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All Journal OKARA: Jurnal Bahasa dan Sastra Journal of English Language and Culture J-REaLL Paradigm: Journal of Language and Literary Studies SALEE: Study of Applied Linguistics and English Education JOLLT Journal of Languages and Language Teaching Surakarta English and Literature Journal Metathesis: Journal of English Language, Literature, and Teaching LATTE: A Journal of Language, Culture, and Technology
Kinasih, Putri Rindu
Universitas Bunda Mulia
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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An Analysis of the Usage of Probability Markers in Print Advertising of Hygiene and Cleaning Products Putri Rindu Kinasih; Estri Cinta Tyas Gusti
Metathesis: Journal of English Language, Literature, and Teaching Vol. 6 No. 1 (2022): Metathesis: Journal of English Language, Literature, and Teaching
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/metathesis.v6i1.53

Abstract

Language plays a role in the meaning of consumer products in numerous ways. As a result, while establishing an advertising campaign for any ethnic group, language and media are crucial concerns. Surprisingly, English is being increasingly widely used in print advertising in countries like Indonesia, where English is not the predominant language of communication. This study aims to find the effect of using English and the usage of probability markers in triggering purchase intentions towards hygiene and cleaning related products due to Covid-19. This study adopted the mixed-method approach. The researchers distributed questionnaire adapted from Hornikx et al. (2010) to 150 participants and interviewed 15 people. The results showed that the participants preferred English version ads. In addition, when making an advertisement, advertisers must not only choose the appropriate language, but also the appropriate diction. Then, the participants agree that pledges as probability markers influenced their decision to purchase hygiene and cleaning products. Lastly, while designing advertisements, related to hygiene and cleaning products, the advertiser should pay special attention to the body-copy (writings).
A Reflection of the Author's Life in Anne Rice's Novel Interview with the Vampire Mery; Putri Rindu Kinasih
LATTE: A Journal of Language, Culture, and Technology ISSN 3063-0754 Vol. 2 No. 1 (2024): LATTE: A Journal of Language, Culture, and Technology
Publisher : Kantor Pelatihan Bahasa dan Budaya, Universitas Atma Jaya Yogyakarta. Gedung Santo Alfonsus, Jl. Mrican Baru No.28, Mrican, Caturtunggal, Kec. Depok, Kabupaten Sleman, Daerah Istimewa Yogyakarta 55281 Phone: (0274) 514319 Email: kpbb@uajy.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/lj.v2i1.9434

Abstract

Interview With The Vampire is the first novel in Anne Rice’s vampire chronicles series, which was published in 1976. Interview with the Vampire has been nominated for various awards since its initial release in 1976, including the Bram Stoker Awards and the British Fantasy Awards. Unfortunately, many people are unaware that Rice’s firsthand experiences inspiring this novel. Previous research had managed to highlight the relationship between the author’s life with her literature works but none of them were related to vampire stories. Even though people might find monsters’ story is implausible, readers and viewers of fantasy, science fiction, and horror have the desire to explore the impossible (Athans, 2014). In addition, Wood (1999) strongly added that the details Rice has made about vampire has entirely changed the general vampire world. Rice’s major changes are: vampires were made more reasonable, believable, sympathetic, modern, and suited to the urban setting. On top of that, Rice has put the vampire closer to the readers as the story was told in first-person narration. Considering all of these, the researchers were intrigued in analyzing further the portrayal of Rice’s biography in her novel. This research used the descriptive qualitative method. While data in this research were taken from the novel Interview with the Vampire. This study found a resemblance of Anne Rice’s adulthood stage of life in Louis’s life. In addition, it is also found out that there are similarities between the characters in the novel with the real family member of Anne Rice and her childhood environment. Finally, the study was carried out by conducting a biographical study. The resemblances of characters with people of her life, Rice persuaded the readers to not only like and empathize with vampires, but also to trust them. Keywords: Literature, biographical analysis, novel, vampire.
Co-Authors Estri Cinta Tyas Gusti Mery Olivia Olivia Rerung, Magdalena Kartikasari Tandy Vallen Mutiara Halim