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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Rachman, Sitti Hartini
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Social Media Promotion and Women’s Purchase Intentions for Local Fashion Brands Rachman, Sitti Hartini; Putri, Nur Vadila
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6332

Abstract

This study aims to analyze the impact of social media promotion on trust, perceived value, and consumers' purchase intentions, as well as to evaluate the roles of trust and perceived value as mediators between social media promotion and purchase intentions for local women’s fashion brands in South Sulawesi. This research employs a quantitative approach involving 110 consumers from three main areas: Makassar City, Maros Regency, and Gowa Regency. Data were collected using a questionnaire through purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM-AMOS) and the Sobel test to assess mediation effects. The results indicate that social media promotion positively and significantly influences the enhancement of trust and perceived value. However, the direct effect of social media promotion on purchase intention is not significant. Indirectly, social media promotion significantly increases purchase intention through perceived value, while its effect through trust is not significant. Perceived value has a dominant influence on purchase intention compared to trust and social media promotion. Although trust does not directly affect purchase intention, it serves as a key factor in enhancing perceived value, which ultimately impacts purchase intention.
ANALISIS DAMPAK GLOBALISASI TERHADAP PERTUMBUHAN EKONOMI DAN DISTRIBUSI KEKAYAAN DI NEGARA-NEGARA BERKEMBANG Thaha, Salmiyah; Razak, Andi Rosdianti; Parenden, Adrianus; Rachman, Sitti Hartini; R, Abdul Latief
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 2 (2024): Volume 7 No. 2 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i2.28532

Abstract

Penelitian ini mengkaji dampak globalisasi terhadap pertumbuhan ekonomi dan distribusi kekayaan di negara-negara berkembang. Melalui metode studi literatur, penelitian ini menganalisis berbagai teori, temuan empiris, dan debat akademis terkait topik tersebut. Hasil analisis menunjukkan bahwa globalisasi telah memberikan kontribusi yang signifikan terhadap pertumbuhan ekonomi di sebagian besar negara berkembang, namun dampaknya tidak merata di antara negara-negara tersebut. Beberapa negara berhasil memanfaatkan peluang globalisasi untuk meningkatkan pertumbuhan ekonomi, sementara negara lain masih terjebak dalam lingkaran kemiskinan dan ketidaksetaraan ekonomi. Distribusi kekayaan yang tidak merata juga menjadi masalah serius, dimana keuntungan ekonomi cenderung terkonsentrasi di tangan segelintir individu atau perusahaan. Implikasi kebijakan yang relevan termasuk peningkatan akses terhadap pendidikan dan pelatihan keterampilan, reformasi kebijakan perdagangan yang lebih adil dan inklusif, serta penguatan infrastruktur ekonomi. Penelitian ini memberikan pemahaman yang mendalam tentang kompleksitas hubungan antara globalisasi, pertumbuhan ekonomi, dan distribusi kekayaan di negara-negara berkembang, serta memberikan landasan bagi pengembangan kebijakan yang berkelanjutan dan inklusif.
Co-Authors Andi Rosdianti Razak, Andi Rosdianti Nur Vadila Putri, Nur Vadila Parenden, Adrianus R, Abdul Latief Thaha, Salmiyah