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All Journal JAS (Journal of ASEAN Studies) Indonesian Perspective Jurnal Bina Praja Journal of Communication Sciences (JCoS) Nation State : Journal of International Studies JURNAL PUSTAKA KOMUNIKASI Jurnal Ilmiah Dinamika Sosial Politicos: Jurnal Politik Dan Pemerintahan Jurnal Ilmu Komunikasi Pattimura Jurnal Dinamika Ilmu Komunikasi J-CEKI
Intentilia, Anak Agung Mia
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Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Indonesia’s G20 Presidency 2022: Connecting Soft Power and Digital Diplomacy Practice on Instagram Intentilia, Anak Agung Mia
Indonesian Perspective Vol 7, No 2: (Juli-Desember 2022): 134-255
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ip.v7i2.50776

Abstract

The purpose of this paper is to answer two research questions. The first one is how Indonesia utilizes culture as the soft power resource in G20 Presidency 2022 and the second one is the practice of Indonesia’s digital diplomacy on Instagram in G20 Presidency 2022. This research utilizes two conceptual frameworks, the concept of soft power and its cultural element, as well as the concept of public and digital diplomacy. The methodology used in this paper is a qualitative method. The primary data are gathered from Indonesia’s government statements and an official Instagram account that has been verified, @indonesia.g20, as a purposive sample. The secondary data of this article are taken from academic journals and e-books. All data used in this research are limited from December 2021 until May 2022 as part of the early phase of Indonesia’s G20 Presidency. The findings of this research are: (i) Indonesia uses the element of culture as part of promoting its soft power at the global stage through G20 by using cultural element in the G20 Presidency logo; (ii) the strategic issues regarding culture are combined with performances to showcase the variety of Indonesia’s cultural actors and communities; (iii) the practice of digital diplomacy, in terms of agenda-setting, has used three methods to spread information regarding the G20 agendas: by providing technical information, explaining substantive messages of G20 priority areas, and inviting active engagement through quizzes on G20 issues; and (iv) digital diplomacy on @indonesia.g20 Instagram account has covered the involvement of non-state actors. 
Connecting Soft Power, Message Framing, and Political Actors’ Involvement in Online Media: The Case of ASEAN Intentilia, Anak Agung Mia; Holzhacker, Ronald L.
JAS (Journal of ASEAN Studies) Vol. 11 No. 2 (2023): Journal of ASEAN Studies
Publisher : Centre for Business and Diplomatic Studies (CBDS) Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jas.v11i2.7693

Abstract

The research aims to examine media message framing in the selected Southeast Asia countries (Indonesia and the Philippines) surrounding events focusing on ASEAN’s 50th anniversary in 2017. The research explores the relations between media framing and ASEAN’s soft power, taking an interdisciplinary research approach combining political communication studies and international relations. The concept of soft power is divided into (a) strategic narrative and message framing and (b) state and non-state actors’ involvement in the communication process. The research uses qualitative content analysis and utilizes Atlas.ti software to conduct the coding process of online news items as the primary data. The main findings are as follows. First, ASEAN is portrayed with a rather positive tone on economic and socio-cultural issues. Second, ASEAN is portrayed on balance in a negative tone on political-security issues. Third, ASEAN state actors deliver more positive statements about ASEAN. Fourth, ASEAN non-state actors depict more negative statements about ASEAN. This research argues that positive news about economic and socio-cultural issues will likely enhance ASEAN’s soft power. On the other hand, communication with a negative tone about political-security issues may hinder the development of the institution’s soft power. ASEAN’s soft power is influenced by the communication of both state and non-state actors.
COFFEE DIPLOMACY IN JOKOWI’S ERA: THE STRATEGY OF CULTURAL AND ECONOMIC DIPLOMACY OF INDONESIA’S FOREIGN POLICY Intentilia, Anak Agung Mia
Jurnal Ilmiah Dinamika Sosial Vol 4 No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jids.v4i1.2273

