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All Journal Bisma: Jurnal Bisnis dan Manajemen IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Journal of Management and Leadership Jurnal Penelitian Ekonomi Akuntansi (JENSI) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL)
Azhari, Muhammad Zakky
Universitas Tanri Abeng
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Other

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STRATEGI VIDEO CONTENT MARKETING DENGAN MENGGUNAKAN TENAGA MEKANIK SEBAGAI KEY OPINION LEADER Zakky Azhari, Muhammad
IKRA-ITH ABDIMAS Vol 2 No 3 (2019): IKRAITH-ABDIMAS VOL 2 NO 3 BULAN NOVEMBER 2019
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (867.826 KB)

Abstract

Pasar pelumas kendaraan di Indonesia memiliki potensi yang mencapai 10 triliun rupiah pertahun. Pertamina Lubricants telah menguasai 50% pangsa pasar dan berusaha untukmeningkatkannya. Jumlah pengguna internet yang mencapai lebih dari 130 juta penggunamemberikan peluan untuk strategi digital bagi Pertamina Lubricants untuk menaikkan pangsapasar. Dalam proses pengambilan keputusan pembelian pelumas kendaraan, media digitalberperan penting terutama dalam pencarian informasi dan evaluasi alternatif pilihan. Peran tenagamekanik sangat penting dalam mempengaruhi keputusan konsumen oli. Inisiatif digital yang telahdilakukan Pertamina Lubricants saat ini masih belum memaksimalkan strategi inbound marketing.Strategi video content marketing dengan menggunakan tenaga mekanik sebagai key opoinionleader (KOL) akan memberikan pull factor bagi konsumen oli. Aplikasi OTIVO (OnlineAutomotive Video) mengintegrasikan stategi digital dengan sistem insentif untuk tenaga mekanik,konsumen dan pelanggan korporat sehingga akan dapat meningkatkan engagement konsumen danjuga loyalitas pelanggan Pertamina Lubricants.
THE FACTORS THAT INFLUENCE CONSUMER SATISFACTION ON GOPAY Azmy, Ahmad; Subakrie, Pitrayadi; Azhari, Muhammad Zakky
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 1 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i1.13449

Abstract

This research aims to analyze the factors that influence consumer satisfaction on Go-Pay as a mobile payment application. The population of this research was all Gojek application users who use Go-Pay as mobile payment in South Jakarta. This research used primary data sourced from the questionnaire distributed to 150 respondents. Data were analyzed using multiple linear regression analysis. The results showed that four independent variables, i.e., price, trust, lifestyle, and benefit have a significant influence on consumer satisfaction of Go-Pay application. However, convenience has no significant influence on consumer satisfaction of Go-Pay. Keywords: consumer satisfaction, Go-pay, lifestyle
The Role of Islamic Symbol in Advertising among Hijabers and Non – Hijabers Using ELM Framework Muhammad Zakky Azhari; Yeni Oktavia
Journal of Management and Leadership Vol 2 No 2 (2019): Volume 2 - Nomor 2 - November 2019
Publisher : Management and Leadership Study Programme

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Abstract

This study investigates the effect of Islamic symbol i.e. halal logo and hijaber talent in advertising from the perspective of hijabers and non hijabers. The framework of this study is Elaboration Likelihood Model (ELM). By using experimental design and fictitious brands, this study looks into the likelihood to try of a new product among hijabers and non hijabers by controlling the high involvement and low involvement message strategy of the ad. While there is no difference of likelihood to try between hijabers and non hijabers in high involvement or central route message situation, hijabers show higher likelihood to try than non hijabers in low involvement or peripheral route context. This result indicates that Islamic symbol serves as peripheral route in advertising processing among hijabers.
Pengaruh Korean Wave Dan Ulasan Online Terhadap Minat Beli Produk Skin Care Korea Selatan Aulia Hillar Setyani; Muhammad Zakky Azhari
IKRAITH-EKONOMIKA Vol 4 No 1 (2021): IKRAITH-EKONOMIKA VOL 4 NO 1 Bulan Maret 2021
Publisher : Universitas Persada Indonesia YAI

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Abstract

Budaya Korea (Korean Wave) yang direpresentasikan oleh drama Korea (K-Drama) dan music Korea(K-Pop) memiliki banyak penggemar di Indonesia. Bersamaan dengan popularitas Korean Wave yang terusmeningkat dalam beberapa tahun terakhir ini, produk-produk asal Korea Selatan juga banyak dipasarkan diIndonesia. Salah satu produk asal Korea Selatan yang gencar dipasarkan di Indonesia adalah produk skincare. Penelitian ini dimaksudkan untuk meneliti pengaruh Korean Wave terhadap minat beli produk skincare asal Korea Selatan. Di samping itu, penelitian ini juga memasukkan variabel independen lainnya, yaituulasan online. Alasannya karena di era digital sekarang ini ulasan online sangat mudah ditemui konsumenketika mencari informasi produk di internet. Hasil penelitian menunjukkan bahwa Korean Wave dan ulasanonline berpengaruh signifikan terhadap minat beli produk skin care asal Korea Selatan, baik secara simultanmaupun sendiri-sendiri.
Pengaruh Promosi, Harga, Dan Fanatisme Terhadap Keputusan Pembelian Jersey Orisinal (Studi Pada Supporter Persib Bandung) Muhammad Taufan; Muhammad Zakky Azhari
IKRAITH-EKONOMIKA Vol 6 No 2 (2023): IKRAITH-EKONOMIKA Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v6i2.2352

