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Analisis Kualitas Layanan dan Motivasi Yang Mempengaruhi Keputusan Konsumen Dalam Menabung Pada Bank BNI Koesharijadi, Koesharijadi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.892 KB) | DOI: 10.36418/syntax-literate.v5i4.1069

Abstract

Penelitian ini bertujuan, antara lain, memberikan gambaran tentang kualitas layanan dan motivasi, serta keputusan yang dibuat oleh pelanggan pada umumnya. Mengetahui pengaruh motivasi dan kualitas layanan pada keputusan pelanggan untuk menabung. Penelitian dilakukan di Bank Negara Indonesia, Pasuruan. Populasi penelitian ini terdiri dari pejabat pemerintah sipil yang memiliki rekening di bank yang sedang diselidiki. Seratus empat puluh (140) pelanggan digunakan sebagai sampel. Analisis regresi linier berganda dengan pemrograman statistik microstat digunakan. Hasil penelitian menunjukkan bahwa (1) motivasi memiliki pengaruh yang signifikan dalam keputusan konsumen untuk menabung, (2) kualitas layanan memiliki pengaruh yang signifikan dalam keputusan konsumen untuk menabung, (3) motivasi dan kualitas layanan memainkan peran penting dalam keputusan konsumen. untuk menyimpan. Kata kunci: Kualitas layanan, Motivasi, Keputusan konsumen untuk menabung
Peran promosi dan kualitas pelayanan pada keputusan konsumen di marketplace Nendi, Ikhsan; Koesharijadi, Koesharijadi; Merthayasa, Anak Agung Alit
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 11 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.754 KB) | DOI: 10.32670/fairvalue.v4i11.1956

Abstract

The purpose of this study is to analyze the role of promotion and service quality on consumer decisions in the marketplace. The method used for the literature study approach, the data source comes from journals obtained through a google schoolar search and reference books related to this article. The results of this literature review are 1) the role of promotion as an effort that can be made by companies to be known and have an impact on choosing the goods and services offered. The role of a good promotion can have a positive impact on consumer decisions in determining the purchase of goods/services. 2)  Service quality has an effect on product purchasing decisions. The quality of services offered by the company will lead to consumer loyalty to use the products produced by the company and besides that consumers get a good impression of the market making it possible to make repurchase decisions.
The Significant Impact Of Service Quality On Customer Satisfaction Specifically Based On The Quality Dimensions Observed In Perum Pegadaian Nendi, Ikhsan; Koesharijadi, Koesharijadi; Abdurokhim, Abdurokhim
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of service quality on satisfaction, with the research focusing on Perum Pegadaian in Malang City, East Java. The sampling technique employed involves multiple sampling using accidental and purposive sampling methods, resulting in a sample size of 100 pawnshop customers. The analysis method utilized is multiple linear regression. The t-test results for each service quality dimension reveal the following outcomes: (1) Physical evidence (tangible) does not have a significant effect on satisfaction, (2) Reliability does not significantly impact satisfaction, (3) Responsiveness does not have a significant effect on satisfaction, (4) Assurance significantly influences satisfaction, and (5) Attention also has a significant effect on satisfaction. Based on the F-test, it is concluded that all dimensions of service quality significantly affect satisfaction.
The Significant Impact Of Service Quality On Customer Satisfaction Specifically Based On The Quality Dimensions Observed In Perum Pegadaian Nendi, Ikhsan; Koesharijadi, Koesharijadi; Abdurokhim, Abdurokhim
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of service quality on satisfaction, with the research focusing on Perum Pegadaian in Malang City, East Java. The sampling technique employed involves multiple sampling using accidental and purposive sampling methods, resulting in a sample size of 100 pawnshop customers. The analysis method utilized is multiple linear regression. The t-test results for each service quality dimension reveal the following outcomes: (1) Physical evidence (tangible) does not have a significant effect on satisfaction, (2) Reliability does not significantly impact satisfaction, (3) Responsiveness does not have a significant effect on satisfaction, (4) Assurance significantly influences satisfaction, and (5) Attention also has a significant effect on satisfaction. Based on the F-test, it is concluded that all dimensions of service quality significantly affect satisfaction.