Abstract

Cultural and economic diplomacy are crucial and being prioritized in Indonesia's foreign policy. Coffee is one of the commodities used to promote Indonesian culture abroad while at the same time has a potential value to support the nation's economy. This article aims to describe the ways Indonesian President, Joko Widodo, conducts cultural and economic diplomacy through coffee and the involvement of state and non-state actors in Indonesia’s coffee diplomacy. This paper uses a qualitative research method. The data used are collected from the Indonesian government official websites and national media coverages during the period of Joko Widodo’s administration from 2014 to 2019. There are three main concepts used in this article, derived from the International Relations theory of diplomacy, namely: the concepts of issue areas; actors; and methods. This paper examines cultural and economic diplomacy as the issue areas, state and non-state actors as the actors, and bilateral and multilateral approaches as the methods of conducting diplomacy. The main findings of this paper are: (i) cultural and economic diplomacy through coffee diplomacy are connected to one another and conducted simultaneously; (ii) both bilateral and multilateral approaches are still relevant in conducting coffee diplomacy; (iii) both state and non-state actors are actively involved in conducting coffee diplomacy                                                                                                         Keywords: Coffee, Cultural Diplomacy, Economic Diplomacy, Jokowi, Indonesia
Strategi Konten Media Sosial untuk Meningkatkan Interaksi: Studi Facebook Hotel Masa Inn Pratiwi, Ni Luh Sinta; Intentilia, Anak Agung Mia
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.6006

Abstract

This research aims to understand the role of social media content strategy in increasing customer engagement, by taking the Facebook Masa Inn Hotel social media case study as its main digital communication platform. The focus of the research is on the consistency of the shared content and its ability to build closeness with the audience. The research method used is qualitative descriptive, with data collected through in-depth interviews with social media managers, direct observation of content activity on Facebook, as well as documentation of posts and customer interactions. Research results show that consistency in sharing daily content, such as guest activities and hotel events, can create natural engagement through the active participation of customers who also share experiences and mark the hotel's official account. However, Masa Inn Hotel's social media management is still limited due to the lack of a structured content calendar and optimization strategies based on analytical data. Even so, the warm interaction built on Facebook is a major factor in strengthening customer loyalty and expanding the hotel's positive image in the digital world.
Model Outclass Berbasis Komunikasi Interpersonal pada Kemampuan Bahasa Inggris Siswa I Wayan Gede Cahya Wiguna; Intentilia, Anak Agung Mia
Journal of Communication Sciences (JCoS) Vol. 8 No. 1 (2025): Oktober
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v8i1.1981

Abstract

Berkomunikasi dengan Bahasa Inggris menjadi kebutuhan penting di era globalisasi, khususnya di Bali yang pariwisatanya berkembang pesat. Youth Center Bumi Sehat hadir dengan kursus gratis melalui model pembelajaran outclass yang menekankan komunikasi interpersonal untuk meningkatkan kemampuan siswa. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik observasi, wawancara semi-terstruktur kepada 8 informan, serta dokumentasi. Analisis dilakukan melalui reduksi, penyajian, dan verifikasi data dengan triangulasi sumber. Hasil penelitian menunjukkan bahwa model outclass efektif dalam meningkatkan keterampilan speaking dan listening, sekaligus membangun kepercayaan diri siswa melalui keterbukaan, empati, dukungan, kesetaraan, dan manajemen interaksi. Penurunan jumlah peserta dari 176 menjadi 150 lebih dipengaruhi faktor eksternal seperti benturan jadwal, bukan kelemahan model atau proses pembelajaran. Dengan demikian, tujuan utama untuk meningkatkan kemampuan bahasa Inggris dan kepercayaan diri siswa tetap tercapai secara optimal.
From Local to Global: Examining Sister City Cooperation as Paradiplomacy Practice in Denpasar City, Bali, Indonesia Intentilia, Anak Agung Mia; Surya Putra, A. A. B. N. A.
Jurnal Bina Praja Vol 13 No 2 (2021)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.13.2021.357-367

