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All Journal BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Commercium: Journal of Business and Management
Astawa, I Putu Mertha
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Linking Agriculture and Tourism Through the Strategic Alliance Model: A Pathway to Sustainable Local Economies Susanti, Jeni; Wahyuni, Luh Mei; Astawa, I Putu Mertha
Commercium : Journal of Business and Management Vol. 3 No. 4 (2025): November 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i4.868

Abstract

This research explores the integration of Bali’s agricultural and tourism sectors through a strategic alliance framework as a pathway to sustainable local economic development. It responds to the challenge that the potential synergy between these sectors has not been fully utilized and is increasingly at risk due to land conversion, environmental pressures, and cultural transformation resulting from rapid tourism expansion. The novelty of the study lies in combining three complementary theoretical perspectives, strengthening supply chain relationships, integrating the tourism value chain, and promoting pro-poor tourism—into a single contextually grounded model. Employing a qualitative case study approach, data were collected from 12 key informants and 50 tourists using interviews, focus group discussions, and field observations. The analysis indicates strong market opportunities supported by economic, social, and technological drivers, yet practices across the five alliance components remain disjointed and lack coordination. The proposed model offers a practical contribution by linking theory to application, creating a framework that can improve farmers’ livelihoods, safeguard cultural traditions, and reinforce Bali’s competitiveness as a sustainable tourism destination.
Pemberdayaan Masyarakat Lanjut Usia dengan Pendekatan Asset Based Community Development (ABCD) di Dusun Kawan, Desa Bakas, Kabupaten Klungkung Astawa, I Putu Mertha; Pugra, I Wayan; Suardani, Made
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 8 No. 2 (2022): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v8i2.108-116

Abstract

Desa Bakas merupakan salah satu desa yang dikembangkan menjadi desa wisata perlu didukung oleh atraksi berbasis pada industri kreatif. Desa Bakas memiliki potensi sumberdaya alam dan potensi sumberdaya manusia yang memadai untuk dapat mengembangkan industri kreatif berupa produk anyaman berbahan baku bambu. Untuk itu program pemberdayaan masyarakat melalui kegiatan pengabdian dilakukan untuk membantu masyarakat usia lanjut untuk mendukung pengembangan desa wisata di Bakas. Pendekatan yang digunakan dalam program pemberdayaan ini adalah pendekatan model Asset Based Community Development (ABCD Model) merupakan model pemberdayaan masyarakat yang mengutamakan pemanfaatan aset dan potensi yang ada di sekitar dan dimiliki oleh komunitas masyarakat itu sendiri. Partisipan program adalah kelompok masyarakat yang berusia diatas 60 tahun yang tergabung ke dalam Kelompok Werda Kerti dengan jumlah anggota sebanyak 16 orang. Tujuan dari kegiatan pengabdian ini secara umum untuk menunjang Desa Bakas sebagai desa wisata dengan mengembangkan industri kreatif anyaman bambu sebagai alternatif atraksi wisata tradisi masyarakat. Tujuan khususnya adalah memberdayakan masyarakat usia lanjut dalam mengatasi tiga persoalan sosial, ekonomi, dan psikologis masyarakat usia lanjut.
Co-Authors Jeni Susanti Pugra, I Wayan Suardani, Made Wahyuni, Luh Mei