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All Journal Journal of Economic, Bussines and Accounting (COSTING) TOFEDU: The Future of Education Journal
Fitri, Nursya
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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The Implementation of the Discovery Learning Model Assisted by Snakes and Ladders Media on Students’ Learning Outcomes in Mathematics for Grade 1 at SDN 07 Koto Baru Ratnawati; Efendi, Raimon; Fitri, Nursya
The Future of Education Journal Vol 4 No 7 (2025): #2
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i7.885

Abstract

This research was motivated by the suboptimal implementation of mathematics learning. The learning process had not yet utilized appropriate models or media, resulting in many students' learning outcomes falling below the Minimum Mastery Criteria (KKM). To address this, the researcher conducted a study using the Discovery Learning model assisted by Snakes and Ladders media. The purpose of this research was to determine the effect of the Discovery Learning model assisted by Snakes and Ladders media on students’ learning outcomes in mathematics, specifically Chapter III: Measuring the Length of Objects, at SDN 07 Koto Baru. This study employed an experimental research method with a one-group pretest-posttest design. The population consisted of all first-grade students at SDN 07 Koto Baru. The sample was determined using a saturated sampling technique, resulting in a total of 21 students. Data collection was carried out using pre-tests and post-tests. The study was conducted in the second semester of the 2025 academic year. Based on the results of the paired samples t-test, a significance value of 0.000 < 0.05 was obtained. It can be concluded that the Discovery Learning model assisted by Snakes and Ladders media had a significant effect on students’ learning outcomes in mathematics, particularly in Chapter III on measuring object length for first-grade students at SDN 07 Koto Baru. The findings indicate that this model provides a positive impact on students' mathematics learning outcomes. Moreover, the Discovery Learning model supported by Snakes and Ladders media can be used by teachers to connect learning material with students’ real-life experiences, increase engagement, foster active learning, and improve academic performance.
PENGARUH ATTENTION GRABBING DETAILS, CELEBRITY ENDORSEMENT, EMOTIONAL APPEAL, DAN CREATIVE CHARACTERISTICS TERHADAP NIAT MEMBELI DI TIKTOK Fitri, Nursya; Susanto, Perengki
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/0gkh0313

Abstract

Pada penelitian ini akan melihat pengaruh attention grabbing details, celebrity endorsement, emotional appeal, dan creative characteristics terhadap niat membeli di tiktok. Keempat variabel tersebut merupakan elemen dari social media advertisement. Populasi dalam penelitian ini adalah pengguna aktif platform TikTok yang berdomisili di Kota Padang. Sedangkan jumlah sampel dalam penelitian ini sebanyak 224 responden. Hasil penelitian menunjukan bahwa dari keempat variabel terdapat dua variabel yang mempengaruhi niat beli konsumen di platform tiktok. Variabel pertama yakni variabel attention grabbing details dengan nilai sig 0.022. Hal ini menunjukkan bahwa daya tarik awal dalam iklan TikTok, seperti visual mencolok, informasi harga, dan pesan singkat namun kuat, mampu meningkatkan niat beli konsumen. Variabel kedua yakni variabel creative characteristics dengan sig 0.006. Hal ini berarti konten iklan yang kreatif dan berbeda dari yang lain dapat menciptakan kesan mendalam dan mendorong pengguna TikTok untuk mempertimbangkan pembelian.  
Co-Authors Efendi, Raimon Perengki Susanto RATNAWATI