Abstract

This research aims to examine the sister city cooperation as paradiplomacy practice to establish international relations in Denpasar City, Bali, Indonesia, through the multidisciplinary perspectives of Legal and International Relations studies. This research seeks to answer how Denpasar City, Bali conducts its paradiplomacy through sister cities to build international cooperation and the legal and social challenges. The implementation of three layers of paradiplomacy, according to Lecours (2008), which consists of the economic issue (first layer), cultural, educational, technological, and other multidimensional aspects (second layer), and political considerations (third layer), will be determined by using interview methods and International Relations literature studies. The legal corridor of conducting paradiplomacy, as it assesses the legal basis and limitation for local government to interact with international actors, will be explored using the data collected through legal instruments and legal literature studies. The research used a qualitative empirical approach to connect both disciplines. The results show that Denpasar’s sister city cooperation can be classified as the first layer (economy) and the second layer (culture, education, and technology) of paradiplomacy practice, whereas the third layer (politics) is excluded from this cooperation. Denpasar faces several challenges in conducting its sister city plans of action, such as legal obstacles, continuity of the cooperation, human resources limitation, funding reallocation, and limited citizen participation. The COVID-19 pandemic affects the implementation of the planned sister city cooperation.
Foreign Policy, Public Diplomacy, and Social Media: Observing Indonesian Missions Practice Intentilia, Anak Agung Mia
Nation State: Journal of International Studies Vol. 6 No. 1 (2023): Environmental Issue and Digital Diplomacy in the Contemporary International Rel
Publisher : Faculty of Economics and Social Science, Department of International Relations, Universitas Amikom Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/nsjis.v6i1.1062

Abstract

This paper observes the practice of Indonesian Missions abroad in conducting public diplomacy via social media. The research question is how do the Indonesian Missions abroad utilize social media to connect with the public and to support Indonesia’s foreign policies? This paper uses a descriptive qualitative method with primary and secondary data. Primary data are gathered by observing @indonesiainjeddah and @desrapercaya on Instagram. Secondary data are compiled by using literature studies of articles from reputable journals. There are three main findings of this paper. Firstly, the Ministry of Foreign Affairs of Indonesia emphasizes the importance of digital technology for diplomacy, proven by the Social Media Awards to appreciate the efforts in disseminating Indonesia’s foreign policy overseas. Secondly, the Indonesian Consulate in Jeddah, @indonesiainjeddah, has utilized social media account to disseminate Indonesia’s foreign policy, covering economic and health diplomacy, diplomacy for citizens’ protection, and Indonesia’s G20 Presidency. Thirdly, Ambassador Desra Percaya, @desrapercaya, has contributed to disseminating the foreign policy of Indonesia in the context of economic diplomacy, sports diplomacy, and the regional issue of ASEAN, with the additional element of cultural diplomacy. These findings confirm that Indonesia’s public diplomacy can be conducted using social media, to further promote Indonesia’s foreign policy.
The Trajectory of Bali Democracy Forum: Indonesia’s Soft Power and Nation Branding Intentilia, Anak Agung Mia
Politicos: Jurnal Politik Dan Pemerintahan 45-56
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/politicos.5.1.2025.45-56

