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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat GERAM (GERAKAN AKTIF MENULIS) Jurnal Hata Poda
Nasution, Arie Azhari
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Agriculture, Biological Sciences & Forestry Arts Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Overcoding and Undercoding In The Topic “All Eyes on Rafah”: Research on BBC Indonesia and DETIKCOM’S News Article Harahap, Evi Marlina; Nasution, Arie Azhari
Jurnal Hata Poda Vol 3, No 1 (2024)
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hatapoda.v3i1.11464

Abstract

This paper is based on the desire to observe the act of linguistic operation that use the topic of ‘all eyes on Rafah’ that posted by BBC Indonesia and Detikcom. The problem in this paper is how the act of overcoding and undercoding operated in the teks. Both of the problems are studied with the use of Semiotics from Umberto Eco. The consept that offered by Eco are overcoding and undercoding. Overcoding is the operation of sign that derivated to a subsign-subsign. Overcoding changes signs to a more analytic. Undercoding is an operation of subsign that derivated to the original sign. Undercoding changes the subsign to be more familiar based on general trend. The method used is the method of qualitative. The analysis of that are built inductively, from the exclusive theme to inclusive’s, then the researcher will make some interpretation of the meaning of data. The data will analyze with analitical and typological instrument. Typological analysis is the classification of processing data to the groups, sets, or category based on clear criteria. Criteria that used in this paper are overcoding and undercoding. The result of research showed that the articles that posted by BBC and Detikcom used more overcoding than undercoding. Overcoding produce subsign that is more analytical. Meanwhile, undercoding produce sign dari derived from general trend. Overcoding making text be more analytical and esthetic, while undercoding makes the text more familiar. Therefore, both articles focus more on the analytical and esthetic side than the familiarity because it is assumed that the topic is already viral so the writers felt there is no need to gain more readers.
Improving Children’s Literacy Through Indonesian Fairy Tales at Rumah Pintar Yafsi Pujiono, Mhd.; Nasution, Arie Azhari; Junaidi
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v7i2.9588

Abstract

Rumah Pintar YAFSI is one of the programs managed by Yayasan Fajar Sejahtera Indonesia to help develop character education and child protection programs in the community. Increasing literacy interest in children is an important aspect of character education that must be instilled. Improving children's literacy requires adequate facilities and education of high quality. As a result, in this service activity, the team has provided goods and services to the Rumah Pintar YAFSI, namely the assistance of Indonesian fairy tale books and storytelling training services for Rumah Pintar YAFSI volunteers to further strengthen children's interest in literacy. This is also an effort to achieve inclusive education for children of all socioeconomic backgrounds. The lecture method approach, question and answer or discussion, and deductive model training methods are used in the implementation. This community service improves Rumah Pintar YAFSI volunteers' storytelling skills, which in turn increases children's literacy interest in Rumah Pintar YAFSI. The outcomes of this activity have also been documented in written reports and videos. Furthermore, activities are reported in national online newspapers.
Tindak Tutur Ilokusi Direktif dalam Interaksi Pembeli dan Penjual Online Shop di Shopee Live Astri, Nanda Dwi; Panggabean, Kristina; Nasution, Arie Azhari
GERAM Vol. 12 No. 2 (2024): GERAM (Gerakan Aktif Menulis)
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia FKIP Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/geram.2024.21253

Abstract

In the digital era, interaction in online buying and selling transactions is a key element in building effective communication between sellers and buyers. One form of communication that has a significant role in e-commerce is directive illocutionary speech acts, which are used to influence the actions of speech partners. However, studies on the usage pattern of this speech act in the context of live streaming are still limited. Therefore, this study aims to identify and analyze the types and functions of directive illocutionary speech acts that appear in the interaction between sellers and buyers on Shopee Live. Using a qualitative descriptive approach, this study collected data from observation and recording of conversations on Shopee Live sessions within a certain time span. The results showed that the five types of directive illocutionary speech acts found include ordering, commanding, requesting, recommending, and advising. Of the five types, the speech act of recommendation is most dominantly used, while the speech act of advising is least common. The findings indicate that in online buying and selling transactions, sellers tend to use recommendation strategies to attract buyers' attention and increase their interest in the product. This study contributes to the development of pragmatics studies in digital communication and can be used as a reference for e-commerce businesses in designing more effective communication strategies on live streaming platforms.
Co-Authors Harahap, Evi Marlina Junaidi Junaidi Mhd. Pujiono Nanda Dwi Astri Panggabean, Kristina