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All Journal Soetomo Communication and Humanities Palakka : Media and Islamic Coummunication
Muhammad Iman Adi Perkasa, Muhammad Iman Adi
Jurusan Ilmu Komunikasi Universitas Diponegoro
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Menakar loyalitas konsumen berdasarkan persepsi nilai dan kepercayaan merek geprek bensu Sari, Novita; Marta, Rustono Farady; Angreani, Natasia; Harry, Harry; Perkasa, Muhammad Iman Adi
Soetomo Communication and Humanities Vol. 2 No. 2 (2021)
Publisher : Universitas Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.349 KB)

Abstract

To build high brand equity, a strong foundation is needed that is costumer loyalty to a brand. Brand loyalty can be assessed from various aspect and in this research, researcher used the value received by costumers and the trust of costumers. The purpose of this research is to examine the effect of perceived value and brand trust of brand loyalty “Geprek Bensu” in Jakarta partially or simultaneously. In this research, the independent variable are perceived value (X1) and brand trust (X2) of Geprek Bensu in Jakarta, while the dependent variable is brand loyalty (Y). Population of this research is unlimited so it uses a sample of 130 respondents taken randomly (non-probability sampling) with a purposive sampling technique. The results of analysis SPSS can be concluded that perceived value and brand trust have a positive impact to brand loyalty partially and simultaneously with the result of T test for X1 is 2,055 and X2 is 7,604 which is grater than T tabel of 1,656. While the F test shows F count is 125,635 which has a higher figure than F table which is 3,07.
Peirce' Semiology of Rinso Advertising's through Total Branding of Integrated Marketing Communication Sampurna, Angelia; Putri, Ayu Faizah; Perkasa, Muhammad Iman Adi; Chinmi, Maichael; Marta, Rustono Farady
Palakka : Media and Islamic Communication Vol. 1 No. 2 (2020)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (673.155 KB) | DOI: 10.30863/palakka.v1i2.1036

Abstract

The intense competition in the world of industry and business requires a company to be more creative to market its products. Companies will struggle to face their contenders without creativities, innovatives, and strategies to persuade prospectives consumers. One of the funnels to compete is to use advertising media. Advertising media as a means of communication used to deliver and disseminate messages which follow the marketing objectives, one of which is through total branding marketing. This study was to determine Charles Sanders Peirce's semiotic message based on the object, representant (sign), and interpretant with a qualitative approach through observation, content analysis, and data collection through library research. The results of the analysis of this research prove that advertising communication is no longer offering a clear and rigid product, but also through creative and attractive persuasive product of marketing. From a semiotic point of view, it can be seen that advertising does not only provide information about a product or service, it does not only try to market the product persuasively but has extended to specific situation conditioning in the target market. By using this Rinso Warna product, through advertisements, it can be seen that the stain on the clothes will disappear in the first wash, where the color of the clothes will be maintained even after several washing processes, hands will feel smooth.
Co-Authors Angreani, Natasia Chinmi, Maichael Harry, Harry Novita Sari Putri, Ayu Faizah Rustono - Sampurna, Angelia