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All Journal J-MPI (Jurnal Manajemen Pendidikan Islam)
Fajri, Nur Sobihatul
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Arts Humanities Decision Sciences, Operations Research & Management Education

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MANAJEMEN MARKETING SEKOLAH BERBASIS INFORMATION AND COMMUNICATION TECHNOLOGY Fajri, Nur Sobihatul; wiyani, novan ardy
J-MPI (Jurnal Manajemen Pendidikan Islam) J-MPI Vol. 4, No. 2, Desember 2019
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jmpi.v4i2.7857

Abstract

The purpose of this research is to describe the process of marketing management of an ICT-based school at SMK Citra Bangsa Mandiri Purwokerto. This research uses a qualitative approach with descriptive methods. Data were collected using interview, observation, and documentation techniques. The data collected was then analyzed using Miles and Huberman's model data analysis techniques, namely data reduction, data presentation, and verification. The results of this study indicate that marketing at SMK Citra Bangsa Mandiri Purwokerto is carried out by utilizing ICT especially for school marketing. ICT-based school marketing is carried out through ICT-based school marketing management planning activities, organizing ICT-based school marketing, mobilizing/implementing ICT-based school marketing, supervision of ICT-based school marketing.
Co-Authors Novan Ardy Wiyani