Abstract

As one of the largest Muslim-majority countries with an emerging economy, the conversation regarding Indonesia’s democracy has always been intriguing. The path of Indonesia’s democratic values has evolved from Independence Day to the current globalization era. In addition to examining Indonesia’s domestic reforms, the contemporary issues of this country’s role in shaping the regional architecture of democracy have also expanded to the realm of international relations. In 2008, Indonesia initiated the Bali Democracy Forum (BDF) as an annual platform to promote dialogue-based cooperation and uphold the values of peace and democracy. Since its inception, the BDF has been conducted 15 times, with the latest forum held in 2023 under the theme “Democracy in a Changing World: Leadership and Solidarity.” This paper aims to explore key features of the BDF’s trajectory, including its key topics, institutional approach, and the involvement of both state and non-state actors. Furthermore, this paper will investigate to what extent the BDF supports the improvement of Indonesia’s democracy and how it positions Indonesia on the regional and global stage. This research will employ a qualitative method, drawing secondary data sources. Secondary data will be collected from the documents available on the official website of BDF, academic journals, and online news media. Ultimately, this paper aims to provide an analysis of whether the BDF is merely a normative agenda or whether it contributes substantial values to Indonesia’s democratic principles and beyond. Given the argument that democracy is declining in many parts of the world, it is worth discussing the trajectory of Indonesia’s democracy, particularly within the context of the BDF. This paper found that the value of Indonesia is being promoted through BDF, including Bhinneka Tunggal Ika, or Unity in Diversity; tolerance and harmony; as well as emphasizing the importance of dialogue in this Forum, without forcing any specific democratic system. Albeit its leadership in promoting democracy is being recognized, challenges and criticism towards BDF remain.
Pengaruh Penggunaan Aplikasi Canva Terhadap Kreativitas Pesan Visual Mahasiswa Dimediasi Oleh Desain Konten Visual Devi, Dewa Ayu Putri Eliza Kirana; Latupeirissa, Jonathan Jacob Paul; Subanda, I Nyoman; Intentilia, Anak Agung Mia
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12631

Abstract

Komunikasi digital kini banyak dimanfaatkan untuk menyampaikan pesan secara efektif melalui desain konten visual yang kreatif menggunakan aplikasi Canva. Meningkatnya penggunaan Canva di kalangan mahasiswa menunjukkan perubahan cara berkreasi di era digital, namun kontribusinya terhadap kreativitas masih perlu dikaji. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis asosiatif kausal dan melibatkan 120 mahasiswa di Kota Denpasar. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis dengan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa penggunaan aplikasi Canva berpengaruh positif dan signifikan terhadap kreativitas pesan visual, baik secara langsung maupun melalui desain konten visual sebagai variabel mediasi. Canva terbukti berperan sebagai media pembelajaran yang mendorong mahasiswa berpikir kreatif dan menghasilkan karya inovatif.
Komunikasi Storytelling Konten Safari Pangus sebagai Pendekatan Soft Selling di Instagram Putri, Ni Made Amelia Prasetya; Intentilia, Anak Agung Mia
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6026

Abstract

The rapid development of information technology and social media has reshaped how communication and marketing strategies are carried out, including within the scope of micro, small, and medium enterprises (MSMEs). This research examines the use of storytelling communication as a soft selling approach by Safari Pangus, a Balinese traditional clothing MSME, through Instagram. The study applied a descriptive qualitative method with data triangulation, conducted through in-depth interviews, observation, and documentation. Data were analyzed using the AISAS model (Attention, Interest, Search, Action, Share) to understand audience engagement with the content. The findings highlight that storytelling emphasizing customer experiences, production processes, and cultural values—supported by behind-the-scenes content—effectively grabs attention, sparks interest, encourages information-seeking, and drives audience actions. This communication strategy fosters emotional bonds, builds credibility, and enhances brand image without heavy reliance on direct promotion. Consistent yet adaptive content management that integrates videos, photos, and educational material creates authentic and meaningful engagement. Overall, the study shows that storytelling communication functions as a powerful marketing tool to strengthen engagement, raise brand awareness, and build customer loyalty, while also offering a practical reference for other MSMEs to optimize social media use sustainably..
Co-Authors Devi, Dewa Ayu Putri Eliza Kirana Holzhacker, Ronald L. I Nyoman Subanda I Wayan Gede Cahya Wiguna Latupeirissa, Jonathan Jacob Paul Pratiwi, Ni Luh Sinta Putri, Ni Made Amelia Prasetya Sapanca, Komang Eishya Jayarani Surya Putra, A. A. B. N. A.