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All Journal Bisma: Jurnal Bisnis dan Manajemen
Subakrie, Pitrayadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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THE FACTORS THAT INFLUENCE CONSUMER SATISFACTION ON GOPAY Azmy, Ahmad; Subakrie, Pitrayadi; Azhari, Muhammad Zakky
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 1 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i1.13449

Abstract

This research aims to analyze the factors that influence consumer satisfaction on Go-Pay as a mobile payment application. The population of this research was all Gojek application users who use Go-Pay as mobile payment in South Jakarta. This research used primary data sourced from the questionnaire distributed to 150 respondents. Data were analyzed using multiple linear regression analysis. The results showed that four independent variables, i.e., price, trust, lifestyle, and benefit have a significant influence on consumer satisfaction of Go-Pay application. However, convenience has no significant influence on consumer satisfaction of Go-Pay. Keywords: consumer satisfaction, Go-pay, lifestyle
Co-Authors Ahmad Azmy Muhammad Zakky Azhari