing, celebrity endorsements, and customer trust on purchase intentions at Shopee's online store. The type of research used is quantitative research. The target population of this study is domiciled in Banda Aceh City and is a consumer of Shoppe and has shopped for products from Shopee at least twice. The sample taken in this study amounted to 150. The data analysis technique used in this study was The Structural Equation Modeling (SEM) from the AMOS statistical software package for hypothesis testing.The results show that social media marketing has a role that can have a positive and significant influence on purchase intentions at shopee online stores. With celebrity support, of course, it also has a positive and significant influence on purchase intentions at shopee online stores and celebrity support has a positive and significant effect on customer trust in shopee online stores. consumers or customer trust has a positive and significant influence on purchase intentions at Shopee online stores.Social media marketing and customer trust have a very large influence on purchase intentions at Shopee online stores and have an important influence on purchase intentions mediated by customer trust in Shopee online stores in addition to endorsement parties also have an influence on celebrity purchases. on the Shopee online store. 
PENGARUH IKLAN TERHADAP LOYALITAS MEREK YANG DIMEDIASI OLEH KETERLIBATAN PELANGGAN DAN KEPERCAYAAN MEREK PADA PENGGUNA SCARLETT WHITENING Raihanum Putri; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 1 (2023): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i1.23489

Abstract

This study aims to measures the Effect of Advertisement on Brand Loyalty mediated by Customer Engagement and Brand Trust to Scarlett Whitening Users. The sample used in this study was the users of Scarlett Whitening, amounting to 210 respondents. The sampling technique used is purposive sampling. Structural Equation Modeling (SEM) was used as an analytical method to determine the effect between the variables involved. Based on the result of the SEM analysis, it was identified that advertisement affect brand loyalty, advertisement affect customer engagaement, advertisement affect brand loyalty, customer engagement affect brand loyalty, brand trust affect brand loyalty, customer angagement partially mediates the affect of advertisement on brand loyalty, and brand trust partially mediates the effect of iklan to brand loyalty.
Co-Authors Atika Mardhiyah Simamora Dinah Mahirah Faisal Faisal Farah Mutia Sari Hafiz Arief Virulian Halimatussakdiah Halimatussakdiah Halimatussakdiah Halimatussakdiah Humaira, Radhia Irma Suryani Irma Suryani Kesuma, T. Meldi Mahdani, Mahdani Maulidia, Annisa Muhammad Adam, Muhammad Muhammad Zaki Mubarak Muhammad Zasqi Anbiya Murkhana, Murkhana Rahmani, Syifa Rizkika Raihanum Putri Rizki Amalia Rizqullah Rizqullah Said Musnadi Siregar, M. Ridha Syahrizal, Teuku Muhammad