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Meirina, Elsa
Sekolah Tinggi Ilmu Ekonomi KBP
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Journal : International Journal of Management Research and Economics

 1 
The Influence Of Financial Literacy And Market Orientation On The Performance Of MSMEs Tasya Virgia; Elsa Meirina
International Journal of Management Research and Economics Vol. 2 No. 1 (2024): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i1.1450

Abstract

Recognizing the importance of MSMEs, the government is committed to continuing to encourage and develop MSMEs. Pesisir Selatan Regency is one of 19 districts/cities in West Sumatra that is very aggressively encouraging the revival of MSMEs. The purpose of this study was to examine the effect of financial literacy and market orientation on MSME performance. Quantitative research methods and questionnaires as data collection tools. A total of 88 questionnaires were collected from MSME players in IV Jurai District, the sample calculation used the slovin formula. Data processing using the SPSS application. The results showed that financial literacy has a positive effect while orientation has a negative effect on the performance of MSMEs. In accordance with the formulation of the hypothesis, it is concluded that financial literacy and market orientation affect the performance of MSMEs..
Co-Authors Abaharis, Henryanto Afdaluddin Afdaluddin Amalia Syafitri Ananda, Febryandhie Annisa Annisa Dewi, Mike Kusuma Eflin, Niki Felia Anggraini Gina Septiana Gusairo Rigilang Aziora Hamdani Putra, Gerry Helza Putri Nela Hermanto, Yondra Hidayat, Teguh Jannati, Ravikatul Lastri Anggi Fani Lathiva Gusna Diva Lathiva Gusna Diva Melfia Melfia Nazira, Nurul Niki Eflin Ningsi, Sepri Hati Oakar Alexander Ovianti, Rima Putra, Gerry Hamdani Rahmadia Martin Rivandi, Muhammad Salkia Okta Yuaurelli Sari, Eliza Sari, Laynita Septiano, Renil Sinta Reflina Susanti, Febsri Syamanda, Rahmi Nofra Tasya Virgia Teddy Haryadi Umar, Desyani Virgia, Tasya Windi Gusmelianti Windi Gusmelianti Wismarita Wismarita Zulvia, Dewi