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Student Satisfaction as Mediation Variabel of Brand Image and Service Quality Influence on Student Loyalty Murtiningsih, Dewi; Usino, Wendi; Elizabeth, Elizabeth; Juariyah, Lohana
Ekonomi Bisnis Ekonomi Bisnis, Volume 26, No.3, November 2021
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v26i3p140-150

Abstract

This research aims to find out student satisfaction as a mediation variable of brand image and service quality influence on student loyalty. This research is explanatory. The total sample used in this research is 110 students. The questionnaire is used as an instrument to collect the respondent's data, which will be tested using validity and reliability test. The analysis instrument used in this research is Smart PLS. The research results show that brand image does not influence student satisfaction, the brand image does not influence student loyalty,  student satisfaction does not mediate the influence of brand image on student loyalty, student satisfaction influences student loyalty, service quality influences student satisfaction, service quality does not influence student loyalty, and student satisfaction mediates the influence of service quality on student loyalty. It seems that in private university in medium rank, brand image of university does not influence student satisfaction and student loyalty. Therefore, for next research, it is better to consider the rank of university and its status as private or state university and also age of university. Furthermore, the instrument should be specific for higher education context.Keywords: Brand Image; Service Quality; Student Satisfaction; Student Loyalty
SISTEM PAKAR PEMBAGIAN WARIS MENGGUNAKAN METODE FORWARD DAN BACKWARD CHAINING Tirkaamiasa, Taufik; Usino, Wendi
Krea-TIF: Jurnal Teknik Informatika Vol 3 No 2 (2015)
Publisher : Fakultas Teknik dan Sains, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (845.459 KB) | DOI: 10.32832/kreatif.v3i2.412

Abstract

Division of inheritance problems often lead to internal conflicts in the  family and sometimes have to be resolved through religious courts. The science of inheritance distribution in Islam is called fara’idh, while the religious court used KHI (Compilation of Islamic Law). The small number of Muslims who understand the science fara'idh and KHI and the difficulty of getting an expert in the science, is a problem that must be solved. Offered a solution to the division of inheritance expert system using forward and backward chaining method on the basis of rules (rule-based reasoning). By using both methods can produce an expert system that is able to calculate the  division of inheritance to the heir or heirs of a replacement in a single input and process. Users can also elect to use faraidh or KHI and predict the outcome.
Analyzing Decision Support System for Determining Eligibility of Home Ownership Loan Using Fuzzy Mamdani Logical Method and Technology Acceptance Model in Banking Usino, Wendi; Bayyinah, Ayi
Data Science: Journal of Computing and Applied Informatics Vol. 3 No. 1 (2019): Data Science: Journal of Computing and Applied Informatics (JoCAI)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1451.195 KB) | DOI: 10.32734/jocai.v3.i1-619

Abstract

Every year, the number of people who want to own a house by credit increase, therefore the chances of increasing problem loans will be greater. Non-Performing Loan (NPL) is an indicator to assess the performance of bank functions. The higher the NPL value, the performance of the bank is considered worse. In order to maintain the caution of banks (creditors) in the provision of credit, the bank needs to assess and determine the criteria of debtors who can be given credit. So the bank can make decisions precisely and accurately. In this research, the Researcher will design decision support system with Mamdani fuzzy logic method with the resulted output in the form of "rejected" or "approved" decision. The accuracy rate in this study is 98%. 2% of the difference consists of 63.64% is a debtor with NPL credit status (problematic). After the system was designed in this study, the researcher conducted an analysis to see the user behavior when using the system. The method used is Technology Acceptance Model (TAM). The result of TAM analysis is the simultaneous relationship among of all variables on the acceptance of information technology (acceptance of IT) have a positive impact. However, a partial relationship between perceived usefulness and attitude toward using does not have a positive effect.
Big Data Analytics: Transforming Business Intelligence and Decision Making Usino, Wendi; Ayu Rini Kusumawardhani, Dhiyah; Ramadhan, Tarisya; Pratiangga, Aptanta; Qurotulain, Olivia
CORISINTA Vol 1 No 2 (2024): August
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/2wf1s376

