Intentilia, Anak Agung Mia
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Indonesia’s G20 Presidency 2022: Connecting Soft Power and Digital Diplomacy Practice on Instagram Intentilia, Anak Agung Mia
Indonesian Perspective Vol 7, No 2: (Juli-Desember 2022): 134-255
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ip.v7i2.50776

Abstract

The purpose of this paper is to answer two research questions. The first one is how Indonesia utilizes culture as the soft power resource in G20 Presidency 2022 and the second one is the practice of Indonesia’s digital diplomacy on Instagram in G20 Presidency 2022. This research utilizes two conceptual frameworks, the concept of soft power and its cultural element, as well as the concept of public and digital diplomacy. The methodology used in this paper is a qualitative method. The primary data are gathered from Indonesia’s government statements and an official Instagram account that has been verified, @indonesia.g20, as a purposive sample. The secondary data of this article are taken from academic journals and e-books. All data used in this research are limited from December 2021 until May 2022 as part of the early phase of Indonesia’s G20 Presidency. The findings of this research are: (i) Indonesia uses the element of culture as part of promoting its soft power at the global stage through G20 by using cultural element in the G20 Presidency logo; (ii) the strategic issues regarding culture are combined with performances to showcase the variety of Indonesia’s cultural actors and communities; (iii) the practice of digital diplomacy, in terms of agenda-setting, has used three methods to spread information regarding the G20 agendas: by providing technical information, explaining substantive messages of G20 priority areas, and inviting active engagement through quizzes on G20 issues; and (iv) digital diplomacy on @indonesia.g20 Instagram account has covered the involvement of non-state actors. 
Connecting Soft Power, Message Framing, and Political Actors’ Involvement in Online Media: The Case of ASEAN Intentilia, Anak Agung Mia; Holzhacker, Ronald L.
JAS (Journal of ASEAN Studies) Vol. 11 No. 2 (2023): Journal of ASEAN Studies
Publisher : Centre for Business and Diplomatic Studies (CBDS) Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jas.v11i2.7693

Abstract

The research aims to examine media message framing in the selected Southeast Asia countries (Indonesia and the Philippines) surrounding events focusing on ASEAN’s 50th anniversary in 2017. The research explores the relations between media framing and ASEAN’s soft power, taking an interdisciplinary research approach combining political communication studies and international relations. The concept of soft power is divided into (a) strategic narrative and message framing and (b) state and non-state actors’ involvement in the communication process. The research uses qualitative content analysis and utilizes Atlas.ti software to conduct the coding process of online news items as the primary data. The main findings are as follows. First, ASEAN is portrayed with a rather positive tone on economic and socio-cultural issues. Second, ASEAN is portrayed on balance in a negative tone on political-security issues. Third, ASEAN state actors deliver more positive statements about ASEAN. Fourth, ASEAN non-state actors depict more negative statements about ASEAN. This research argues that positive news about economic and socio-cultural issues will likely enhance ASEAN’s soft power. On the other hand, communication with a negative tone about political-security issues may hinder the development of the institution’s soft power. ASEAN’s soft power is influenced by the communication of both state and non-state actors.
COFFEE DIPLOMACY IN JOKOWI’S ERA: THE STRATEGY OF CULTURAL AND ECONOMIC DIPLOMACY OF INDONESIA’S FOREIGN POLICY Intentilia, Anak Agung Mia
Jurnal Ilmiah Dinamika Sosial Vol 4 No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jids.v4i1.2273

Abstract

Cultural and economic diplomacy are crucial and being prioritized in Indonesia's foreign policy. Coffee is one of the commodities used to promote Indonesian culture abroad while at the same time has a potential value to support the nation's economy. This article aims to describe the ways Indonesian President, Joko Widodo, conducts cultural and economic diplomacy through coffee and the involvement of state and non-state actors in Indonesia’s coffee diplomacy. This paper uses a qualitative research method. The data used are collected from the Indonesian government official websites and national media coverages during the period of Joko Widodo’s administration from 2014 to 2019. There are three main concepts used in this article, derived from the International Relations theory of diplomacy, namely: the concepts of issue areas; actors; and methods. This paper examines cultural and economic diplomacy as the issue areas, state and non-state actors as the actors, and bilateral and multilateral approaches as the methods of conducting diplomacy. The main findings of this paper are: (i) cultural and economic diplomacy through coffee diplomacy are connected to one another and conducted simultaneously; (ii) both bilateral and multilateral approaches are still relevant in conducting coffee diplomacy; (iii) both state and non-state actors are actively involved in conducting coffee diplomacy                                                                                                         Keywords: Coffee, Cultural Diplomacy, Economic Diplomacy, Jokowi, Indonesia
Strategi Konten Media Sosial untuk Meningkatkan Interaksi: Studi Facebook Hotel Masa Inn Pratiwi, Ni Luh Sinta; Intentilia, Anak Agung Mia
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.6006

Abstract

This research aims to understand the role of social media content strategy in increasing customer engagement, by taking the Facebook Masa Inn Hotel social media case study as its main digital communication platform. The focus of the research is on the consistency of the shared content and its ability to build closeness with the audience. The research method used is qualitative descriptive, with data collected through in-depth interviews with social media managers, direct observation of content activity on Facebook, as well as documentation of posts and customer interactions. Research results show that consistency in sharing daily content, such as guest activities and hotel events, can create natural engagement through the active participation of customers who also share experiences and mark the hotel's official account. However, Masa Inn Hotel's social media management is still limited due to the lack of a structured content calendar and optimization strategies based on analytical data. Even so, the warm interaction built on Facebook is a major factor in strengthening customer loyalty and expanding the hotel's positive image in the digital world.
Model Outclass Berbasis Komunikasi Interpersonal pada Kemampuan Bahasa Inggris Siswa I Wayan Gede Cahya Wiguna; Intentilia, Anak Agung Mia
Journal of Communication Sciences (JCoS) Vol. 8 No. 1 (2025): Oktober
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v8i1.1981

Abstract

Berkomunikasi dengan Bahasa Inggris menjadi kebutuhan penting di era globalisasi, khususnya di Bali yang pariwisatanya berkembang pesat. Youth Center Bumi Sehat hadir dengan kursus gratis melalui model pembelajaran outclass yang menekankan komunikasi interpersonal untuk meningkatkan kemampuan siswa. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik observasi, wawancara semi-terstruktur kepada 8 informan, serta dokumentasi. Analisis dilakukan melalui reduksi, penyajian, dan verifikasi data dengan triangulasi sumber. Hasil penelitian menunjukkan bahwa model outclass efektif dalam meningkatkan keterampilan speaking dan listening, sekaligus membangun kepercayaan diri siswa melalui keterbukaan, empati, dukungan, kesetaraan, dan manajemen interaksi. Penurunan jumlah peserta dari 176 menjadi 150 lebih dipengaruhi faktor eksternal seperti benturan jadwal, bukan kelemahan model atau proses pembelajaran. Dengan demikian, tujuan utama untuk meningkatkan kemampuan bahasa Inggris dan kepercayaan diri siswa tetap tercapai secara optimal.