Article Per Year (5 Year)
p-Index From 2021 - 2026
0.947
P-Index
This Author published in this journals
All Journal Performance Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming MANAJEMEN DEWANTARA Neraca Media Ekonomi Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Dimas Canthing
Purwanto, Teguh
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Pekajangan Pekalongan
Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mechanical Engineering Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : performance

 1 
Cash to Cards: Lifestyle on Impulsive Buying in Former Banyumas Residency Herna Rizaldi; Musfirah Majid; Teguh Purwanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 33 No 2 (2026): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2026.33.2.20038

Abstract

This study aims to examine the mediating role of credit card usage in the relationship between hedonic motivation and promotional programs on impulse buying behavior retail consumers. A quantitative approach, research was conducted in former Banyumas residency, including Banyumas, Banjarnegara, Purbalingga, and Cilacap involving a sample of 92 credit card users selected through purposive random sampling. Data analysis using the Partial Least Squares (PLS) method. Findings reveal that hedonic motivation does not significantly influence impulsive buying behavior. Promotional programs exert a positive and significant impact on impulsive purchasing. Furthermore, both hedonic motivation and promotional programs were found to have a positive and significant effect on credit card usage. Credit card usage, in turn, demonstrates a positive and significant effect on impulsive buying. Credit card usage fully mediates the relationship between hedonic motivation and impulsive buying, and serves as a partial mediator in the relationship between promotional programs and impulsive buying.
Co-Authors Bayu Wirawan Herna Rizaldi Leni Susanti Moegiri Moegiri MOEGIRI MOEGIRI Muhammad Fithrayudi Triatmaja Musfirah Majid Nur Anisa Suci Rahayu Saebani Saebani saebani Saebani Sulistiamah Donawati Tutut Dwi Ak M.Si. SE. Andayani VERDINA PARASMITA Y Yohani