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All Journal Jurnal Common PERSPEKTIF Tuturlogi: Journal of Southeast Asian Communication Journal of Communication and Public Relations (JCPR)
Santika, Azzumar Adhitia
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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DUKUNGAN SOSIAL ORANG TUA ANAK DENGAN DOWN SYNDROME DALAM GRUP WHATSAPP POTADS Santika, Azzumar Adhitia; Anugraheny, Firstty Soraya; Alvina, Yasmin
PERSPEKTIF Vol 9, No 2 (2020): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3653

Abstract

Discrimination towards children with down syndrome is still happening. Courtesy stigma concept makes parents with down syndrome children feel discrimination. Parents are the sole social support of the child. POTADS purpose as a platform for other Indonesians? parents and children to show their support with each other who faced the same problem. They can support it through WhatsApp group and open for anyone who faced discrimination. Phenomenology method used to find how the consciousness of four informants called by Mrs. Leli, Mrs. Ni Luh, Mrs. Ernie, and Mrs. Nunung in using POTADS WhatsApp group. The conscious experiences will create an interpretation of it. In-depth interviews were conducted to obtain research data. The result shows that this group is beneficial because, in addition to being able to get useful information support for childcare, they also get the emotional support that is useful as a shield against courtesy stigma. The support they get from the WhatsApp group is further enhanced when there is a face-to-face meeting. 
Dukungan Sosial Orang Tua Anak dengan Down Syndrome dalam Grup WhatsApp Santika, Azzumar Adhitia; Anugraheny, Firstty Soraya; Alvina, Yasmin
PERSPEKTIF Vol 9, No 2 (2020): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3653

Abstract

Discrimination towards children with down syndrome is still happening. Courtesy stigma concept makes parents with down syndrome children feel discrimination. Parents are the sole social support of the child. POTADS purpose as a platform for other Indonesians’ parents and children to show their support with each other who faced the same problem. They can support it through WhatsApp group and open for anyone who faced discrimination. Phenomenology method used to find how the consciousness of four informants called by Mrs. Leli, Mrs. Ni Luh, Mrs. Ernie, and Mrs. Nunung in using POTADS WhatsApp group. The conscious experiences will create an interpretation of it. In-depth interviews were conducted to obtain research data. The result shows that this group is beneficial because, in addition to being able to get useful information support for childcare, they also get the emotional support that is useful as a shield against courtesy stigma. The support they get from the WhatsApp group is further enhanced when there is a face-to-face meeting. 
Studi Kasus Pesan Perlawanan Jokowi Dalam Pilpres 2024: Perspektif TIR dan Etika Jawa Santika, Azzumar Adhitia
Jurnal Common Vol. 8 No. 1 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i1.12560

Abstract

The ‘Party officer’ label which is often communicated by The Indonesian Democratic Party of Struggle (Partai Demokrasi Indonesia Perjuangan/PDIP) to describe Joko Widodo (Jokowi) became a bad political image for him. It is because Jokowi is seen as a man who always obeys the party, and has no power to argue or oppose them. This qualitative research with case study method aims to observe and analyse how the political move from Gibran Rakabuming Raka, the first born of Jokowi, as Prabowo Subianto’s vice president candidate in the 2024 Indonesia Presidential Election (Pemilihan Presiden/Pilpres) could be seen as a symbolic resistance message from Jokowi to PDIP. The result of this research shows that Jokowi uses the denial strategy offered by Theory of Image Restoration (TIR) to deal with the aforementioned bad political image, even though he does not directly deny it, but indirectly through that symbolic resistance message. This also shows that Javanese ethic is an extreme influence to Jokowi on his practice of politics and communications.
Exaggerated Narrations in Content Commodification : Between Maintaining Power and Its Potential Implication to The Creator’s Public Image in Indonesia’s YouTube Industry Santika, Azzumar Adhitia; Alvina, Yasmin
Journal of Communication and Public Relations Vol. 4 No. 2 (2025): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105004220252

