Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Komunikasi Profesional Palakka : Media and Islamic Coummunication
Sampurna, Angelia
Unknown Affiliation
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Menelisik Pariwara Rinso Warna Versi Badut dalam Logika Semiologi Barthes Sampurna, Angelia; Agustina, Merry; Marta, Rustono Farady
Jurnal Komunikasi Profesional Vol 4 No 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (822.425 KB) | DOI: 10.25139/jkp.v4i2.2841

Abstract

In the era of intense competition in the marketing world, companies are driven to create creative advertising effectively. The right advertising will have a long-term marketing impact, and easily influence and take market position. The problem discussed in this study is how Rinso try to influence consumer purchasing decisions by taking advantage through meaning of denotation, connotation, and myth in taking the position of detergents that can maintain color quality through Rinso Color. This study uses Barthes Semiology theory, with descriptive qualitative research methods. The object of research is color, which can be concluded from this analysis, if color is a form to showed how is the character of a personality. Personality that wants to be formed through color, is another effort that needs to be done through Rinso Color. It can be seen that the preparation of aspects of advertising represents all aspects of both character, tagline, diction, to the target market of Rinso which is part of the total branding terminology in integrated marketing communication. Keywords: Barthes Semiology; Integrated Marketing Communication; Rinso Ad.
Menelisik Pariwara Rinso Warna Versi Badut dalam Logika Semiologi Barthes Sampurna, Angelia; Agustina, Merry; Marta, Rustono Farady
Jurnal Komunikasi Profesional Vol. 4 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (822.425 KB) | DOI: 10.25139/jkp.v4i2.2841

Abstract

In the era of intense competition in the marketing world, companies are driven to create creative advertising effectively. The right advertising will have a long-term marketing impact, and easily influence and take market position. The problem discussed in this study is how Rinso try to influence consumer purchasing decisions by taking advantage through meaning of denotation, connotation, and myth in taking the position of detergents that can maintain color quality through Rinso Color. This study uses Barthes Semiology theory, with descriptive qualitative research methods. The object of research is color, which can be concluded from this analysis, if color is a form to showed how is the character of a personality. Personality that wants to be formed through color, is another effort that needs to be done through Rinso Color. It can be seen that the preparation of aspects of advertising represents all aspects of both character, tagline, diction, to the target market of Rinso which is part of the total branding terminology in integrated marketing communication. Keywords: Barthes Semiology; Integrated Marketing Communication; Rinso Ad.
Peirce' Semiology of Rinso Advertising's through Total Branding of Integrated Marketing Communication Sampurna, Angelia; Putri, Ayu Faizah; Perkasa, Muhammad Iman Adi; Chinmi, Maichael; Marta, Rustono Farady
Palakka : Media and Islamic Communication Vol. 1 No. 2 (2020)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (673.155 KB) | DOI: 10.30863/palakka.v1i2.1036

Abstract

The intense competition in the world of industry and business requires a company to be more creative to market its products. Companies will struggle to face their contenders without creativities, innovatives, and strategies to persuade prospectives consumers. One of the funnels to compete is to use advertising media. Advertising media as a means of communication used to deliver and disseminate messages which follow the marketing objectives, one of which is through total branding marketing. This study was to determine Charles Sanders Peirce's semiotic message based on the object, representant (sign), and interpretant with a qualitative approach through observation, content analysis, and data collection through library research. The results of the analysis of this research prove that advertising communication is no longer offering a clear and rigid product, but also through creative and attractive persuasive product of marketing. From a semiotic point of view, it can be seen that advertising does not only provide information about a product or service, it does not only try to market the product persuasively but has extended to specific situation conditioning in the target market. By using this Rinso Warna product, through advertisements, it can be seen that the stain on the clothes will disappear in the first wash, where the color of the clothes will be maintained even after several washing processes, hands will feel smooth.
Tanggung Jawab Hukum atas Penyalahgunaan Consent oleh Pelaku Telemarketing dalam Perspektif Undang-Undang Perlindungan Data Pribadi Yaw, Tanidi; Y. B., Sandy Batara; Sampurna, Angelia; Utami , Lily Sri
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i6.59934

Abstract

This study explores the legal responsibility for the misuse of consent by telemarketing actors under Law No. 27 of 2022 on Personal Data Protection (PDP Law). It specifically analyzes how consent is exploited in telemarketing practices and evaluates the extent to which the PDP Law provides a legal framework to address such violations. The law establishes both administrative and criminal sanctions against the misuse of personal data, including in the context of telemarketing. However, the enforcement of these sanctions faces significant challenges, such as limited institutional capacity, low public awareness of privacy rights, weaknesses in cyber law enforcement, and evidentiary difficulties in legal proceedings. To address these obstacles, the study proposes several measures: establishing an independent supervisory authority, enhancing public education and outreach, strengthening law enforcement capabilities, and fostering collaboration between government, private sector, and civil society. These efforts are expected to strengthen legal enforcement against consent violations and promote a safer, more trustworthy digital environment where individuals' personal data is effectively protected in telemarketing activities.
Co-Authors Chinmi, Maichael Merry Agustina Muhammad Iman Adi Perkasa, Muhammad Iman Adi Putri, Ayu Faizah Rustono - Utami , Lily Sri Y. B., Sandy Batara Yaw, Tanidi