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Kurniadi, Ilham
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Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health

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PENGARUH KUALITAS PRODUK KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN DI FRESH FRUIT RANCH MARKET GRAND INDONESIA Kurniadi, Ilham; Efiani
Panorama Nusantara Vol 19 No 1 (2024): PANORAMA NUSANTARA
Publisher : Panorama Nusantara

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Abstract

Tujuan dari penelitian ini adalah untuk menganalisis dampak kualitas produk ,kualitas pelayanan ,dan promosi terhaadap kepuasan pelanggan , data yang dikumpulkan adalah data primer yang diperoleh melalui survei dengan menggunakan kusioner,dan kemudian di olah menggunakan spss versi 20. Populasi penelitian yaitu seluruh konsumen yang berkunjung Ranch Market Grand Indonesia. Dengan sampel sebanyak 100 responden yang dipilih menggunakan technic accidental sampling. Analisis dalam penelitian ini mencakup uji regresi linier berganda. Metode yang digunakan untuk menganalisis data mencakup uji asumsi klasik diantaranya uji normalitas,uji heteroskedastisitas,uji multikolinearitas dan uji linearitas. Selain itu hipotesis data juga diuji menggunakan uji f dan uji t. Hasil dari penelitian ini menyimpulkan bahwa kualitas produk dan kualitas pelayanan berpengaruh secara signifikan terhadap kepuasan pelanggan,sedangkan variabel promosi tidak memiliki pengaruh secara signifikan terhadap Kepuasan Pelanggan. Kata kunci : Kualitas produk, kualitas pelayanan, promosi,kepuasan pelanggan
HUBUNGAN MUTU PELAYANAN KEPERAWATAN TERHADAP TINGKAT KEPUASAN PASIEN DI KLINIK PRATAMA POLRES KOTA TANJUNGPINANG Hasbi, Habid Al; Kurniadi, Ilham; Kurniawati, Emy; Sarwoko, Sarwoko; Cahyarini, Luluk Lusiati
Jurnal Cakrawala Keperawatan Jurnal Cakrawala Keperawatan Vol. 02 No. 01 Januari 2025
Publisher : STIKES Estu Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35872/jck.v2i01.827

Abstract

Background: Patient satisfaction standards in health services are set nationally by the Ministry of Health in 2016 regarding Minimum Service Standards for patient satisfaction which is above 95% while the percentage of patient satisfaction index at the Tanjungpinang City Police Pratama Clinic in the last 3 years did not meet the expected index of 95%, so that the resulting impact is a reduction in the number of patient membership. Purpose: To determine the relationship between the quality of nursing services and the level of patient satisfaction at the Tanjungpinang City Police Pratama Clinic Methods: Type of quantitative research with non-experimental analytic descriptive design with a cross sectional approach. The population of this study is the number of patients recorded at level I health facilities at the Tanjungpinang City Police Pratama Clinic with accidental sampling technique. The research was conducted at the Tanjungpinang City Police Pratama Clinic in June 2024. Statistical tests using chi-square. Results: The research obtained shows that the quality of service at the Tanjungpinang City Police Pratama Clinic is mostly not good, namely 54.4%. Patient satisfaction at the Tanjungpinang City Police Pratama Clinic is mostly satisfied, namely 52.2%. Based on the results of the chi-square statistical test p value = 0.005 < ? = 0.05, thus indicating that Ho is rejected and Ha is accepted, which means that there is an influence between service quality and satisfaction. Conclusion: There is a relationship between the quality of nursing services and the level of patient satisfaction at the Tanjungpinang City Police Pratama Clinic. It is hoped that health workers, especially nurses at the Tanjungpinang City Police Pratama Clinic, will improve their empathy attitude by taking the time to communicate with patients and patients' families
Co-Authors Cahyarini, Luluk Lusiati Efiani Habid Al Hasbi Kurniawati, Emy Sarwoko Sarwoko