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RAMADAN DAN PROMOSIONAL: STRATEGI KOMUNIKASI PEMASARAN PT UNILEVER INDONESIA TBK Pertiwi, Amalia; Jusnita, Raden Ayu Erni; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol 3, No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The purpose of this research is to know marketing communication strategy conducted by PT. Unilever Indonesia Tbk. using media webpage in increasing sales especially in the month of Ramadan. This research uses descriptive research type using qualitative method. Data collection techniques used in this study are literature study and field study of field observation (field obersvation) and depth interviews (depth interview) on the parties who play an important role in PT. Unilever Indonesia Tbk. Based on the results of research, found that marketing communication strategy conducted by PT. Unilever Indonesia through media webpage is known to be quite effective in increasing consumer buying interest and increasing sales during the session. By using marketing mix on E-marketing Mix that is, Product (product), Price (price), place (place).Keywords: Marketing Communication, Webpage, PT. Unilever Indonesia Tbk

Tren Gaya Hidup Sehat dan Saluran Komunikasi Pelaku Pola Makan Food Combining Sufa, Siska Armawati; Christantyawati, Nevrettia; Jusnita, Raden Ayu Erni
Jurnal Komunikasi Profesional Vol 1 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Â Â Â This research is concerned with the dissemination of information about healthy lifestyle trends that have been popular in Indonesia through Food Combining as a process of diffusion of innovation in health communication. By applying the diet Food Combining is expected that the human body will grow healthier, full of energy, and free from disease. Problems to be studied are about: 1) What motivates the perpetrators of diet combining diet in applying a healthy lifestyle? and 2) What channels of communication are used to find information related to diet combining? as well as 3) How to interact with the community of other food combining actors across Indonesia?This research uses qualitative methodology, with the object of research is various media information (print media, social media, and electronic media) along with all communication channel used by food combiner (member or community) Food Combining Indonesia with approach of Innovation Diffusion Theory.The results concluded that food combining is a new trend of healthy lifestyle of today that is motivated physiological needs which is the hierarchy of the most basic human needs to survive, including keeping the body fit and healthy and free from all kinds of diseases. While the communication channels in the process of diffusion of innovation in order to disseminate information and knowledge about healthy food lifestyle trends is done through social media with two-stage communication method which is a combination between the use of mass media channels and interpersonal channels by interacting through: personal contact, chatting applications, social media group, and gathering.Â Keywords: communication channels, innovation diffusion, health communication, healthy lifestyle, food combiningÂ Â

Ramadan dan Promosional: Strategi Komunikasi Pemasaran PT Unilever Indonesia Tbk Pertiwi, Amalia; Jusnita, Raden Ayu Erni; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The purpose of this research is to know marketing communication strategy conducted by PT. Unilever Indonesia Tbk. using media webpage in increasing sales especially in the month of Ramadan. This research uses descriptive research type using qualitative method. Data collection techniques used in this study are literature study and field study of field observation (field obersvation) and depth interviews (depth interview) on the parties who play an important role in PT. Unilever Indonesia Tbk. Based on the results of research, found that marketing communication strategy conducted by PT. Unilever Indonesia through media webpage is known to be quite effective in increasing consumer buying interest and increasing sales during the session. By using marketing mix on E-marketing Mix that is, Product (product), Price (price), place (place).Keywords: Marketing Communication, Webpage, PT. Unilever Indonesia Tbk

Komunikasi bisnis dan kinerja pt adi banuwa dalam peningkatan target perusahaan Yunda, Cahya Kharisma; Jusnita, Raden Ayu Erni
Soetomo Communication and Humanities Vol. 1 No. 1 (2020)
Publisher : Universitas Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.934 KB)

This research was conducted with the aim to find out PT Adi Banuwa's Business Communication Strategy in Improving Company Targets. The data source in this study uses the main informants and supporting informants. The main information is the directors of PT Adi Banuwa, while the supporting informants are from the employees of PT Adi Banuwa. Data collection uses interviews, observation and documentation. Analysis of the data used is a qualitative analysis method with data in the form of a graph of PT Adi Banuwa's target companies from 2017 to 2019. The theory used in this study is based on the Instrumental Model Of Persuation theory from Hovland. Based on the graph, it can be seen that from 2017 to 2019 there was an increase. Based on the results of the analysis conducted, PT Adi Banuwa should be able to add more business communication strategies so that the objectives of the company can be achieved more optimally.Keywords: communication; business; company target.

