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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Abdi Insani
Muthmainnah, Arlistria
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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MANAJEMEN USAHA OLAHAN KELAPA “BATTE ANJORO” PADA KELOMPOK USAHA RUMAHAN LINGKUNGAN GALUNG BARAT KABUPATEN MAJENE Muthmainnah, Arlistria; Erwin, Erwin; Anwar, Nursyam
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2134

Abstract

Business management assistance to home-based business groups is one of the important efforts to increase the capacity and economic independence of the community. This activity aims to improve the management skills of the processed coconut business “Batte Anjoro” in home-based business groups in the West Galung Neighborhood, Majene Regency. The methods used in mentoring include improving the quality of processed coconut-based products, branding and packaging training, and digital-based marketing strategies. The results of the mentoring showed an increase in the knowledge and skills of group members in managing businesses, expanding marketing networks, and increasing sales turnover. In addition, the quality of processed coconut products has also improved, making them more competitive in local and regional markets. With this assistance, home-based business groups are expected to be able to operate more effectively and independently, and contribute to regional economic growth. Keywords: Business management, Processed coconut, Home-based business groups, Majene Regency.
Efek Moderasi Sensitivitas Harga antara Determinan yang Dirasakan dan Minat Beli Produk UMKM Hasil Budidaya Rumput Laut: Konsumen Provinsi Sulawesi Barat Erwin, Erwin; Muthmainnah, Arlistria
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i2.1685

Abstract

AbstractIn particular, this study tries to use a significant factor, namely "Perceived price sensitivity", as a moderating variable to further examine consumer intentions, how this factor moderates the relationship between perceived determinants and purchase intentions for cultivated products classified as environmentally friendly. The purpose of this study was to examine consumer intention in West Sulawesi Province to buy environmentally friendly products, the method of the data analysis process of the research to be carried out using the associative statistical analysis method, the expected results can show statistically the relationship between each variable. This study shows that most of the variables are not significant based on the research objectives. This is due to the lack of public acceptance of seaweed cultivation products. From the results of the study it can be concluded that consumers, especially in West Sulawesi Province, do not have a thorough understanding of seaweed cultivation products. In addition, the attitudes that consumers have do not effectively encourage them to buy seaweed aquaculture products.Keywords:  Price Sensitivity, Determinants, Purchase Intention.AbstrakSecara khusus, penelitian ini mencoba menggunakan faktor yang signifikan yaitu “Persepsi sensivitas harga”, sebagai variabel moderasi untuk mengkaji lebih lanjut niat konsumen, bagaimana faktor ini memoderasi hubungan antara persepsi determinan dengan niat beli produk hasil budidaya yang tergolong ramah lingkungan. Tujuan dari penelitian ini adalah untuk menguji niat konsumen di Provinsi Sulawesi Barat untuk membeli produk ramah lingkungan, metode proses analisis data penelitian yang akan dilaksanakan menggunakan Metode analisis statistik asosiatif, hasil yang diharapkan dapat memperlihatkan secara statistik hubungan setiap variabel. Penelitian ini menunjukkan bahwa sebagian besar variabel yang tidak signifikan berdasarkan tujuan penelitian. Hal ini disebabkan oleh kurangnya penerimaan masyarakat terhadap produk budidaya rumput laut. Dari hasil penelitian dapat disimpulkan bahwa konsumen khususnya di Provinsi Sulawesi Barat belum memiliki pemahaman menyeluruh terhadap produk hasil budidaya rumput laut. Selain itu, sikap yang dimiliki konsumen tidak secara efektif mendorong mereka untuk membeli produk hasil budidaya rumput laut.Kata Kunci: Sensivitas Harga, Determinan, Minat Beli.
Co-Authors Anwar, Nursyam Erwin Erwin