Abstract

Dewasa ini penghasilan klub sepak bola bukan hanya dari penjualan tiket pertandingan dan sponsor, namun juga berasal dari penjualan merchandise seperti jersey orisinal. Jumlah supporter yang masuk dalam daftar jumlah supporter terbanyak di Indonesia adalah Persib Bandung. Penelitian ini bertujuan untuk mengetahui pengaruh Promosi, Harga, dan Fanatisme terhadap Keputusan Pembelian jersey orisinal pada Supporter klub sepak bola Persib Bandung yang berada di Kota Bandung menggunakan pendekatan kuantitatif. Jumlah sampel penelitian sebanyak 107 responden dan dianalisis menggunakan Structural Equation Model (SEM). Hasil dari penelitian ini menunjukkan bahwa Promosi tidak berpengaruh secara signifikan terhadap Keputusan Pembelian, sedangkan Harga dan Fanatisme berpengaruh secara signifikan terhadap Keputusan Pembelian jersey orisinal pada supporter Persib Bandung.
Pengaruh Brand Ambassador K-pop dan Social Media Content Terhadap Minat Beli Produk Skin Care (Studi Kasus Azarine) Nabilah; Azhari, Muhammad Zakky
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i2.4332

Abstract

Fenomena Korean Wave yang terjadi saat ini telah dimanfaatkan produk-produk skin care untukstrategi pemasaran dengan menggaet artis-artis Korea untuk menjadi brand ambassador produknya.Azarine bekerjasama dengan artis-artis K-pop yang sedang naik daun untuk menjadi wajah brand mereka,serta aktif melakukan kegiatan promosi melalui social media content di berbagai platform sosial media.Penelitian ini menggunakan pendekatan deskriptif kuantitatif dan kuesioner sebagai metode pengumpulandata. Berdasarkan hasil pengujian hipotesis, dinyatakan bahwa brand ambassador K-pop dan konten sosialmedia berpengaruh positif signifikan terhadap minat beli produk Azarine khususnya untuk pembelian online.
The Influence of Leadership Style and Work Stress on Employee Performance in the Product Creation Center of PT Adis Dimension Footwear, Tangerang Regency Septiana, Aditya Bagus; Setiawan, Temmy; Azhari, Muhammad Zakky
IJOSPOL - International Journal of Social, Policy and Law Vol. 7 No. 1 (2026): January 2026
Publisher : IJOSPOL - International Journal of Social, Policy and Law

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v7i1.227

Abstract

Leadership style and work stress are one of the factors that cause optimal or not optimal employee work. On the other hand, organizations need a good leadership style and minimize work stress in employees, both of which aim to improve employee performance. The purpose of this study was to determine the extent of influence of leadership style and work stress on the work productivity of employees in the Product Creation Center at PT Adis Dimension Footwear, Tangerang Regency. This study uses a quantitative descriptive method, namely research that describes variables as they are supported by data in the form of numbers generated from actual conditions. The population in this study were all employees in the Product Creation Center at PT Adis Dimension Footwear, Tangerang Regency. The research sample consisted of 73 respondents. The technique used to determine the sample in this study was the simple random sampling technique. The results of this study indicate that (1) partially, leadership style significantly influences the work productivity of employees in the Product Creation Center section at PT Adis Dimension Footwear, Tangerang Regency, as indicated by the calculated t value > t table (5.894 > 1.994) and a significance value of 0.000 which is smaller than the significance value of 0.05. Thus, Ha is accepted and H0 is rejected. (2) Partially, work stress significantly influences the work productivity of employees in the Product Creation Center section at PT Adis Dimension Footwear, Tangerang Regency, as indicated by the calculated t value > t table (4.112 > 1.994) and a significance value of 0.000 which is smaller than the significance value of 0.05. Thus, Ha is accepted and H0 is rejected. (3) Simultaneously, leadership style and work environment significantly influence the work productivity of employees in the Product Creation Center section at PT Adis Dimension Footwear, Tangerang Regency, as indicated by Fcount> Ftable (101.795>3.13) with a significance level of 0.000, thus Ha is accepted and H0 is rejected. Based on the results of the study, it can be concluded that the variables of leadership style and work stress, both partially and simultaneously, have a significant influence on the work productivity of employees in the Product Creation Center section at PT Adis Dimension Footwear, Tangerang Regency.
The Influence of Motivation and Compensation on Employee Job Satisfaction at PT Bank Syariah Indonesia at KCP Cikupa Tangerang Khotimah, Khusnul; Sukarya, Yaya; Azhari, Muhammad Zakky
IJOSPOL - International Journal of Social, Policy and Law Vol. 7 No. 1 (2026): January 2026
Publisher : IJOSPOL - International Journal of Social, Policy and Law

