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All Journal Jurnal Indonesia Sosial Teknologi
SUWITO, EDI
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Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Marketing Planning PT. Luxury Indah Jaya "Premium Laundry Service" Suwito, Edi; Rahmat Syah, Tantri Yanuar; Sunaryanto, Ketut
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 9 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i9.714

Abstract

The presence of a different laundry business service in Indonesia, especially in Jakarta and its surroundings. This business plan offers a special premium laundry service for 4 and 5-star hotels. PT. Luxury Indah Jaya (Luxury Laundry) as a provider of premium laundry services for 4 and 5-star hotels focuses on B2B but still pays attention to the needs of the end user. This marketing plan will be formulated and explained regarding marketing goals and objectives, STP marketing strategy, marketing mix with the NICE approach, sales activities, and calculation of income streams and Investment Feasibility Analysis.
Co-Authors Sunaryanto, Ketut Tantri Yanuar Rahmat Syah