Garuda - Garba Rujukan Digital

Model Penyelesaian Masalah Keputusan Pembelian: Evaluasi Indikator Digital Marketing dan Online Customer Review di Toko Jangkar Kota Serang Suhaemi, Muhamad
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1175

This research is related to how the influence of digital marketing on purchasing decisions at the Toko Jangkar Kota Serang. The purpose of this study was to examine the effect of digital marketing on purchasing decisions partially, the effect of online customer reviews on purchasing decisions partially, the effect of digital marketing and online customer reviews on purchasing decisions simultaneously at the Toko Jangkar Kota Serang. Respondents in this study were 130 people. The type of sample in this study is non-probability with purposive sampling technique. The data collection method used is to use questionnaires and explained by quantitative methods. The results of this study indicate that digital marketing has a positive and significant effect on purchasing decisions, then online customer reviews also have a positive and significant effect on purchasing decisions. The two independent variables in this study are also empirically supported and simultaneously influence the dependent variable.

Sharia Bank Credit Management In Entrepreneurship Sutikno, Sutikno; Suhaemi, Muhamad; Irsad Ariffin, Muhammad
Jurnal Keuangan dan Perbankan (KEBAN) Vol. 2 No. 1 (2022): Juli-Desember
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jkk.v2i1.5829

The provision of credit for entrepreneurs is currently a separate issue for Islamic banks because they have a small market segment. How to manage Islamic bank credit to expand the market for entrepreneurs in accordance with government policies in supporting the current recovery. For this reason, banks need to manage existing credit so that avoid the risk of bad credit that will arise in the future. For credit management for bank entrepreneurs, it should look at the income generated by business actors per year, in addition to the type of business that has a high level of buyer interest, the bank must pay attention to it. can find out the level of credit risk that exists so that it provides behavior to existing entrepreneurs.

Sharia Bank Credit Management In Entrepreneurship Sutikno, Sutikno; Suhaemi, Muhamad; Irsad Ariffin, Muhammad
Jurnal Keuangan dan Perbankan (KEBAN) Vol. 2 No. 1 (2022): Juli-Desember
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jkk.v2i1.5829

The provision of credit for entrepreneurs is currently a separate issue for Islamic banks because they have a small market segment. How to manage Islamic bank credit to expand the market for entrepreneurs in accordance with government policies in supporting the current recovery. For this reason, banks need to manage existing credit so that avoid the risk of bad credit that will arise in the future. For credit management for bank entrepreneurs, it should look at the income generated by business actors per year, in addition to the type of business that has a high level of buyer interest, the bank must pay attention to it. can find out the level of credit risk that exists so that it provides behavior to existing entrepreneurs.

The Effect Brand Love And Brand Personality On Brand Loyalty: Study On Member Fans Club Football Manchester United In Indonesia Suhaemi, Muhamad
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.30

This study aims to examine the effect of brand love and brand personality on brand loyalty (Study on Members of the Manchester United Football Club Fans in Indonesia). This study used an initial sample of 120 respondents with a purposive sampling technique and the normality test was carried out with 80 outliers. Then performed an analysis of the data obtained in the form of quantitative data analysis and data collection methods in the form of a questionnaire. Quantitative analysis includes validity and reliability tests, classical assumption tests, analysis and multiple regression. The results show that partially conclude that brand love has a significant effect on brand loyalty, brand personality has a significant effect on brand loyalty, and the results show that the influence of brand personality is greater than brand love. The results showed that simultaneously brand love and brand personality have a significance level of 0.000 < 0.05, so simultaneously it states that brand love and brand personality have a significant influence on brand loyalty

Penyuluhan Digital Marketing dan Pembuatan Website untuk Memasarkan Produk Gerabah di Desa Bumijaya Kabupaten Serang Wibowo, Hermansyah; Wibowo, Hermansyah Andi; Suhaemi, Muhamad
Jurnal Abdimas Nusantara Vol 2 No 01 (2025): JANU Edisi Januari
Publisher : PT Ruang Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70294/hg8a4f41

Bumijaya Village is a village in Ciruas District, Serang Regency, a village that is a pottery center. The main advantage of this village lies in its high-quality Natural Resources (clay). However, this natural advantage is not managed optimally so that the economic added value obtained by pottery craftsmen is also not optimal. One of the weaknesses is the low ability to communicate with potential markets for pottery products. The impact is that sales of pottery products are stagnant and not varied. Therefore, in this community service, we provide counseling related to the importance of understanding and practicing product promotion while creating a website for the residents of Bumijaya Village. Video tutorials for prospective customers that can be used to search for products, choose, and make transactions are also published on www.youtube.com

Tingkat Pengetahuan Karang Taruna Cahaya Mandala dalam Pembuatan Kombucha Bunga Kecombrang di Desa Mandalawangi Kholifah, Eva; Nabillah, Deya Adiby; Suhaemi, Muhamad; Endah, Endah; Ismiyati, Renditya; Anton, Anton; Asep, Asep; Maulana, Balqis; Ahmaddhani, Surya; Nabilah, Syala
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/gena5b10

This community service activity was motivated by the potential of local natural resources in the form of Torch Ginger flowers (Etlingera elatior) in Mandalawangi Village, Pandeglang Regency, which have not been optimally utilized despite their high antioxidant activity and potential to be processed into probiotic kombucha beverages that are beneficial for health and possess economic value. The purpose of this activity was to improve the knowledge and skills of members of the Karang Taruna Cahaya Mandala in producing Torch Ginger flower kombucha as an effort to enhance public health and welfare. The activity was carried out through interactive lectures, hands-on training, and counseling using leaflet media, involving 30 respondents selected based on their active participation in the community. Knowledge evaluation was conducted through pretest and posttest assessments using the Wilcoxon test to analyze significant differences in knowledge levels before and after the activity. The results showed an increase in the knowledge level categorized as “good” from 63% before the training to 90% after the training, with a significance value of p = 0.000 (p<0.05), indicating that the activity was effective in improving participants’ understanding of Torch Gingerflower kombucha production. In addition to increasing health awareness, this activity also contributed positively to community economic empowerment through the development of local value-added products. In conclusion, the training and counseling on Torch Ginger flower kombucha production proved effective in enhancing community knowledge and skills; however, further activities are recommended, including business mentoring and product certification, to ensure the sustainability and broader impact of the program.

Title

Found 6 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 6 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search