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Sri Mawarni, Sri
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The Influence of Brand Awareness and Brand Attitude on Purchase Intention of Riau Malay Woven Products “Puteri Mas” in Bengkalis City Sari, Rini Arvika; Handayani, Tri; Mawarni, Sri
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

The purpose of this study is to examine the influence of brand awareness and brand attitude on purchaseintention towards Riau Malay woven products "Puteri Mas" in Bengkalis Regency. Specifically, this research aims todetermine whether brand awareness and brand attitude have a positive and significant effect on purchase intention. Aquantitative approach with a descriptive method was employed, where the research is systematic, planned, and structuredfrom the initial stage to the research design. Data were collected through field surveys using observations, questionnaires,interviews, library research, and documentation. The results from regression analysis show that brand awareness has apositive and significant effect on consumer purchase intention with a coefficient of 0.369 and a significance value of0.032, while brand attitude also has a positive and significant effect with a coefficient of 0.654 and a significance valueof 0.001. Additionally, t-test results confirm the significant impact of both brand awareness and brand attitude onconsumer purchase intention, as indicated by t-values greater than the critical t-table values. Therefore, brand awarenessand brand attitude are crucial factors in influencing the purchase intention of "Puteri Mas" products in Bengkalis City
Da'wah in the Modern Era: Adapting Tradition with Innovation Mawarni, Sri; Muthoifin
Solo International Collaboration and Publication of Social Sciences and Humanities Vol. 2 No. 02 (2024): Main Thema: Social Sciences and Humanities in the Dynamics of Society, Culture
Publisher : Walidem Institute and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sicopus.v2i02.150

Abstract

Da'wah in the modern era requires adaptation to tradition with relevant and effective innovations. The purpose of this study is to identify the da'wah methods used in adapting traditions with innovations and the results achieved from this approach. This research uses a qualitative approach with data collection techniques through interviews and observations of da'wah practitioners and related literature studies. The da'wah methods used include the use of information technology, social media, and a more contextual approach under the demands of the times. In addition, da'wah also adapts local traditions, such as culture and customs, by paying attention to universal values in Islam. The result of this approach is an increase in the accessibility of da'wah to the wider community, the strengthening of cultural Islamic identity, and an increase in a more comprehensive understanding of religion. By combining tradition with innovation, da'wah in the modern era can achieve better goals in spreading religious messages and strengthening the connection between religion and people's daily lives. This research provides valuable insights for the development of da'wah strategies that follow the demands of the times and the needs of the community.
Co-Authors Muthoifin Sari, Rini Arvika Tri Handayani