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All Journal Jurnal Kridatama Sains dan Teknologi Abdibaraya: Jurnal Pengabdian Masyarakat Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat
Putri, Winda Rachman
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Social Sciences

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Strategi Peningkatan Daya Saing Potensi Lokal melalui Pelatihan Pemasaran Digital di Desa Padarincang Provinsi Banten Zuhdi, Rasyid; Karenina, Aziza; Putri, Winda Rachman; Usnia, Andyta Ma’rifatul; Febrian, Andika; Fattahillah, Nuris
Abdibaraya Vol 4 No 02 (2025): Abdibaraya
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53863/abdibaraya.v4i02.1843

Abstract

The development of information technology has significantly transformed the ways in which individuals interact, conduct transactions, and consume products across much of Indonesian society. With Indonesia’s population reaching approximately 224.3 million people and internet usage encompassing around 97% of the population, there has been a notable shift from conventional marketing towards digital marketing across various sectors, including micro, small, and medium enterprises (MSMEs). Competence in information technology has now become a determining factor in all aspects of life, particularly within the industrial sector. Padarincang Village, located in Banten Province, is recognised as a region with considerable potential in MSME-based production of emping melinjo, which remains relatively productive, though its current target market is limited to the local community and still relies on conventional methods. The digital literacy gap represents a tangible challenge faced by villagers, while simultaneously, the shift in consumer behaviour towards digital platforms presents opportunities for both local and global markets. The primary aim of this community engagement initiative is to enhance the competitiveness of MSME-based emping melinjo products in Padarincang Village, Banten Province. The training programme is designed to provide practical knowledge of digital marketing strategies, encompassing the introduction of social media, creative content creation, utilisation of e-commerce platforms, and brand management for increased product appeal. The implementation methods include identifying participants’ needs through preliminary surveys, preparing training materials tailored to the context of emping melinjo products, delivering instructional sessions, and facilitating hands-on practice in producing digital promotional media. This activity has proven to enhance the community’s digital literacy, increasing from 30% to 85%. It is expected to serve as a step towards building a sustainable digital marketing ecosystem, enabling UMKM products such as emping melinjo from Padarincang Village, Banten Province, to be marketed more widely on a national as well as global scale, and ultimately contribute to improving the local community’s economy.
Metode Pembelajaran pada Pendidikan Sains untuk Meningkatkan Pendidikan Karakter: Analisis Bibliometrik pada Publikasi 2020-2025 Zuhdi, Rasyid; Karenina, Aziza; Putri, Winda Rachman; Usnia, Andyta Ma’rifatul; Febrian, Andika; Fattahillah, Nuris
Jurnal Kridatama Sains dan Teknologi Vol 7 No 02 (2025): Jurnal Kridatama Sains dan Teknologi
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53863/kst.v7i02.1844

Abstract

The study aims to determine the publication map for the period 2020-2025 related to science learning methods as character education, particularly articles published in journals indexed by Scopus, Crossref, and Google Scholar. The research questions are as follows: (1) How are science learning methods as character education viewed from the publication map? (2) What is interesting for academics regarding science learning methods as character education? (3). What topics are frequently written about in publications related to science learning methods as character education? This study analysed 1,101 articles using the keywords ‘education methods, science education, character education.’ Thematic areas were identified using keyword analysis. The analysis and visualisation process used Publish or Perish and VOSviewer. The study shows that science learning methods as character education have been a trend over the past five years. The keyword visualisation presents 8 clusters: (1) institution; (2) technology; (3) management; (4) local wisdom; (5) outcome; (6) COVID; (7) student character; and (8) child. Bibliometric mapping analysis can provide information related to the development patterns of publications in the field of science education methods for character education. These findings serve as a valuable foundation for future research: 1) The need for holistic and in-depth research on STEAM in science education; and 2) The need for research focused on areas that are still under-explored, such as: (1) integrating character education; (2) blended learning; and (3) local wisdom.
Optimalisasi Branding Pangan Lokal Tape Singkong Melalui Sosialisasi Produk Fermentasi Biologis Karenina, Aziza; Putri, Winda Rachman; Putri, Amalianneisha Rafadewi Andhanatami; Fattahillah, Nuris; Usnia, Andyta Ma’rifatul
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026)
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v7i2.822

Abstract

Pemanfaatan tape singkong sebagai produk unggulan daerah masih belum optimal karena rendahnya pemahaman masyarakat mengenai proses fermentasi biologis, manfaat produk, serta strategi branding pangan lokal. Kegiatan pengabdian kepada masyarakat bertujuan untuk meningkatkan pemahaman masyarakat mengenai manfaat tape singkong sebagai produk fermentasi berbasis biologis serta mengoptimalkan branding pangan lokal melalui kegiatan sosialisasi. Metode yang digunakan adalah pendekatan deskriptif kualitatif melalui kegiatan sosialisasi dan edukasi kepada masyarakat mengenai branding pangan lokal tape singkong sebagai produk fermentasi biologis. dengan subjek kegiatan masyarakat setempat produsen tape singkong. Pengumpulan data dilakukan melalui observasi, diskusi, dan dokumentasi selama kegiatan sosialisasi berlangsung. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat mengenai fermentasi biologis tape singkong, manfaat produk, persepsi terhadap nilai tape singkong, pengetahuan tentang branding, serta meningkatnya partisipasi peserta. Masyarakat juga mulai memahami pentingnya mengaitkan nilai biologis produk dengan identitas visual melalui nama produk, logo, dan kemasan. Kegiatan sosialisasi efektif dalam meningkatkan pengetahuan dan kesadaran masyarakat serta berkontribusi pada penguatan branding tape singkong sebagai produk pangan lokal berbasis biologis yang bernilai tambah dan berdaya saing. Pemasaran berbasis sains melalui sosialisasi dapat digunakan pada berbagai produk pangan lokal lainnya karena mampu mengintegrasikan nilai ilmiah, kearifan lokal, dan strategi pemasaran sehingga meningkatkan daya saing produk sekaligus memperkuat literasi sains Masyarakat.
Co-Authors Aziza Karenina, Aziza Fattahillah, Nuris Febrian, Andika Putri, Amalianneisha Rafadewi Andhanatami Usnia, Andyta Ma’rifatul Zuhdi, Rasyid