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All Journal MEDIALOG: Jurnal Ilmu Komunikasi Journal of Entrepreneur, Business and Management
Adnan, A.Evi Elvira
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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OPINI PARA PENGUNJUNG TERHADAP CITRA KOTA MAKASSAR DILIHAT DARI TAYANGAN BERITA KEKERASAN TELEVISI (PERSPEKTIF TEORI KULTIVASI) Adnan, A.Evi Elvira
MEDIALOG: Jurnal Ilmu Komunikasi Vol 3 No 1 (2020): Medialog: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v3i1.564

Abstract

Kebiasaan televisi menyiarkan berita atau film tentang kejahatan memberi pengaruh pada sikap dan perilaku penonton. Penelitian ini bertujuan untuk mengetahui opini para pengunjung tentang Kota Makassar sebelum dan sesudah mereka berkunjung. Tipe penelitian yang digunakan yaitu menggunakan paradigma penelitian kualitatif dengan menggunakan metode deskriptif. Penelitian ini menggunakan dua sumber data, yaitu data Primer adalah data yang diperoleh secara langsung dengan melakukan wawancara terhadap 50 orang informan dengan metode purposive sampling dan data Sekunder adalah data yang diperoleh melalui kajian pustaka, dokumen dan khususunya data yang memiliki hubungan dengan penelitian. Teknik analisis data yang digunakan adalah metode kualitatif. Hasil penelitian menunjukkan bahwa respon atau reaksi balik individu ketika menerima stimulus berupa tayangan-tayangan berita kekerasan menunjukkan respon berupa opini disertai sikap yang negatif. Adapun opini dari para informan setelah mereka berkunjung ke Kota Makassar cenderung bernada positif. Para informan menganggap apa yang mereka lihat di televisi tidak sesuai dengan apa yang mereka rasakan setelah berkunjung. Dari hasil penelitian terlihat bahwa tayangan-tayangan berita kekerasan yang terjadi di Kota Makassar yang ditayangkan oleh televisi di Indonesia cenderung mempengaruhi bagaimana individu memandang Kota Makassar
Azkadina Catering Marketing Communication Strategy in Attracting Customers Adnan, A.Evi Elvira
Journal of Entrepreneur, Business and Management Vol 2, No 1 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i1.105

Abstract

One thing that determines the level of business success is how to market products or services to the public. A marketing strategy that uses good communication will certainly gain the trust of customers, the approach taken so that they can maintain loyalty and achieve success in facing any existing competition. The aim of the research is to determine the analysis of Azkadina Catering's marketing communication strategy in attracting customers to choose their catering for various events. The type and source of data used is qualitative data. Sources of informants are catering owners and customers. Data Collection Instruments through Observation, Literature Study, Interviews. Data analysis stage through data reduction, data display and conclusion drawing/verifying and carrying out the SWOT Matrix. The research results show that: 1. Marketing communication in attracting customers at Azkadina Catering results from the IFAS matrix, the strength and weakness factors indicate that internally the implementation of the marketing communication strategy is going well. 2. The results of the strategy provided by Azkadina Catering have won the trust of customers so that they use catering services in a strong condition and are able to compete with catering in the city of Makassar. 3. Based on the results of the EFAS matrix, the opportunity (opportunity) and threat (threat) factors indicate that Azkadina Catering received a good response from customers or service users regarding the communication strategy implemented. Keywords: Marketing Communications, Customers.
THE ROLE OF LOCAL TV STATIONS IN SOUTH SULAWESI IN IMPROVING THE QUALITY OF JUNIOR HIGH SCHOOL (SMP) EDUCATION MANAGEMENT Mansyur, Muhammad; Anas, Afdal; Nurramadhani, Rezki; Adnan, A.Evi Elvira
Journal of Entrepreneur, Business and Management Vol 2, No 3 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i3.135

Abstract

This study examines the role of local television stations in South Sulawesi in supporting education management at the junior high school (SMP) level. Through qualitative methods, this research involves interviews with television program managers, school principals, teachers, parents of students, and officials of the Education Office. The findings of the study show that local TV stations help improve the quality of education management by disseminating important information, providing alternative learning programs, and facilitating community participation in school activities. Local TV stations also face several challenges, such as limited broadcast coverage, budget limitations, and content quality that still needs to be improved. The conclusion of this study emphasizes the importance of support from the government and the community to maximize the role of local TV stations in improving the quality of education in South Sulawesi.Keywords: Local TV stations, junior high school education, education management, South Sulawesi.
Co-Authors Anas, Afdal Muhammad Mansyur, Muhammad Nurramadhani, Rezki