Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal EMT KITA Jurnal Wacana Ekonomi Proceeding Applied Business and Engineering Conference
Sari, Rini Arvika
Unknown Affiliation
Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Ekonomi Kreatif: Pemetaan Kendala dan Analisis Strategi Kebijakan Pemerintah Studi Kasus pada Kota Bengkalis Handayani, Tri; Sari, Rini Arvika
Jurnal EMT KITA Vol 4, No 1 (2020): Journal EMT KITA
Publisher : Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.251 KB) | DOI: 10.35870/emt.v4i1.126

Abstract

This study aims to explain the creative economy phenomenon in Bengkalis City, explain the existing obstacles from the aspects of Administration, Technical, Operations and Management of Creative Industry entrepreneurs, analyze interventions through policies that have been carried out by the government, then describe development strategies that can be carried out by the Bengkalis government. The Research method was exploratory, where the process of mapping the obstacles in the creative economy industrial applications using purposive sampling technique that involves creative Indutri players. then doing descriptive analysis techniques related to government policies and strategies in developing the creative economy in Bengkalis City. The results of the Mapping constraints are from the aspek of ATOM (Administration, Technical, Operasional, anda Management) shows the constraints most felt by Creative Industry players, namely regulation of raw materials, especially the industrial subsector that relies on natural resources (administrative aspecst), high risk due to product failure (goods/ services) offered to the market (technical aspects), the scarcuty and high cost of raw materials to produce their business product (operasional aspects), and the existence of limited creative economy business in getting skilled employees who want to pursue the creative work of the business (management aspects). A number of breakthroughs that have been taken by the government are by implementing provincial or regional scale policies, which provide business protection, create business climate, and develop the creative economy. As well as creating the Riau Creative Network Agency to further optimize the development of the creative economy and aspects of its promotion. The development strategy needs to be done which has the aim so that the existing policies and strategies are more adaptive according to the needs of the city of Bengkalis and respond to existing challenges and constraints. Keywords: Creatice Economy, Goverments strategy, Development Strategy, Small Medium Entreprices (SMEs).
The Influence of Brand Awareness and Brand Attitude on Purchase Intention of Riau Malay Woven Products “Puteri Mas” in Bengkalis City Sari, Rini Arvika; Handayani, Tri; Mawarni, Sri
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine the influence of brand awareness and brand attitude on purchaseintention towards Riau Malay woven products "Puteri Mas" in Bengkalis Regency. Specifically, this research aims todetermine whether brand awareness and brand attitude have a positive and significant effect on purchase intention. Aquantitative approach with a descriptive method was employed, where the research is systematic, planned, and structuredfrom the initial stage to the research design. Data were collected through field surveys using observations, questionnaires,interviews, library research, and documentation. The results from regression analysis show that brand awareness has apositive and significant effect on consumer purchase intention with a coefficient of 0.369 and a significance value of0.032, while brand attitude also has a positive and significant effect with a coefficient of 0.654 and a significance valueof 0.001. Additionally, t-test results confirm the significant impact of both brand awareness and brand attitude onconsumer purchase intention, as indicated by t-values greater than the critical t-table values. Therefore, brand awarenessand brand attitude are crucial factors in influencing the purchase intention of "Puteri Mas" products in Bengkalis City
ANALISIS STRATEGI PEMASARAN PADA USAHA KECIL MENENGAH MAKANAN RINGAN (Studi kasus Dodol Mangrove di Desa Jangkang Kecamatan Bantan Kabupaten Bengkalis) Sari, Rini Arvika
Jurnal Daya Saing Vol. 6 No. 1 (2020): Inovasi Pemasaran, Kewirausahaan, dan Kinerja Bisnis pada Era Transformasi Ekon
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v6i1.420

Abstract

Marketing strategy is one way to achieve competitive advantage on an ongoing basis. Marketing strategies can be used as one of the bases for putting together company plans. for the progress and development of business in the community, it is necessary to have good planning to be used as a guideline for the segment of the community work unit in carrying out its activities, another reason for the importance of marketing strategies is the fierce competition in the community's work business in general. This research aims to: get a picture of the right marketing strategy for the products of rural communities and to find out how effective the implementation of the marketing strategy has been carried out. This research was conducted in the work unit of the Barokah community in the jangkang village. The technique of collecting data was documentation, interviews and observations. a type of descriptive study. The results of the analysis of the effectiveness of marketing strategies show an increase in total sales from year to year and serve as a reference for the effectiveness of marketing strategies in competition between work units in the community.
The Influence of Digital Marketing and Customer Relationship Marketing on Consumer Loyalty of HerJamu Products in Bengkalis District Sari, Rini Arvika; Akbar, Rajabal
Jurnal Wacana Ekonomi Vol 24 No 3 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon in the industrial revolution 4.0 era shows that more business actors are utilizing digital media as a marketing tool, including HerJamu products in Bengkalis District which optimizes Digital Marketing strategies to strengthen its position in the market. This study aims to determine the effect of Digital Marketing and Customer Relationship Marketing on consumer loyalty of HerJamu products with a sample of 85 respondents taken through accidental sampling techniques. Data analysis was carried out using classical assumption tests, multiple linear regression, and model feasibility tests consisting of coefficients of determination, multiple correlations, F tests, and t tests. The results of the study indicate that Digital Marketing has a positive and significant effect on consumer loyalty, which means that the more optimal the implementation of digital marketing strategies, the higher the consumer loyalty of HerJamu products. In addition, Customer Relationship Marketing has also been proven to have a positive and significant effect on consumer loyalty, so that the better the implementation of customer relationship strategies, the stronger the consumer bond in using HerJamu products in Bengkalis District.
Co-Authors Akbar, Rajabal Sri Mawarni, Sri Tri Handayani