Abstract

In today's rapidly evolving digital landscape, organizations are increasingly leveraging Big Data Analytics to transform business intelligence and enhance decision-making processes. This study explores how businesses utilize Big Data to gain insights into operations, customer behaviors, and market trends, specifically focusing on the retail, healthcare, and financial sectors. By employing a mixed-method approach that combines qualitative and quantitative data, the research analyzes case studies from a major international retailer, a leading healthcare provider, and a global bank. Data sources include semi-structured interviews with industry experts, surveys, and secondary data from existing literature. The findings indicate significant improvements in customer retention (20\%), operational efficiency (with a 15\% reduction in inventory costs in retail and a 10\% reduction in hospitalization rates in healthcare), and fraud reduction (a 25\% decrease in fraudulent transactions in financial services). However, the study also identifies ongoing challenges such as data quality issues, high implementation costs, and complexities in integrating Big Data Analytics with existing systems. The research concludes by emphasizing the importance of addressing these challenges to fully capitalize on Big Data's potential for competitive advantage and suggests that future studies should explore the ethical implications and the impact of emerging technologies on Big Data Analytics to further enhance its effectiveness in business intelligence.
Analisis Pengaruh Kualitas Sistem Informasi, Kualitas Informasi dan Perceived Usefulness Terhadap Kepuasan Pengguna Aplikasi Olibsifrs (Psak) 71 (Studi pada Bank Papua) Arvianto, Vicky; Usino, Wendi
Jurnal Indonesia Sosial Teknologi Vol. 2 No. 11 (2021): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4430.546 KB) | DOI: 10.59141/jist.v2i11.271

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Kualitas Sistem Informasi, Kualitas Informasi dan Perceived usefulness terhadap Kepuasan Pengguna aplikasi OlibsIFRS (PSAK) 71 di PT. Bank Papua. Penelitian mengadopsi model kesuksesan sistem informasi DeLone dan McLean yang dikombinasikan dengan model kesuksesan sistem informasi Seddon dan dikolaborasikan dengan metode penelitian kuantitatif. Sampel dalam penelitian ini ditentukan dengan teknik Purposive Sampling dengan metode pengumpulan data dilakukan dengan menggunakan kuesioner google form. Jumlah sampel yang digunakan dalam penelitian yaitu sebanyak 52 orang yang merupakan karyawan pengguna aplikasi OlibsIFRS (PSAK) 71 di PT. Bank Papua. Metode untuk melakukan pengolahan dan analisis data menggunakan Partial Least Square (PLS) dengan bantuan software SmartPLS. Hasil penelitian menunjukan bahwa Kualitas Sistem tidak berpengaruh signifikan dengan kontribusi sebesar 5,1% terhadap Kepuasan Pengguna, Kualitas Informasi berpengaruh signifikan dengan kontribusi sebesar 26,0% terhadap Kepuasan Pengguna dan Perceived usefulness berpengaruh signifikan dengan kontribusi sebesar 67,9% terhadap Kepuasan Pengguna aplikasi OlibsIFRS (PSAK) 71 di PT. Bank Papua. Secara simultan variabel Kualitas Sistem, Kualitas Informasi dan Perceived usefulness membentuk R-square senilai 0,846 hal ini menandakan variabel Kualitas Sistem, Kualitas Informasi dan Perceived usefulness dari setiap indikator masing-masing variabel secara bersama-sama memberikan pengaruh korelasi yang kuat/signifikan terhadap variabel Kepuasan Pengguna sebesar 84,6%, sedangkan sisanya sebesar 15,4% dijelaskan oleh variabel dan indikator lain yang tidak dimasukan dalam model penelitian.
SOSIALISASI DAN PENGABDIAN KEPADA MASYARAKAT BERDASARKAN NILAI BERBUDILUHUR DI TENGAH PANDEMI COVID-19 Wahid, Umaimah; Usino, Wendi; Vera, Nawiroh; Harahap, M. Alfansyah; Suratno, Geri; Imelda, Imelda; Christanty, Anastasya Putri; Mulyati, Mulyati
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.181-190

Abstract

The COVID-19 pandemi has changed the world in all sectors, particularly the health, economy, and education sectors. World Health Organization (WHO) announced the coronavirus outbreak (COVID-19) as a global pandemi. Therefore each country began implementing social distancing policies. The President of Indonesia insists on doing all activities from home: work at home, study at home and worship at home. Budi Luhur University carried out the President's appeal by carrying out work and learning activities from home by prioritizing the health and safety of the entire academic community. It is also a form of value embodiment of responsibility, cooperation, love, mutual help, being patient, and being grateful for the situation during a pandemi. Services are provided in the form of personal protective equipment (PPE) to hospitals around Jakarta to protect doctors and health workers. The services implemented also consist of socializing to the public about social distancing, washing hands regularly, wearing masks, staying at home campaigns, and providing handwashing places for online taxi bike drivers. The strategic steps exerted in the form of dedication to various communities are based on human values and the embodiment of the mental attitude of the philosophical value  "Cerdas Berbudiluhur".