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v7i1.229

Abstract

The research entitled The Influence of Motivation and Compensation on Employee Job Satisfaction at PT Bank Syariah Indonesia at KCP Cikupa Tangerang is motivated by the importance of motivation and compensation in influencing employee job satisfaction. The research aims to determine the influence of motivation and compensation partially and simultaneously on employee job satisfaction. The research sample consisted of 24 employees. The method used was quantitative with primary data collection through questionnaires and secondary data from relevant books and journals and company documentation. The results of the study showed that motivation did not have a significant effect partially, while compensation had a significant effect partially. Simultaneously, both had a significant effect on employee job satisfaction.
Pengaruh Literasi Keuangan dan Inklusi Keuangan terhadap Kinerja UMKM dengan Debt Financing sebagai variabel Mediasi Haikal, Fahri; Olivia, Putri Sarah; Diandra, Didip; Sulistianto, R Hario; Azhari, Muhammad Zakky; Mustofa, Yusufi Arif
Jurnal Penelitian Ekonomi Akuntansi Vol 9 No 2 (2025)
Publisher : Program Studi Akuntansi Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jensi.v9i2.13612

Abstract

This study aims to analyze the effect of financial literacy and financial inclusion on the performance of MSMEs, with debt financing serving as a mediating variable. Using a survey of 200 MSME owners across various business sectors, data were processed and analyzed through Structural Equation Modeling (SEM) to test both direct and mediating effects. The findings indicate that financial literacy and financial inclusion have a significant impact on MSME performance, both directly and indirectly, through debt financing. This highlights the importance of financial knowledge and access to credit as drivers of sustainable business growth. The novelty of this research lies in positioning debt financing as a mediating factor that bridges financial capacity with performance outcomes, which has received limited attention in prior MSME studies. The study implies that improving financial education and expanding financial inclusion programs can enhance MSME resilience, while promoting responsible debt financing as an effective mechanism to strengthen business sustainability and competitiveness in the digital economy era.This study is limited to MSMEs in a specific region and cross-sectional data; future studies are encouraged to expand regional coverage, incorporate additional variables, and apply longitudinal approaches.
Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian Kosmetik pada Diayu.uniqstore Finna Suci Oktaviani; Muhammad Zakky Azhari
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas produk, dan promosi terhadap keputusan pembelian kosmetik pada Diayu.uniqstore secara parsial. Penelitian ini menggunakan metode kuantitatif dengan pendekatan kausal untuk mengetahui hubungan sebab akibat antarvariabel. Populasi dalam penelitian ini adalah pengikut aktif akun instagram @Diayu.uniqstore yang berjumlah 681 akun. Penentuan jumlah sampel dilakukan menggunakan rumus Slovin dengan tingkat kesalahan 5%. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada responden yang memenuhi kriteria penelitian. Analisis data dilakukan menggunakam aplikasi Smart PLS 4 dengan pengujian convergent validiy, discriminant validity, composite reliability, serta uji hipotesis. Hasil penelitian menunjukkan pengaruh harga dan keputusan pembelian dengan nilai t parsial 2.693 > 1,96 dan nilai P-Values 0.007 lebih kecil dari 0.05 yang berarti Harga berpengaruh Signifikan terhadap Keputusan Pembelian. Hasil pengujian uji parsial (uji t) pada pengaruh Kualitas Produk terhadap keputusan pembelian menunjukkan bahwa nilai t parsial sebesar 4.632 > 1,96 dan P-Values 0.000 < 0.05 maka Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian. Dan hasil pengujian uji parsial (uji t) pada Promosi diperoleh nilai t statistik sebesar 5.905 > 1,96 dan P-Values sebesar 0.000 lebih kecil dari 0.05 yang berarti Promosi berpengaruh signifikan terhadap Keputusan Pembelian.
Co-Authors Adam Fiqri Ahmad Azmy Alya Qurratul Aini Aulia Hillar Setyani Denny Indra Diandra, Didip Fahri Haikal Finna Suci Oktaviani khusnul khotimah Muhammad Taufan Mustofa, Yusufi Arif Nabilah Olivia, Putri Sarah Septiana, Aditya Bagus Subakrie, Pitrayadi Sulistianto, Hario Temmy Setiawan, Temmy Yaya Sukarya, Yaya Yeni Oktavia