Efektivitas penggunaan bahasa suroboyoan dalam penyampaian berita pojok kampung jtv bagi masyarakat kecamatan gayungan, kota surabaya Hutomo, Dendy Prasetyo; Jusnita, Raden Ayu Erni
Soetomo Communication and Humanities Vol. 1 No. 2 (2020)
Publisher : Universitas Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.343 KB)

Corner Village is a program from one of the local television channels, JTV, which is the most controversial and famous since it was first aired. The program uses Suroboyoan Language which is known as an inappropriate language educatively. Even so, Kampung Corner's rating is still high. The purpose of this study was to measure the effectiveness of the use of the Suroboyoan Language in the delivery of the Pojok Kampung JTV news as information on the community of Gayungan District, Surabaya City. This type of research is quantitative research. The total population of this study was 25,937 people. Then determine the sample with the Slovin formula in order to obtain a sample of 100 respondents. The sampling technique in this study used random sampling. In this study data collection was done by questionnaire technique. Data analysis techniques are done by simple tabulation, coding, editing. The results of this study are that the use of the Suroboyoan Language in the Pojok Kampung News Program has been considered effective by the research respondents who are spectators of the Pojok KampungNews program. This can be seen from measurements using the EPIC method, namely empathy, persuasion, impact, and communication.Keywords:Â suroboyoan language, news submission, pojok kampung.Â Â Â Â Â Â

Analisis pesan "video call dengan bu rika'' pada akun instragram @jokowi Afsyah, Surahmad; Jusnita, Raden Ayu Erni
Soetomo Communication and Humanities Vol. 2 No. 1 (2021)
Publisher : Universitas Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1309.603 KB)

right now video is already can not be apart of human life, at the begining video was only oriented in tv show but now it has many change of video and its a lot soround us. In this digital's era there are many kind of video as intention it created such as news video, education video, press release video, commercial advertazing video, society video, political campaign video and the other finnaly video reseachs are axist in comunicate study. Video with title Video call with Bu Rika at Instagram account @Jokowi is one of interesting video to do reseach this video is full dialog between Mr.Jokowi as president and Mrs.Rika as teacher from Padang. this video showing to viewer about education world in current condition while in pandemic start since first of 2020. Sign theory of ferdinand de saussure is matching theory to find out the meaning in this video.Â Keywords:Meaning; sign theory ; Ferdinand saussure

Tren Gaya Hidup Sehat dan Saluran Komunikasi Pelaku Pola Makan Food Combining Sufa, Siska Armawati; Christantyawati, Nevrettia; Jusnita, Raden Ayu Erni
Jurnal Komunikasi Profesional Vol. 1 No. 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Â Â Â This research is concerned with the dissemination of information about healthy lifestyle trends that have been popular in Indonesia through Food Combining as a process of diffusion of innovation in health communication. By applying the diet Food Combining is expected that the human body will grow healthier, full of energy, and free from disease. Problems to be studied are about: 1) What motivates the perpetrators of diet combining diet in applying a healthy lifestyle? and 2) What channels of communication are used to find information related to diet combining? as well as 3) How to interact with the community of other food combining actors across Indonesia?This research uses qualitative methodology, with the object of research is various media information (print media, social media, and electronic media) along with all communication channel used by food combiner (member or community) Food Combining Indonesia with approach of Innovation Diffusion Theory.The results concluded that food combining is a new trend of healthy lifestyle of today that is motivated physiological needs which is the hierarchy of the most basic human needs to survive, including keeping the body fit and healthy and free from all kinds of diseases. While the communication channels in the process of diffusion of innovation in order to disseminate information and knowledge about healthy food lifestyle trends is done through social media with two-stage communication method which is a combination between the use of mass media channels and interpersonal channels by interacting through: personal contact, chatting applications, social media group, and gathering.Â Keywords: communication channels, innovation diffusion, health communication, healthy lifestyle, food combiningÂ Â

Ramadan dan Promosional: Strategi Komunikasi Pemasaran PT Unilever Indonesia Tbk Pertiwi, Amalia; Jusnita, Raden Ayu Erni; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol. 3 No. 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The purpose of this research is to know marketing communication strategy conducted by PT. Unilever Indonesia Tbk. using media webpage in increasing sales especially in the month of Ramadan. This research uses descriptive research type using qualitative method. Data collection techniques used in this study are literature study and field study of field observation (field obersvation) and depth interviews (depth interview) on the parties who play an important role in PT. Unilever Indonesia Tbk. Based on the results of research, found that marketing communication strategy conducted by PT. Unilever Indonesia through media webpage is known to be quite effective in increasing consumer buying interest and increasing sales during the session. By using marketing mix on E-marketing Mix that is, Product (product), Price (price), place (place).Keywords: Marketing Communication, Webpage, PT. Unilever Indonesia Tbk

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