Abstract

Recent commodification studies tend to pay more attention to what is commodified but less to exaggerated narration that aims to boost the process specifically, particularly in Indonesia’s YouTube industry. This study aims to deconstruct how Atta Halilintar (AH), a top Indonesian YouTuber, uses exaggerated narrations as an extra flavor in his commodification practice in order to manage his power in the industry. Using Vincent Mosco’s view on commodification and multimodal critical discourse analysis framework, this study reveals how those exaggerated narrations are embedded in various aspects of the content such as titles, thumbnails, photography compositions, and conversations. The result of this study shows that AH exaggerated the narrations in his content to make it more enjoyable and subsequently easier to market both to the audience and advertising messages, no matter if the information is truly valid or not. Eventually, this action can be seen as an attempt by the content creator to do their political economy of communication agenda in the context of Indonesia’s YouTube industry, which is to help the content creator keep his power. As a consequence, this action at some point can harm the doer’s public image since there is an impression that they tend to neglect ethical values just for their political economy agenda. Thus, exaggerated narrations should get more attention in the future commodification of content studies due to insufficient conceptual exploration.
Indonesian Police Failure in The Sukatani Crisis: An Application of Benoit’s Image Repair Theory Santika, Azzumar Adhitia; Fawzy, Dwimay
Tuturlogi: Journal of Southeast Asian Communication Vol 6, No 2 (2025): Tuturlogi: Journal of Southeast Asian Communication (IN PRESS)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2025.006.02.1

Abstract

The Indonesian Police have faced challenges in handling the crisis of intimidation involving the Sukatani band. This study employs quantitative content analysis of 32 news reports to identify communication strategies used by the police, as reported in the media. To support this analysis, semi-structured interviews were also conducted with 10 participants from diverse backgrounds—including lecturers, civil servants, employees, a political activist, a teacher, an artist, and an entrepreneur. Although limited in number, the participants’ responses showed consistent patterns, making their input sufficient to support the main analysis. These responses were used to enrich interpretation, as we also used reports from reputable organizations as other secondary data to draw generalizable conclusions. The findings show that the police failed to implement several strategies effectively due to low public trust and inconsistencies in applying the denial strategy, which undermined the success of subsequent efforts. In response, this study proposes a model combining corrective action and mortification strategies with transformational leadership to regain public trust. The model highlights the importance of strengthening leader-follower relationships to prevent similar crises. The Sukatani case—along with other crises of police misconduct—demonstrates that the current transformation process remains ineffective, underscoring the need for more concrete and holistic institutional reform.
Commodification through Exaggerated Narratives in Indonesian YouTube Industry: Capital Maintenance & Reputation Santika, Azzumar Adhitia; Alvina, Yasmin
Journal of Communication and Public Relations Vol. 4 No. 2 (2025): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105004220252

Abstract

Recent commodification studies primarily focus on what is commodified, often overlooking how it is delivered through exaggerated narratives within the Indonesian YouTube industry. Using Vincent Mosco's work on commodification, this qualitative research aims to analyze how Atta Halilintar (AH), a prominent figure and one of the biggest powers in the industry, employs exaggerated narratives as a deliberate tool for commodifying information into exchange value, specifically to make the content more appealing and entertaining. The data of this research were gathered from the four most-viewed of AH's ‘Grebek Rumah’ videos. We use multimodal critical discourse analysis (MCDA) to analyze the data from its titles, thumbnails, photography compositions, and conversations. The results show that exaggerated narratives cannot only be seen as a deliberate tool to make content more appealing and entertaining. Beyond that, this tool also has capital interests and follows market logic. This means content that might be perceived as inappropriate will continue to be produced as long as it is still widely consumed/watched. However, unethical use of this tool, such as intentionally presenting misleading information, can damage the creator's reputation. Thus, the digital content creators must be aware of and use this deliberate tool ethically, rather than only focusing on maximizing capital potential. For theoretical contributions, we suggest exaggerated narratives to be considered as an important aspect in content commodification, and suggest future research to pay more attention to its use in other platforms.
Co-Authors Alvina, Yasmin Anugraheny, Firstty Soraya Dwimay Fawzy